Chapter 5—Segmentation, Targeting, and Positioning

Chapter 5—Segmentation, Targeting, and Positioning

Complete Chapter Questions With Answers

Sample Questions Are Posted Below

TRUE/FALSE

1. Targeting specific audiences can be considered the starting point for all marcom decisions.

ANS:  T                    PTS:   1

2. Targeting implies efficiency of effort.

ANS:  T                    PTS:   1

3. Demographic data is relatively easy to obtain and is the most predictive of consumer choice behavior.

ANS:  F                    PTS:   1

4. Behaviorgraphics is the most predictive indicator of consumer choice behavior while demographics is the least predictive indicator of behavior.

ANS:  T                    PTS:   1

5. The best predictor of one’s future behavior is his or her past behavior.

ANS:  T                    PTS:   1