Chapter 17—Premiums and Other Promotions

Chapter 17—Premiums and Other Promotions

Complete Chapter Questions With Answers

Sample Questions Are Posted Below

TRUE/FALSE

1. Premiums are articles of merchandise or services offered by manufacturers to induce action on the part of the sales force, trade representatives, or consumers.

ANS:  T                    PTS:   1

2. Free-with-purchase premiums are primarily designed to generate repeat purchases.

ANS:  F                    PTS:   1

3. Research has shown that the perceived value of a premium item depends on the value of the brand that is offering the gift.

ANS:  T                    PTS:   1

4. Mail-in offer premiums can be used to encourage repeat-purchase behavior.

ANS:  T                    PTS:   1

5. A greater percentage of consumers take advantage of free mail-in offer premiums than any other type of premium offer.

ANS:  F                    PTS:   1