Chapter 4—Environmental, Regulatory, and Ethical Issues

Chapter 4—Environmental, Regulatory, and Ethical Issues

Complete Chapter Questions With Answers

Sample Questions Are Posted Below

TRUE/FALSE

1. Marketing communicators in their various capacities rarely are faced with decisions that have ethical ramifications.

ANS:  F                    PTS:   1

2. For marketing communicators, ethics involves matters of right and wrong, or moral, conduct pertaining to any aspect of marketing communications.

ANS:  T                    PTS:   1

3. Especially open to ethical debate is the practice of targeting products and communications efforts to segments that, for various psychosocial and economic reasons, are vulnerable to marketing communications, such as children and economically disadvantaged groups.

ANS:  T                    PTS:   1

4. The FTC believes that its authority extends to prohibiting the entertainment industry from targeting children with advertisements for violent films, video games, and music, even if the ads are not deemed deceptive or unfair.

ANS:  F                    PTS:   1

5. Billboard advertising of alcohol products is restricted under the Master Settlement Agreement between the federal government and firms in the alcohol industry.

ANS:  F                    PTS:   1