Chapter 10 - Managing Creativity in Advertising and IBP

Chapter 10 – Managing Creativity in Advertising and IBP

Complete Chapter Questions With Answers

Sample Questions Are Posted Below

TRUE/FALSE

1. Creativity is the same no matter what the domain: the ability to consider and hold together seemingly inconsistent elements and forces.

ANS:  T                    DIF:    Moderate       REF:   p. 315             OBJ:   10-1

TYP:   Knowledge

2. Howard Gardner’s selection of twelve of the greatest creative minds of the twentieth century, as discussed in the textbook, included Benito Mussolini.

ANS:  F                    DIF:    Moderate       REF:   p. 316-317      OBJ:   10-1

TYP:   Knowledge

3. Howard Gardner’s selection of seven of the greatest creative minds of the twentieth century, as discussed in the textbook,included individuals from a variety of fields, including science and art.

ANS:  T                    DIF:    Easy               REF:   p. 316             OBJ:   10-1

TYP:   Knowledge

4. Howard Gardner’s analysis of the great creative minds of the twentieth century reveals that they were obsessed by society; that conformity was important to them.

ANS:  F                    DIF:    Moderate       REF:   p. 317             OBJ:   10-1

TYP:   Comprehension

5. Although a total commitment to one’s work would seem to be positive trait, on the downside, such commitment can become highly narcissistic, according to Howard Gardner.

ANS:  T                    DIF:    Moderate       REF:   p. 317             OBJ:   10-1

TYP:    Comprehension