CB 8th Edition by Babin - Test Bank Instant Download - Complete Test Bank With Answers Sample Questions Are Posted Below 1. Consumer emotions influence how marketing messages are processed. a. True b. False ANSWER: True 2. Consumers are more likely to recall autobiographical memories characterized by specific moods …
$19.99
CB 8th Edition by Babin – Test Bank
Instant Download – Complete Test Bank With Answers
Sample Questions Are Posted Below
1. Consumer emotions influence how marketing messages are processed.
|
2. Consumers are more likely to recall autobiographical memories characterized by specific moods when the same mood occurs again in the future.
|
3. Research shows that consumers who are in bad moods are more likely to be generous to others.
|
4. Consumers act to maintain things the way they are, and their wants are a function of the need driven by homeostasis.
|
5. Schemata are developed and reinforced through actual experience.
|
6. Consumers seem to be most receptive to an employee with a matching mood rather than to an employee who always has a positive mood.
|
7. One advantage of using autonomic measures to assess emotions is that they are less intrusive because they do not involve physical contraptions.
|
8. A consumer’s mood can serve as a type of frame that can transfer into product value judgments.
|
9. A consumer needs some degree of involvement to have an ability to evaluate multiple brands effectively.
|
10. Jamie bought a new book. He found it so interesting that he forgot to have his dinner. Jamie achieved a state of flow with the book.
|
11. Utilitarian motivation is a drive to experience something personally gratifying.
|
12. Consumers who perceive other consumers or employees around them as either happy or sad may experience a corresponding change in actual happiness or sadness themselves.
|
13. In the context of Maslow’s hierarchy of needs, the most basic needs are addressed with hedonic value.
|
14. In a marketing context, salespeople and service providers with high emotional intelligence often are considered less effective.
|
15. The behaviors that result from hedonic motivation are usually emotionally satisfying.
|
16. In the context of Maslow’s hierarchy of needs, as needs become more elaborate, utilitarian value is often needed to satiate the need state.
|
17. Product involvement represents the temporary involvement associated with some imminent purchase situation.
|
18. The behaviors that are aimed at changing one’s current state to a level that is more ideal result from a disturbance in homeostasis.
|
19. Consumers experiencing negative self-conscious emotions can perceive not only the need to rectify some problem, but also the need to restore their self-esteem.
|
20. Regulatory focus theory describes consumers as addressing a finite set of prioritized needs.
|
21. Consumers in bad moods tend to make decisions faster than consumers in good moods.
|
22. According to the pleasure–arousal–dominance (PAD) approach, when consumers feel lower control, situational influences play a greater role in shaping their behavior.
|
23. Autonomic measures automatically record visceral body reactions or neurological activity.
|
24. According to Maslow’s theory, consumers first seek value by satisfying the safety and security needs.
|
25. Emotional involvement drives one to consume generally through repeated experiences of relatively strong utilitarian motivations.
|
26. Enduring involvement is not temporary but rather represents a continuing interest in some product or activity.
|
27. From a utilitarian value perspective, highly involved shoppers are less likely to react to price reductions because they are too involved with the product to care about the price.
|
28. Self-improvement leads consumers to perform acts that cause emotions that help create utilitarian value.
|
29. Marketing communications that present product information in a way that evokes mild levels of emotions will tend to be more effective in producing recall than communications that are affectively neutral.
|
30. In the context of measuring emotion, self-report affect measures require the attachment of some type of device to the consumer.
|
31. In the context of regulatory focus theory, a promotion focus orients consumers toward avoiding negative consequences.
|
32. In the context of measuring emotion, self-report measures are more obtrusive than biological measures.
|
33. Autonomic measures of assessing emotional activity require a volitional response from the consumer.
|
34. Research shows that a product’s value decreases after a consumer sees the product handled by an attractive member of the opposite sex.
|
35. Situational involvement represents how emotional a consumer gets during some specific consumption activity.
|
36. When Janice went on a holiday to a tropical island, she felt hot and thirsty all the time. To keep herself hydrated, she frequently drank water and other beverages. Janice was driven to drink water and beverages because of _____.
|
37. Henry considers himself a cheese connoisseur and subscribes to the Wine & Cheese magazine. He spends many of his weekends visiting the farmers’ market to try out different kinds of cheeses. In the context of the given scenario, Henry _____.
|
38. Anne is meticulous when it comes to planning her weekly grocery store visits. Before buying anything, she makes sure that she is well-informed about the best deals. Anne exhibits high level of _____.
|
39. In the context of regulatory focus theory, a promotion focus shares similarity with _____.
|
40. Kyra is so engrossed in window shopping that she does not realize that it is way past eight in the night, and she needs to head home now. In the context of emotional behavior, Kyra’s engrossment in window shopping exemplifies _____.
|
41. Which of the following terms refers to the effort put forth by service workers who have to overtly manage their own emotional displays as part of the requirements of the job?
|
42. Utilitarian motivation bears much in common with:
|
43. In the context of Maslow’s hierarchy of needs, which of the following needs is a self-actualization need?
|
44. Ed used to buy his clothing from affordable fashion retail chain stores. He recently got promoted at work, and now he prefers to shop at premium men’s clothing stores that sell exclusive designs. In this scenario, the change in Ed’s buying behavior is driven by _____.
|
45. Alice regularly visits her dentist even though she dreads dental visits. She wants to prevent any dental issues and maintain dental hygiene. In the context of regulatory focus theory, Alice’s behavior is driven by _____.
|
46. Daniel was very hungry when he got home from work. He was too tired to cook, so he ate a whole pint of chocolate fudge ice cream. As soon as the ice cream was finished, he felt guilty for not making an effort to eat healthy food. In the given scenario, Daniel experienced _____.
|
47. James likes to learn about the latest technologies in smartphones. He finds it gratifying to learn more about new models in the market, and he changes his phone every few months. In the given scenario, which of the following types of involvement exemplifies James’s interest in phones?
|
48. Andy recently went to his favorite restaurant for dinner. The service was slow because the waiters were busy serving a celebrity customer. Andy was angry that the celebrity customer got preferential treatment at the expense of the other diners. This is an example of _____.
|
49. Jason is buying a new car. He does not know much about automobiles. However, because of the high price of the car, he gets involved in the shopping process by visiting showrooms, searching for information on the Internet, and looking at other sources of information. Which type of involvement does the given scenario represent?
|
50. Whenever Robert watches an ad for a charitable cause, he feels moved. He feels that he should do his share to help that cause and donates to the charity. This is an example of _____.
|
51. Consumers in bad moods tend to:
|
52. When Lily shops for clothes at a retail store, she picks up clothes that are at the back of the racks. She avoids buying clothes that may have been tried by other customers. Lily’s actions imply that she is worried about _____.
|
53. Raul steps out to meet his friends for a drink. As it is cold outside, he dresses in layers of warm clothing to protect himself from the sub-zero temperatures. Raul feels the need to dress warmly because of _____.
|
54. Holly is a flight attendant for an international airline. Sometimes, despite being tired and grumpy, she needs to stay cheerful and friendly on her job. Being a flight attendant requires her to not give vent to her emotions. Holly’s efforts at managing her emotions are an example of _____.
|
55. In the context of regulatory focus theory, a prevention focus captures the motivation to _____.
|
56. Miranda has bought an expensive pair of exquisite pearl earrings to gift her mother on Mother’s Day. Her mother is quite selective about the jewelry she wears. Miranda feels that she has found the perfect pair for her mother and is hopeful that her mother will like them. Miranda’s hopefulness is an example of _____.
|
57. Electronic products can be satisfying as well as frustrating for consumers. For example, a consumer may be highly satisfied with the applications available on his new smartphone but becomes frustrated when he is unable to operate the phone with ease because of the presence of many applications. Which of the following approaches will best suit consumer researchers who want to measure these emotional reactions?
|
58. Rochelle Cosmetics launches a television commercial featuring a popular actress for its new line of lip colors. Bianca, who usually buys cosmetics of another brand, is quite excited to see her favorite actress as the brand ambassador of Rochelle Cosmetics. She immediately places an online order for two shades of lip color and also talks her friend into trying them out. In this scenario, Bianca is exhibiting a high degree of _____.
|
59. _____ are memories of previous meaningful events in one’s life.
|
60. Which of the following is true of aesthetic labor?
|
61. _____ refers to the state of equilibrium wherein the body naturally reacts in a way so as to maintain a constant, normal bloodstream.
|
62. Florence often recalls the time when her children were young. While browsing through a store, she notices a cream-colored satin dress, edged with hand-made lace. It reminds her of a dress her daughter used to wear when she was little. She decides to buy the dress as a gift for her granddaughter. This is an example of _____.
|
63. Which of the following is true of self-report measures?
|
64. Maria notices a price reduction on a makeup kit she has wanted for a long time. She buys it, but when she gets home and begins to take it out of the box, she notices that the kit has already been opened. This makes her feel that it might have been used by somebody else earlier, and she feels uneasy. The given scenario exemplifies _____.
|
65. Which of the following is true of autonomic measures?
|
66. Many people do not go to the dentist regularly as they nurture deep-rooted fears. They prefer to go only when they have a problem such as a toothache or a broken tooth, which needs immediate attention. Which of the following drives people to visit the dentist for dental problems that require immediate attention?
|
67. Which of the following is true of self-improvement motivation?
|
68. Which of the following statements is true in the context of research conducted on product contagion?
|
69. _____ refers to the fact that consumers feel uneasy about buying things that others have previously touched.
|
70. Sara is waiting for the result of the blood sugar test she took at a doctor’s clinic. She is very anxious and worried. Sara’s anxiousness is an example of _____.
|
71. John likes to dine out frequently. However, he gets very upset if the service at the restaurant is not to his liking. He loses his temper with the servers and rebukes them. Although he regrets his behavior later, he ends up repeating his behavior. His fellow diners usually avoid going out with him again. John’s lack of control on his emotions suggests that:
|
72. In the context of regulatory focus theory, which of the following orients consumers toward the pursuit of their aspirations or ideals?
|
73. Isabella has retired recently. She is excited to finally have the time and the money to travel and see the world. She joins a women’s travel group and starts making a list of all the places she wants to visit. In the context of Maslow’s hierarchy of needs, which of the following needs is Isabella trying to address?
|
74. Susan, a single parent, is very close to her friends and relatives. She tries to visit her parents and grandparents frequently as that makes her feel that she is a vital part of her extended family. In the context of Maslow’s hierarchy of needs, the given scenario reflects Susan’s _____.
|
75. Which of the following types of cognitive appraisals focuses on the future and elicits emotions like hopefulness or anxiety?
|
76. Susan has an extensive collection of dolls from all over the world. She has had this interest from a very long time and finds it personally gratifying whenever she adds to her collection. Which of the following exemplifies Susan’s interest in dolls?
|
77. In the context of Maslow’s hierarchy of needs, which of the following needs represents the need to be recognized as a person of worth?
|
78. Harry spends his weekends visiting automobile stores and going for test drives. He enjoys trying out new cars though he is not looking to buy a car. Harry’s behavior is most likely driven by _____.
|
79. Which of the following is true in the context of consumer emotions?
|
80. Joana has been wanting to buy a dress that she had seen in the display window of her favorite store. After considering it for a couple of weeks, she finally makes up her mind to buy it. When she tries it out in the store, she is ecstatic to find out that it is a perfect fit and looks wonderful on her. In the given scenario, Joana has made an _____.
|
81. In the sense that utilitarian motivation helps a consumer maintain his or her state, these motivations work much like _____.
|
82. Emotions that result from some evaluation or reflection of one’s own behavior—which can include both actions and failures to act—are known as _____.
|
83. Chelsea has vivid childhood memories of Saturday mornings when her father used to take her out to a restaurant for breakfast. It was their special time together as she got her father all to herself. Chelsea’s memories are an example of _____.
|
84. Michelle is shopping for a wedding gift for her friend. While looking around the store, she comes across a pair of designer sunglasses that are on sale. She tries them on and makes an impulsive decision to buy them for herself. She feels that her old sunglasses are not of the latest style. Michelle’s decision is driven by _____.
|
85. Megan and her friends are in a mall for Christmas shopping. Megan is not in a good mood as she had an argument with her sister in the morning. As they enter a store, they are greeted by an employee dressed as Santa Claus. There is a general feeling of excitement and festivity among her friends and other shoppers in the store. After a while, Megan realizes that she is not upset any more. In fact, she becomes excited about shopping and even finds a lovely scarf for her sister. In the given scenario, Megan’s changing mood is an example of _____.
|
86. The type of deep personal interest that evokes strongly felt feelings associated with some object or activity is known as _____.
|
87. Which of the following is true of consumers with high shopping involvement?
|
88. Which of the following statements is true in the context of emotional behavior?
|
89. Which of the following statements is true in the context of emotional expressiveness?
|
90. Which of the following terms refers to one’s awareness of the emotions experienced in a situation, and an ability to control reactions to these emotions?
|
91. Briefly describe the impact of product contamination on a product’s value as perceived by consumers.
|
92. Describe the two key groups of behavior around which human motivations are oriented.
|
93. Briefly describe Maslow’s hierarchy of needs and give an example of each type of need.
|
94. List eight signs that might indicate social networking addiction.
|
95. Briefly discuss the importance of aesthetic labor from a marketing standpoint.
|
96. Discuss the implications of “emotional effect on memory” for marketing.
|
97. Describe the importance of consumer self-construal in consumer decision making.
|
98. How does mood-congruent recall affect consumer behavior?
|
99. Briefly explain regulatory focus theory.
|
100. Explain the cognitive appraisal theory and its significance for marketers.
|
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
