Chapter 19—Event and Cause Sponsorships

Chapter 19—Event and Cause Sponsorships

Complete Chapter Questions With Answers

Sample Questions Are Posted Below

TRUE/FALSE

1. Sponsorship marketing involves investments in events or causes for the purpose of achieving various corporate objectives.

ANS:  T                    PTS:   1

2. Companies are able to avoid the clutter inherent in advertising media by attaching their names to special events and causes.

ANS:  T                    PTS:   1

3. Sponsorship of special events and causes enables marketers to target their communication and promotional efforts to specific geographic regions and/or to lifestyle groups.

ANS:  T                    PTS:   1

4. Event sponsorship typically involves supporting causes deemed to be of interest to some facet of society.

ANS:  F                    PTS:   1

5. Event marketing generally incorporates elements from other communication tools.

ANS:  T                    PTS:   1