Ch_09__Managing_Creativity_in_Advertising_and_IBP_8e

Ch_09__Managing_Creativity_in_Advertising_and_IBP_8e

Complete Chapter Questions With Answers

Sample Questions Are Posted Below

1. Creativity in ads is not required in order to break through ad clutter.

	a.	True
	b.	False

ANSWER:	False
POINTS:	1
DIFFICULTY:	Moderate
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.9-1
NATIONAL STANDARDS:	United States – BUSPROG: Analytic STATE
STATE STANDARDS:	United States – OH – DISC: Creativity
KEYWORDS:	Bloom’s: Comprehension
DATE CREATED:	12/18/2017 3:03 AM
DATE MODIFIED:	12/18/2017 3:03 AM

2. Successful brands do not have emotional connections with consumers.

	a.	True
	b.	False

ANSWER:	False
POINTS:	1
DIFFICULTY:	Moderate
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.9-1
NATIONAL STANDARDS:	United States – BUSPROG: Analytic STATE
STATE STANDARDS:	United States – OH – DISC: Strategy
KEYWORDS:	Bloom’s: Comprehension
DATE CREATED:	12/18/2017 3:03 AM
DATE MODIFIED:	12/18/2017 3:03 AM

3. The usefulness of creativity in advertising can be lasting at times.

	a.	True
	b.	False

ANSWER:	True
POINTS:	1
DIFFICULTY:	Moderate
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.9-1
NATIONAL STANDARDS:	United States – BUSPROG: Analytic STATE
STATE STANDARDS:	United States – OH – DISC: Creativity
KEYWORDS:	Bloom’s: Comprehension
DATE CREATED:	12/18/2017 3:03 AM
DATE MODIFIED:	12/18/2017 3:03 AM

4. Great brands don’t have emotional connections with consumers.

	a.	True
	b.	False

ANSWER:	False
POINTS:	1
DIFFICULTY:	Moderate
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.9-1
NATIONAL STANDARDS:	United States – BUSPROG: Analytic STATE
STATE STANDARDS:	United States – OH – DISC: Strategy
KEYWORDS:	Bloom’s: Comprehension
DATE CREATED:	12/18/2017 3:04 AM
DATE MODIFIED:	12/18/2017 3:04 AM

5. Creativity is subjective.

	a.	True
	b.	False

ANSWER:	True
POINTS:	1
DIFFICULTY:	Moderate
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.9-1
NATIONAL STANDARDS:	United States – BUSPROG: Analytic STATE
STATE STANDARDS:	United States – OH – DISC: Creativity
KEYWORDS:	Bloom’s: Knowledge
DATE CREATED:	12/18/2017 3:04 AM
DATE MODIFIED:	12/18/2017 3:04 AM

Additional information