Chapter 3—Brand Adoption, Brand Naming, and Intellectual Property Issues

Chapter 3—Brand Adoption, Brand Naming, and Intellectual Property Issues

Complete Chapter Questions With Answers

Sample Questions Are Posted Below

TRUE/FALSE

1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods.

ANS:  T                    PTS:   1

2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success.

ANS:  F                    PTS:   1

3. The three main stages through which an individual becomes an adopter of a new or even established product are the awareness, trier, and repeater classes.

ANS:  T                    PTS:   1

4. The first step in facilitating adoption is to make the consumer aware of a new product’s existence.

ANS:  T                    PTS:   1

5. The four variables that influence the awareness class include free samples, coupons, advertising, and price.

ANS:  F                    PTS:   1