Business Research Methods 9th Edition By Zikmund - Test Bank Instant Download - Complete Test Bank With Answers Sample Questions Are Posted Below Chapter 5--The Human Side of Business Research: Organizational and Ethical Issues Student: ___________________________________________________________________________ One reason for an organization to hire an outside research agency is because an outside …
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Business Research Methods 9th Edition By Zikmund – Test Bank
Instant Download – Complete Test Bank With Answers
Sample Questions Are Posted Below
Chapter 5–The Human Side of Business Research: Organizational and Ethical Issues
Student: ___________________________________________________________________________
Chapter 5–The Human Side of Business Research: Organizational and Ethical Issues Key
When the firm facing a decision encounters one of the following situations, they should consider having the research performed by an outside agency:
(1) An outside agency often can provide a fresh perspective.
(2) An outside agency often can be more objective.
(3) An outside agency may have special skills.
(4) An outside agency will have local knowledge and expertise and may specialize in research from its home area.
Likewise, there are conditions that make in-house research more attractive:
(1) If the research project needs to be completed very quickly.
(2) If the research project will require the close collaboration of many other employees from diverse areas of the organization.
(3) In-house research can almost always be done more cheaply than that done by an outside firm.
(4) If secrecy is a major concern.
In mid-sized marketing research firms, someone usually holds the position of director of marketing research, who provides leadership in research efforts and integrates all staff-level research activities. A research analyst is responsible for client contact, project design, preparation of proposals, selection of research suppliers, and supervision of data collection, analysis, and reporting activities. Research assistants (or associates) provide technical assistance with questionnaire design, data analyses, and so forth. Another common name for this position is junior analyst. The manager of decision support systems supervises the collection and analysis of sales, inventory, and other periodic customer relationship management (CRM) data and may be assisted by a forecast analyst, who provides technical assistance, such as running computer programs and manipulating data to forecast sales.
In practice, the relationship between the research department and the users of research frequently is characterized by misunderstanding and conflicts arising from:
(1) Research that implies criticism – managers may not want to find results that are critical of their work.
(2) Money – financial managers often see research as a cost rather than as an investment or a way of lowering risk.
(3) Time – it takes time to complete a research project, and errors are more prominent if the research is rushed.
(4) Intuitive decision making – managers are action-oriented decision makers, and they often rely on gut reaction and intuition, which is often successful. Thus, they often do not believe a research project will help improve their decision making.
(5) Future decisions based on past experience – managers wish to predict the future, but researchers measure only current or past events.
A syndicated service is a research supplier that provides standardized information for many clients in return for a fee. A standardized research service provider develops a unique methodology for investigating a business specialty area, such as retail location. This is the type of research service most likely to best meet this client’s needs. Limited-service research suppliers specialize in particular research activities, such as field interviewing, data warehousing, or data processing. Other providers offer custom research, which is a research project that is tailored specifically to a client’s unique needs.
Business ethics is the application of morals to business behavior related to the exchange environment. An ethical dilemma refers to a situation in which one chooses from alternative courses of actions, each with different ethical implications. Researchers, managers, and even consumers face ethical dilemmas practically every day. Each party in the research process–researchers, clients, and participants–has certain rights and obligations toward the other parties. Like the rest of business, research works best when all parties act ethically.
Most business research is conducted with the research participant’s informed consent. In other cases, they may not be aware that they are being monitored in some way. The ethical responsibilities vary depending on whether participation is active or passive.
One obligation of a research participant is honesty. When someone willingly consents to participate actively, it is generally expected that he or she will provide truthful answers. In return for being truthful, the subject has the right to expect confidentiality, meaning that information involved in the research will not be shared with others. A participant’s right to privacy involves his or her freedom to choose whether to comply with the investigator’s request. Research companies should adhere to the principles of the “do-not-call” policy and should respect consumers’ Internet privacy as well. Since some experimental research involves some degree of deception, participant’s have the right to be protected from harm and the right to be informed.
Researchers have the right to cooperation from the sponsoring client and to be paid in full and in a timely manner for work that is done professionally. Researchers have several obligations in the following areas:
(1) The purpose of research is research – meaning the researcher should not mix sales or fundraising and research by using research as a guise for selling, raising funds, or conducting research that isn’t research. Sugging is the term for selling under the guise of research, and frugging is used to mean fund-raising under the guise of research. Pseudo-research is conducted not to gather information for business decisions but to bolster a point of view and satisfy other needs, and push polls attempt to push consumers into a pre-determined response. Service monitoring is also often presented as research, but this practice is acceptable as long as the researcher allows the consumer the option of either being contacted or not being contacted.
(2) Objectivity – researchers should maintain high standards to be certain that their data are accurate.
(3) Misrepresentation of research – researchers are obligated to be honest in presenting results and errors.
(4) Confidentiality – the researcher must abide by any confidentiality agreement with research participants as well as the research sponsor.
(5) Dissemination of faulty conclusions – a user of research shall not knowingly disseminate conclusions from a given research project or service that are inconsistent with or not warranted by the data.
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Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
