Ch_13__Media_Planning__Newspapers__Magazines__TV__and_Radio_8e

Ch_13__Media_Planning__Newspapers__Magazines__TV__and_Radio_8e

Complete Chapter Questions With Answers

Sample Questions Are Posted Below

1. As opposed to using traditional media, using digital media makes it easier to make an advertising campaign global.

	a.	True
	b.	False

ANSWER:	True
POINTS:	1
DIFFICULTY:	Moderate
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.13-1
NATIONAL STANDARDS:	United States – BUSPROG: Technology
STATE STANDARDS:	United States – OH – DISC: Promotion
KEYWORDS:	Bloom’s: Comprehension
DATE CREATED:	12/18/2017 6:53 AM
DATE MODIFIED:	12/18/2017 6:53 AM

2. Digital media must synergize with traditional media in order to work most effectively.

	a.	True
	b.	False

ANSWER:	True
POINTS:	1
DIFFICULTY:	Moderate
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.13-1
NATIONAL STANDARDS:	United States – BUSPROG: Analytic
STATE STANDARDS:	United States – OH – DISC: Strategy
KEYWORDS:	Bloom’s: Comprehension
DATE CREATED:	12/18/2017 6:54 AM
DATE MODIFIED:	12/18/2017 6:54 AM

3. If the consumer doesn’t see the message, no matter how creative or brilliant, it is not an effective message.

	a.	True
	b.	False

ANSWER:	True
POINTS:	1
DIFFICULTY:	Moderate
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.13-1
NATIONAL STANDARDS:	United States – BUSPROG: Analytic
STATE STANDARDS:	United States – OH – DISC: Promotion
KEYWORDS:	Bloom’s: Comprehension
DATE CREATED:	12/18/2017 6:56 AM
DATE MODIFIED:	12/18/2017 6:56 AM

4. Advertising budgets in the U.S are shifting from traditional print, radio, and television media to include digital media.

	a.	True
	b.	False

ANSWER:	True
POINTS:	1
DIFFICULTY:	Easy
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.13-1
NATIONAL STANDARDS:	United States – BUSPROG: Analytic
STATE STANDARDS:	United States – OH – DISC: Promotion
KEYWORDS:	Bloom’s: Knowledge
DATE CREATED:	12/18/2017 6:57 AM
DATE MODIFIED:	12/18/2017 6:58 AM

5. Newspapers especially have had to synergize with their digital platforms or websites.

	a.	True
	b.	False

ANSWER:	True
POINTS:	1
DIFFICULTY:	Moderate
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.13-2
NATIONAL STANDARDS:	United States – BUSPROG: Analytic
STATE STANDARDS:	United States – OH – DISC: International Perspective
KEYWORDS:	Bloom’s: Comprehension
DATE CREATED:	12/18/2017 6:58 AM
DATE MODIFIED:	12/18/2017 6:59 AM

Ch_13__Media_PlanningNewspapersMagazinesTVand_Radio_8e