Consumer Behavior 7th Edition By Wayne D. - Test Bank Instant Download - Complete Test Bank With Answers Sample Questions Are Posted Below 1. Personality is a relatively global and enduring evaluation of an object, issue, person, or action. a. True b. False ANSWER: False 2. The affective function …
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Consumer Behavior 7th Edition By Wayne D. – Test Bank
Instant Download – Complete Test Bank With Answers
Sample Questions Are Posted Below
1. Personality is a relatively global and enduring evaluation of an object, issue, person, or action.
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2. The affective function influences consumers’ thoughts.
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3. Favorability refers to how easily and readily an attitude can be retrieved from memory.
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4. Cognitive responses are the thoughts a person has when he or she is exposed to a communication, which may take the form of recognitions, evaluations, associations, images, or ideas.
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5. A way to decrease counterarguments is through the disrupt-then-reframe technique.
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6. Sources are credible when they have one or more of three characteristics: trustworthiness, expertise, and status.
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7. Two-sided messages are marketing messages that present only positive information.
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8. A direct comparative message is the most common type of message in an ad.
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9. Direct comparative messages have high credibility.
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10. Perceived attractiveness is an important source characteristic affecting high-effort, emotionally based attitudes of consumers.
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11. Research indicates that fear appeals that evoke guilt, regret, or challenge are ineffective in influencing consumers.
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12. Consumers tend to like a brand or product when there is a close match between their emotional receptivity and the emotional intensity expressed in an ad or by a salesperson.
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13. Consumers with promotion-focused goals are motivated to act in ways to achieve positive outcomes, focusing on hopes, wants, and accomplishments.
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14. Informative ads tend to be less liked and generate negative consumer responses than ads that are not informative.
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15. The hedonic dimension is when an ad provides information rather than creates feelings.
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16. According to the theory of reasoned action model, normative factors do not affect consumers’ attitude–behavior relationship.
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17. People who are guided more by their own internal dispositions, called low self-monitors, are more likely to exhibit similar behavior patterns across situations than high self-monitors.
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18. _____ is an overall evaluation that expresses how much consumers like or dislike an object, issue, person, or action.
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19. In the context of attitudes, which of the following describes how attitudes influence consumers’ behavior?
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20. _____ refers to how much consumers like or dislike something.
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21. _____ refers to how easily and readily an attitude can be retrieved from memory.
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22. Attitude confidence refers to:
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23. _____ in attitudes occurs when our evaluations regarding a brand are mixed.
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24. Sapone Inc. is a leading clothing manufacturer. Linda likes the patterns and the fit of its clothes, but she is not satisfied with their quality and price. She routinely tries clothes from different clothing brands when she hears positive reviews about them. In this case, Linda’s attitude toward Sapone Inc. can be characterized as having _____.
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25. Some researchers have used the term central-route processing to describe the:
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26. Robert has developed a favorable attitude toward a brand of stationery known as Impress because the brand is eco-friendly and promotes sustainability. He has since learned, through his own research, that Impress also engages in fair trade practices. Robert’s attitude formation is an example of _____.
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27. The term _____ has been used to describe the attitude formation and change process when effort is low on the part of the consumer.
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28. Which of the following statements is true of peripheral-route processing?
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29. Under peripheral-route processing, consumers’ attitudes are based on:
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30. Which of the following statements is true of cognitive responses?
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31. According to _____, consumers exert a lot of effort in responding to a message.
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32. Brad often watches advertisements for acne removal creams. When he listens to claims that the product makes the users’ skin clearer in a few hours, he wonders, “No one’s skin can become clear within hours. The product will not work.” Brad’s thoughts are examples of _____.
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33. Sarah, a fitness enthusiast, watches a TV advertisement for the latest type of fitness equipment. She is impressed by the product and thinks that she needs to buy the equipment as soon as possible. In this case, Sarah’s thoughts are examples of _____.
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34. _____ are thoughts that express disagreement with the message.
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35. Mousetrap Corp.’s new advertisements feature Harris, a celebrity. Harris endorses the firm’s products and claims that the products work wonders. Some consumers who were dissatisfied with the firm’s products view the ad and think that he had been paid to present a positive picture of Mousetrap Corp. In this scenario, the consumers’ responses are examples of _____.
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36. The _____ are analytical processes that explain how consumers form and change attitudes.
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37. Expectancy-value models are analytical processes that explain:
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38. _____ is the model that provides an explanation of how, when, and why attitudes predict consumer behavior.
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39. Which of the following statements is true of source credibility?
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40. Who among the following is a low-credibility source?
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41. _____ occurs when consumers forget the source of a message more quickly than they forget the message.
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42. Jeremiah watched an advertisement for a breakfast cereal on TV. The advertisement was endorsed by a famous actor. After a few weeks, he could not remember the actor who was featured in the ad, but he could remember the message of the ad. This is an example of _____.
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43. Which of the following statements is true of strong arguments in a message?
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44. A two-sided message is one that:
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45. Which of the following statements is true of comparative messages?
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46. An indirect comparative message is:
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47. With direct comparative advertising, advertisers:
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48. Ruelis Corp. is working on a new set of TV commercials. In one of its commercials, the company’s product is displayed alongside a product from an unnamed company. The commercial compares one of its products with the other company’s product. In this scenario, the commercial is using _____.
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49. Which of the following statements is true of direct comparative messages?
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50. Freulia Corp. is a manufacturer of personal care products. In one of its TV advertisements, the shampoo manufactured by Freulia Corp. is placed near the shampoo manufactured by Magnira Corp., another manufacturer of personal care products. The advertisement compares the features of Freulia Corp.’s shampoo with Magnira Corp.’s. This is an example of _____.
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51. _____ refers to the extent to which consumers are emotionally connected to a product or ad.
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52. Which of the following best defines affective responses?
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53. Which of the following statements is true of affective responses?
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54. Melissa watches an advertisement for Flyhigh Airlines on television. The advertisement brings back memories of family trips during her childhood, and it elicits an emotional response from her. In this scenario, Melissa’s reaction to the advertisement can be categorized as a(n) _____.
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55. Which of the following is an ego-focused response?
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56. Match-up hypothesis refers to the:
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57. _____ attempt to elicit anxiety by stressing the negative consequences of either engaging or not engaging in a particular behavior.
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58. A TV commercial for a local blood bank features a young boy in urgent need of a blood transfusion. The commercial makes viewers feel guilty about not donating blood. This ad is using _____.
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59. _____ deals with how consumers cope with the threat of death by defending their world view of values and beliefs.
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60. _____ refers to an ad providing information to consumers.
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61. John likes an infomercial about a new piece of wearable technology. The celebrity in the infomercial explains how the technology works and shows its use in everyday life. In this scenario, John likes the ad because:
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62. Vicky likes an advertisement for candies because it reminds her of the times her mother gave her a candy as a treat when she was a child. In this case, Vicky likes the ad because of:
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63. Attitudes are more likely to predict consumers’ behavior when:
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64. Which of the following statements is true of attitude–behavior relationship of consumers?
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65. David buys his favorite brand of chocolates every time he goes shopping. On the other hand, his friend, Alex, asks other’s opinions while buying chocolates. In this scenario, David is a _____.
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66. People who are guided by the views and behaviors of others are called _____.
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67. What are the characteristics of attitudes?
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68. Explain the cognitive, affective, and connative functions of attitude.
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69. Discuss the five main characteristics of attitude.
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70. Distinguish between central and peripheral-route processing.
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71. Explain the cognitive model based on direct or imagined experience.
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72. Explain the cognitive response model.
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73. Callie is watching TV commercials. What are the possible responses that can be expected from Callie?
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74. Explain how the expectancy-value model works.
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75. Discuss the theory of reasoned action.
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76. Explain how normative influences affect consumer behavior according to the theory of reasoned action model.
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77. Explain the theory of planned behavior.
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78. Discuss the strategies that can be used to change attitudes, intentions, and behavior of consumers.
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79. Discuss the characteristics of a credible source.
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80. How does a company’s reputation affect the credibility of a message?
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81. Distinguish between indirect comparative messages and direct comparative messages.
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82. Discuss consumers’ affective responses to a message.
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83. Discuss how consumers’ affectively based attitudes are influenced.
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84. In the context of high effort, explain the major factors that have been found to lead to a positive attitude toward an ad.
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85. Briefly discuss some of the factors that affect the attitude–behavior relationship of consumers.
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Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
