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Ch_08__Planning_Advertising_and_Integrated_Brand_Promotion_8e
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Ch_08__Planning_Advertising_and_Integrated_Brand_Promotion_8e

Advertising and Integrated Brand Promotion 8th Edition By Thomas O'Guinn

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Ch_08__Planning_Advertising_and_Integrated_Brand_Promotion_8e

 

Complete Chapter Questions With Answers

 

Sample Questions Are Posted Below

 

1. An advertising plan is the same thing as a marketing plan.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
DIFFICULTY:   Easy
QUESTION TYPE:   True / False
HAS VARIABLES:   False
LEARNING OBJECTIVES:   AIBP.OGUI.19.8-5
NATIONAL STANDARDS:   United States – BUSPROG: Analytic
STATE STANDARDS:   United States – OH – DISC: DISC: PromotionMarketing P – DISC: Promotion
KEYWORDS:   Bloom’s: Comprehension
DATE CREATED:   12/17/2017 11:25 PM
DATE MODIFIED:   12/17/2017 11:25 PM

 

2. An advertising plan is important.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
DIFFICULTY:   Moderate
QUESTION TYPE:   True / False
HAS VARIABLES:   False
LEARNING OBJECTIVES:   AIBP.OGUI.19.8-5
NATIONAL STANDARDS:   United States – BUSPROG: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s: Knowledge
DATE CREATED:   12/17/2017 11:26 PM
DATE MODIFIED:   12/17/2017 11:26 PM

 

3. An important section in an advertising plan is a budgeting or information section, which states the cost of implementing this plan.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
DIFFICULTY:   Easy
QUESTION TYPE:   True / False
HAS VARIABLES:   False
LEARNING OBJECTIVES:   AIBP.OGUI.19.8-5
NATIONAL STANDARDS:   United States – BUSPROG: Analytic
STATE STANDARDS:   United States – OH – DISC: DISC: PromotionMarketing P – DISC: Promotion
KEYWORDS:   Bloom’s: Knowledge
DATE CREATED:   12/17/2017 11:26 PM
DATE MODIFIED:   12/17/2017 11:26 PM

 

4. The situation analysis of an advertising plan includes historical context but does not consider an evaluation of the industry, the market, and the competition.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
DIFFICULTY:   Moderate
QUESTION TYPE:   True / False
HAS VARIABLES:   False
LEARNING OBJECTIVES:   AIBP.OGUI.19.8-1
NATIONAL STANDARDS:   United States – BUSPROG: Analytic
STATE STANDARDS:   United States – OH – DISC: DISC: PromotionMarketing P – DISC: Promotion
KEYWORDS:   Bloom’s: Knowledge
DATE CREATED:   12/17/2017 11:26 PM
DATE MODIFIED:   12/17/2017 11:26 PM

 

5. Ethnocentrism is the tendency to view and value things from the perspective of one’s own culture.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
DIFFICULTY:   Moderate
QUESTION TYPE:   True / False
HAS VARIABLES:   False
LEARNING OBJECTIVES:   AIBP.OGUI.19.8-1
NATIONAL STANDARDS:   United States – BUSPROG: Diversity STATE
STATE STANDARDS:   United States – OH – DISC: Promotion
KEYWORDS:   Bloom’s: Knowledge
DATE CREATED:   12/17/2017 11:27 PM
DATE MODIFIED:   12/17/2017 11:27 PM

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