Technical Communications Seventh Canadian Edition by John M. Lannon - Test Bank

Technical Communications Seventh Canadian Edition by John M. Lannon – Test Bank

 

Instant Download – Complete Test Bank With Answers

 

 

Sample Questions Are Posted Below

 

1) Readers of persuasive messages

1. never dispute facts.
2. will usually accept the writer’s interpretation of the facts.
3. will usually accept the writer’s evaluation of the facts .
4. may dispute the writer’s interpretation and evaluation of the facts.

 

Answer: d

Diff: 3

Type: MC

Page Reference: 71

Topic: Expect Audience Resistance

LO: consider the cultural and “political” contexts in which messages will be received

 

2) Most written messages that attempt to be persuasive will meet

1. reader acceptance if the messages are well written.
2. reader acceptance if the reader likes and respects the writer.
3. reader resistance if the messages are not well written.
4. reader resistance even if the messages are well written.

 

Answer: d

Diff: 1

Type: MC

Page Reference: 71

Topic: Expect Audience Resistance

LO: understand how to overcome receiver resistance to persuasive messages

 

3) The best place to request a specific reader decision or action is

1. at the end of a document.
2. in the first paragraph of a document.
3. in an accompanying request letter or email.
4. just at the beginning of the detailed description of the proposed decision or action.

 

Answer: a

Diff: 1

Type: MC

Page Reference: 75

Topic: Ask For A Specific Decision

LO: understand how to overcome receiver resistance to persuasive messages

 

 

4) A solid persuasive strategy

1. asks for more than the writer wants, hoping for approval of a lesser amount.
2. focuses on supporting arguments and evidence, and does not request specific action.
3. determines what the reader considers reasonable, and then asks for that amount.
4. asks for an opportunity to negotiate an amount.

 

Answer: c

Diff: 2

Type: MC

Page Reference: 75

Topic: Never Ask For Too Much

LO: understand how to overcome receiver resistance to persuasive messages

 

5) Persuasive documents are most effective when they

1. help readers process and interpret information.
2. allow for only one interpretation of the facts and present only one action, with no alternatives.
3. let the reader decide what should be done.
4. tell the reader what the writer wants in the opening sentence.

 

Answer: a

Diff: 3

Type: MC

Page Reference: 72

Topic: Expect Audience Resistance

LO: understand how to overcome receiver resistance to persuasive messages

 

6) Communicaid

1. provides workshops that train low-income workers to communicate better.
2. provides workshops that train participants to work with people from other cultures.
3. organizes music festivals to raise money for intercultural communications training.
4. hosts a website that describes various countries’ core values and business cultures.

 

Answer: b

Diff: 3

Type: MC

Page Reference: 82

Topic: Consider The Cultural Context

LO: consider the cultural and “political” contexts in which messages will be received

 

 

7) Readers of persuasive documents prefer a writer who

1. appears absolutely certain of his or her facts and conclusions.
2. aggressively presents his or her case.
3. admits that his or her case may have some imperfections but that the proposed course of action is still the best alternative.
4. sticks to the facts and doesn’t present conclusions about those facts.

 

Answer: c

Diff: 1

Type: MC

Page Reference: 78

Topic: Support Your Claims Convincingly

LO: understand how to overcome receiver resistance to persuasive messages

 

8) The best way to connect with an audience is

1. a power connection.
2. a relationship connection.
3. a rational connection.
4. a political connection.

 

Answer: c

Diff: 1

Type: MC

Page Reference: 75

Topic: Know How To Connect With The Audience

LO: practise techniques for presenting effective arguments and evidence

 

9) When a persuasive document fails because it has been addressed to the wrong person within a company, the failure is due to

1. a legal constraint.
2. a psychological constraint.
3. an ethical constraint.
4. an organizational constraint.

 

Answer: d

Diff: 1

Type: MC

Page Reference: 77

Topic: Organizational Constraints

LO: consider the cultural and “political” contexts in which messages will be received

 

 

10) Convincing evidence can include

1. statistics.
2. examples.
3. facts.
4. statistics, examples. and facts.

 

Answer: d

Diff: 1

Type: MC

Page Reference: 78

Topic: Offer Convincing Evidence

LO: practise techniques for presenting effective arguments and evidence

 

 

11) Readers of your persuasive documents might challenge

1. the document’s facts.
2. your interpretation of the facts.
3. your recommended actions.
4. the document’s facts, your interpretation of the facts, and your recommendations.

 

Answer: d

Diff: 2

Type: MC

Page Reference: 71

Topic: Writing Persuasively

LO: understand how to overcome receiver resistance to persuasive messages

 

 

12) The “political” realities affecting documents within an organization often include

1. your reader’s affiliation with a political party.
2. your reader’s perception of how he or she will be affected by your suggested action.
3. your reader’s desire to take credit for your ideas.
4. your status within the organization.

 

Answer: b

Diff: 2

Type: MC

Page Reference: 71

Topic: Assess The Political Realities

LO: consider the cultural and “political” contexts in which messages will be received

 

 

13) The readers most receptive to persuasive influence are those who

1. don’t care about the issue being discussed.
2. haven’t yet decided what to think or do about the issue under discussion.
3. have carefully researched the available options.
4. have a personal stake in the issue being discussed.

 

Answer: b

Diff: 2

Type: MC

Page Reference: 72

Topic: Expect Audience Resistance

LO: understand how to overcome receiver resistance to persuasive messages

 

14) When faced with an attempt to change their beliefs or their behaviour

1. only the really stubborn and fearful people resist change.
2. younger people are more likely than older people to yield to persuasion.
3. most people resist attempts to affect their thinking or behaviour.
4. most people are open minded and receptive to persuasion.

 

Answer: c

Diff: 1

Type: MC

Page Reference: 72

Topic: Expect Audience Resistance

LO: understand how to overcome receiver resistance to persuasive messages

 

15) When attempting “to close the sale” in a document’s action closing, you should

1. ask for the specific decision or action you want.
2. indirectly hint at the decision or action you want from the reader.
3. ask for more than you want, as a bargaining tool.
4. offer personal incentives to the decision maker.

 

Answer: a

Diff: 2

Type: MC

Page Reference: 75

Topic: Ask For A Specific Decision

LO: practise techniques for presenting effective arguments and evidence

 

 

16) An argument may be considered persuasive only when

1. it is clearly and forcefully phrased.
2. it has a minimum of three pieces of supporting evidence.
3. it is logically developed.
4. it is accepted by its reading audience.

 

Answer: d

Diff: 3

Type: MC

Page Reference: 82

Topic: Guidelines For Persuasion

LO: practise techniques for presenting effective arguments and evidence

 

17) Connecting on a relationship level with your reader means

1. relying on family members to persuade and sell your ideas or products.
2. relating the current issue to a previous issue that has benefited the reader.
3. evoking a sense of identification, shared feelings, and goals.
4. understanding your reader’s position within his/her organization.

 

Answer: c

Diff: 2

Type: MC

Page Reference: 74

Topic: Know How To Connect

LO: understand how to overcome receiver resistance to persuasive messages

 

18) Which of the following is not an organizational constraint on reactions to persuasive communication?

1. budget limitations.
2. lack of clarity about who are gatekeepers for the organization
3. schedules and deadlines.
4. how long the organization has been in existence.

 

Answer: d

Diff: 2

Type: MC

Page Reference: 76

Topic: Organizational Constraints

LO: consider the cultural and “political” contexts in which messages will be received

 

 

19) In the end, the strength of your persuasion depends mostly on

1. having a good idea, plan, or project.
2. whether your reader likes you.
3. catching your reader in a good mood.
4. the timing of your persuasive appeal.

 

Answer: a

Diff: 3

Type: MC

Page Reference: 75

Topic: Know How To Connect With The Audience

LO: practise techniques for presenting effective arguments and evidence

 

20) Rational connections with others rely on

1. the writer’s job status and personal authority.
2. using emotional arguments that the reader cannot resist.
3. appealing to the reader’s desire to choose on the basis of logic and personal needs.
4. applying Aristotle’s rhetorical patterns.

 

Answer: c

Diff: 3

Type: MC

Page Reference: 75

Topic: Know How To Connect With The Audience

LO: understand how to overcome receiver resistance to persuasive messages