Small Business Management Entrepreneurship and Beyond 6th Edition by Timothy S. Hatten - Test Bank

Small Business Management Entrepreneurship and Beyond 6th Edition by Timothy S. Hatten - Test Bank   Instant Download - Complete Test Bank With Answers     Sample Questions Are Posted Below   1. A disadvantage of the direct ownership system used by early manufacturers in the 1830s like McCormick and Singer was the lack of direct …

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Small Business Management Entrepreneurship and Beyond 6th Edition by Timothy S. Hatten – Test Bank

 

Instant Download – Complete Test Bank With Answers

 

 

Sample Questions Are Posted Below

 

1. A disadvantage of the direct ownership system used by early manufacturers in the 1830s like McCormick and Singer was the lack of direct control and control over quality levels.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
REFERENCES:   p. 111
LEARNING OBJECTIVES:   Cognero 2F43B0C9B08A454A8B9A5945 – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

2. Franchising dominates the Quick Service Restaurant segment of the U.S. economy.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
REFERENCES:   p. 113
LEARNING OBJECTIVES:   Cognero 2F43B0C9B08A454A8B9A5945 – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

3. McCormick and Singer were two of the first franchises in America during the 1800s.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
REFERENCES:   p. 111
LEARNING OBJECTIVES:   Cognero 2F43B0C9B08A454A8B9A5945 – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

4. Franchised businesses directly produce almost 6 million jobs.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
REFERENCES:   p. 112
LEARNING OBJECTIVES:   Cognero 2F43B0C9B08A454A8B9A5945 – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

5. Nearly 50 percent of all U.S. businesses are franchised.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
REFERENCES:   p. 112
LEARNING OBJECTIVES:   Cognero 2F43B0C9B08A454A8B9A5945 – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

6. Automobile manufacturers have franchisees.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
REFERENCES:   p. 111
LEARNING OBJECTIVES:   Cognero 2F43B0C9B08A454A8B9A5945 – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

7. Making products available to consumers through exclusive dealers in a specific geographic region is the purpose of product-distribution franchising.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
REFERENCES:   p. 113
LEARNING OBJECTIVES:   Cognero 8EFAEBAB567F48B1855BAEBC – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

8. Product-distribution franchising is commonly used in fast-food restaurants and lodging establishments, such as hotel and motel chains.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
REFERENCES:   p. 113
LEARNING OBJECTIVES:   Cognero 8EFAEBAB567F48B1855BAEBC – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

9. In comparison to business-format franchising, product-distribution franchising is more of a turnkey approach to franchising.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
REFERENCES:   p. 113
LEARNING OBJECTIVES:   Cognero 8EFAEBAB567F48B1855BAEBC – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

10. The biggest advantage of franchising for a franchisee is the marketing expertise that is provided.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
REFERENCES:   p. 115
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

11. Some franchisors prefer that their franchisees not have experience in the particular field of the franchise.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
REFERENCES:   p. 115
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

12. Local franchisees share in the advertising costs spent by the franchisors when advertising nationally and/or regionally.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
REFERENCES:   p. 115
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

13. Franchisors seldom provide financial resources for startup and working capital for inventory.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
REFERENCES:   p. 115
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

14. The primary drawback of franchising to the franchisee is that you must give up some control, some decision-making power, and some freedom.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
REFERENCES:   p. 119
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

15. One advantage of franchising to the franchisee is that it is relatively easy to terminate a franchise agreement if things are not going well.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
REFERENCES:   p. 118
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

16. If a franchisee feels that a product, promotion, or policy may not be appropriate for his/her area, the franchisee can decide to not participate.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
REFERENCES:   p. 119
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

17. A right of first denial states that a franchisee must decline continuing a franchise agreement before the franchisor can offer the franchise to someone else.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
REFERENCES:   p. 118
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

18. From the perspective of the franchisor, one of the biggest advantages of offering franchises is the expansion of the business happening much faster than if the franchisor were in business alone.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
REFERENCES:   p. 118
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

19. Franchisors often have several sources of income built into franchise agreements, including franchise fees, operating revenue percentages, and product/supplies revenues.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
REFERENCES:   p. 118
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

20. One way in which franchisors have dealt with the complexity of serving differing customer tastes covering large geographic areas is through company owned franchises.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
REFERENCES:   p. 119
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

21. Social media “…can give, it  can also take away” according to “Denny’s Social Media Life” on Page 127 of the text. Denny’s  made  positive use of Twitter but encountered negative impact from customer use of Facebook.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
REFERENCES:   p. 127
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

22. The American Franchise Association is a trade association that provides information and services about franchising.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
REFERENCES:   p. 122
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

23. When individuals have a general idea of the franchise that they are interested in, they should contact the company and ask for a copy of its disclosure statement.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
REFERENCES:   p. 122
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

24. A good question to ask concerning a potential franchise purchase is whether or not the franchise gives exclusive territory for the length of the agreement.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
REFERENCES:   p. 123
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

25. Because franchisors have lawyers look over the franchise agreement, it is not necessary for a franchisee to pay a lawyer to do the same thing.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
REFERENCES:   p. 123
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

26. A potential franchisee may receive only partial use of trademarks, trade names, logos, and other symbols as detailed in the disclosure statement.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
REFERENCES:   p. 124
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

27. Royalty fees that are paid to the franchisor are usually calculated as a percentage of gross profits.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
REFERENCES:   p. 127
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

28. If an advertising fee is charged to a franchisee, the franchisor is required by law to spend a percentage of the collected fees in the franchisee’s market.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
REFERENCES:   p. 127
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

29. Franchise agreements are currently written in simple enough language that a lawyer need not be contacted before signing a franchise agreement.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
REFERENCES:   p. 128
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

30. Over the past 25 years, the wording within disclosure statements has gradually become more “legalese” and complex.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
REFERENCES:   p. 126
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

31. The issue of exclusive territory is the subject of much controversy in the franchising world.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
REFERENCES:   p. 128
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

32. U.S. companies facing increased domestic competition are turning to foreign markets such as Canada and Mexico for expansion opportunities.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
REFERENCES:   p. 129
LEARNING OBJECTIVES:   Cognero 8D0FE0319FDD45C7B26E7A36 – 5.4
NATIONAL STANDARDS:   United States – AACSB: Diversity
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

33. When expanding abroad, franchisors must be sensitive to the demographic, cultural, and legal climates of the host country.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
REFERENCES:   p. 130
LEARNING OBJECTIVES:   Cognero 8D0FE0319FDD45C7B26E7A36 – 5.4
NATIONAL STANDARDS:   United States – AACSB: Diversity
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

34. With the passage of the North American Free Trade Agreement (NAFTA), franchise opportunities in South America have become a dominant force in the retailing sector.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
REFERENCES:   p. 130
LEARNING OBJECTIVES:   Cognero 8D0FE0319FDD45C7B26E7A36 – 5.4
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

35. The process of gathering and verifying the accuracy of information included in the franchise agreement and all other information provided by the franchisor is called

  a. Deductive reasoning
  b. Preemptory investigation
  c. Due diligence
  d. Market research

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 126
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

36. Through the franchise agreement, the ____ gains the benefit of the parent company’s expertise, experience, management systems, marketing, and financial help.

  a. Franchisor
  b. Franchisee
  c. Leaser
  d. Lessee

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 111
LEARNING OBJECTIVES:   Cognero 2F43B0C9B08A454A8B9A5945 – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

37. A contractual license to operate an individually owned business as a part of a larger chain is known as a/an

  a. Franchise
  b. Small business contract
  c. Chain contract
  d. Import contract

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 111
LEARNING OBJECTIVES:   Cognero 2F43B0C9B08A454A8B9A5945 – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

38. The parent company that develops a product or business process and sells the rights is known as the

  a. Franchisor
  b. Franchisee
  c. Company of origin
  d. Opening company

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 111
LEARNING OBJECTIVES:   Cognero 2F43B0C9B08A454A8B9A5945 – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

39. The small business person who purchases the franchise in order to sell the product or service is known as the

  a. Franchisor
  b. Franchisee
  c. Company of origin
  d. Opening company

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 111
LEARNING OBJECTIVES:   Cognero 2F43B0C9B08A454A8B9A5945 – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

40. Franchises have experienced growth since the 1950s, although they have existed since the

  a. Late 1700s
  b. Early 1800s
  c. Late 1800s
  d. Early 1900s

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 111
LEARNING OBJECTIVES:   Cognero 2F43B0C9B08A454A8B9A5945 – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

41. In 2010, which famous franchise business took the top spot on the Entrepreneur Franchise 500 list?

  a. Starbucks
  b. McDonalds
  c. Subway
  d. Burger King

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 110
LEARNING OBJECTIVES:   Cognero 2F43B0C9B08A454A8B9A5945 – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

42. Samuel has decided to buy a small pretzel shop, where he will be expected to pay fees and royalties for exclusive rights to local distribution of pretzels made at the shop. Samuel can best be described as a/an

  a. Franchisor
  b. Franchisee
  c. CEO
  d. Social entrepreneur

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 111
LEARNING OBJECTIVES:   Cognero 2F43B0C9B08A454A8B9A5945 – 5.1
NATIONAL STANDARDS:   United States – AACSB: Reflective Thinking
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

43. According to the 2014 Franchise Business Economic Outlook, in total, franchised businesses support jobs that produce GDP of ______ billion.

  a. 293
  b. 393
  c. 493
  d. 593

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 112
LEARNING OBJECTIVES:   Cognero 2F43B0C9B08A454A8B9A5945 – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

44. ____ and ____ were two of the first businesspeople to use exclusive agents, which laid the ground for today’s franchising.

  a. Ford, Hoover
  b. John Deere, Macy’s
  c. McDonald’s, Hilton
  d. McCormick, Singer

 

ANSWER:   d
POINTS:   1
REFERENCES:   p. 111
LEARNING OBJECTIVES:   Cognero 2F43B0C9B08A454A8B9A5945 – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

45. Today, franchising is represented in almost every industry, with more than ____ U.S. businesses being franchises.

  a. 225,000
  b. 770,000
  c. 2.5 million
  d. 25 million

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 112
LEARNING OBJECTIVES:   Cognero 2F43B0C9B08A454A8B9A5945 – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

46. Franchised businesses directly produce almost ____ jobs.

  a. 1 million
  b. 32 million
  c. 5 million
  d. 10 million

 

ANSWER:   d
POINTS:   1
REFERENCES:   p. 112
LEARNING OBJECTIVES:   Cognero 2F43B0C9B08A454A8B9A5945 – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

47. Product-distribution franchising involves licensing the use of its

  a. Trade name
  b. Business format
  c. Turnkey
  d. Dealership

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 112
LEARNING OBJECTIVES:   Cognero 8EFAEBAB567F48B1855BAEBC – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

48. Making products available to consumers in a specific geographic region is the purpose of ____ franchising.

  a. Product-distribution
  b. Business format
  c. Turnkey
  d. Dealership

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 113
LEARNING OBJECTIVES:   Cognero 8EFAEBAB567F48B1855BAEBC – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

49. A type of franchise in which the franchisee agrees to purchase the products of the franchisor or use the franchisor’s name is called

  a. Product-distribution franchise
  b. Business-format franchise
  c. Dealership franchise
  d. Logo franchise

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 112
LEARNING OBJECTIVES:   Cognero 8EFAEBAB567F48B1855BAEBC – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

50. Product franchises and business-format franchises are used by all but which of the following groups?

  a. Producers
  b. Wholesalers
  c. Retailers
  d. Manufacturers

 

ANSWER:   d
POINTS:   1
REFERENCES:   p. 112
LEARNING OBJECTIVES:   Cognero 8EFAEBAB567F48B1855BAEBC – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

51. A type of franchise in which the franchisee adopts the franchisor’s entire method of operation is known as

  a. Product franchising
  b. Trade-name franchising
  c. Business-format franchising
  d. Dealership franchising

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 113
LEARNING OBJECTIVES:   Cognero 8EFAEBAB567F48B1855BAEBC – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

52. According to the pie-chart figure in the text, which of the following choices  accounted for the highest percentage of franchises?

  a. Business services
  b. Lodging
  c. Personal services
  d. Real estate

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 113
LEARNING OBJECTIVES:   Cognero 2F43B0C9B08A454A8B9A5945 – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

53. Business-format franchising is commonly used in which of the following?

  a. Gasoline stations
  b. Soft-drink bottlers
  c. Car dealerships
  d. Fast-food restaurants and lodging establishments

 

ANSWER:   d
POINTS:   1
REFERENCES:   p. 113
LEARNING OBJECTIVES:   Cognero 8EFAEBAB567F48B1855BAEBC – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

54. Tom has opened a Ford dealership, where he purchases vehicles from the Ford Company and has full use of the Ford trade name, brand names, and logos to promote the dealership. Tom has engaged in what type of franchising?

  a. Product-distribution
  b. Service-distribution
  c. Manufacturing-format franchising
  d. Business-plan franchising

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 113
LEARNING OBJECTIVES:   Cognero 8EFAEBAB567F48B1855BAEBC – 5.1
NATIONAL STANDARDS:   United States – AACSB: Reflective Thinking
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

55. While traveling across country over the summer, Gwen and Audrey stayed in well-known, franchised accommodations rather than opting for independent, unknown motels. This example demonstrates which advantage to franchisees?

  a. Efficiency
  b. Financial assistance
  c. Professional guidance
  d. Proven product

 

ANSWER:   d
POINTS:   1
REFERENCES:   p. 115
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Reflective Thinking
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

56. An advantage of franchising for the franchisee would be all but which of the following?

  a. Product readiness
  b. Marketing experience
  c. Efficiency
  d. Cost of the franchise

 

ANSWER:   d
POINTS:   1
REFERENCES:   p. 115
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

57. The greatest benefit to the franchisee is which of the following?

  a. Proven product
  b. Marketing expertise
  c. Professional guidance
  d. Efficiency

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 112
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

58. Providing a source of managerial and technical assistance is an advantage to the franchisee that might not be available to an independent business owner. This is called

  a. An opportunity to learn
  b. Market expertise
  c. Professional guidance
  d. Controlled expansion

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 115
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

59. Technical assistance available to franchisees could include all but which of the following?

  a. Store layout and design
  b. Location analysis
  c. Purchasing assistance
  d. Advertising campaigns

 

ANSWER:   d
POINTS:   1
REFERENCES:   p. 115
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

60. Saving money on inventory needs, equipment, and supplies is an advantage for the franchisee that is called

  a. Recognized standards
  b. Marketing expertise
  c. Efficiency
  d. Professional guidance

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 115
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

61. A McDonald’s hamburger that tastes the same at any location in the world is an example of which of the following benefits to the franchisee?

  a. Recognized standards
  b. Marketing expertise
  c. Efficiency
  d. Professional guidance

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 115
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Reflective Thinking
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

62. ____ franchisors will charge a fee and/or a specified percentage of sales revenue.

  a. A few
  b. Some
  c. Most
  d. All

 

ANSWER:   d
POINTS:   1
REFERENCES:   p. 117
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

63. A problem with the cost of purchasing a franchise is that the franchisee is usually required to raise most of the capital

  a. Before beginning operations
  b. Within one month of beginning operations
  c. Within six months of beginning operations
  d. Within one year of beginning operations

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 117
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

64. Which of the following companies has the highest franchise fee?

  a. McDonalds
  b. Subway
  c. Jiffy Lube
  d. Gold’s Gym

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 117
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

65. Because customers view franchises as an entire unit, which of the following can have a negative effect on a franchisee’s business?

  a. Overdependence or unsatisfied expectations
  b. Risk of fraud or misunderstanding
  c. Problems of termination or transfer
  d. Poor performance of other franchisees

 

ANSWER:   d
POINTS:   1
REFERENCES:   p. 118
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

66. From the perspective of the ____, the biggest advantage is the expansion of distribution sources with limited equity investments.

  a. Customer
  b. Employee
  c. Franchisor
  d. Franchisee

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 118
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

67. Other franchises under the same franchisor can detrimentally affect a franchise by

  a. Tolerating substandard performance
  b. Opening a new franchise in another market
  c. Setting higher standards
  d. Not making a profit

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 118
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

68. A statement in the franchise agreement that states that the franchisee must decline to continue the agreement before the franchisor can offer the franchise to someone else is called a

  a. Right of discontinuance
  b. Privilege of rescission
  c. Right of first refusal
  d. Right of denial

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 118
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

69. An advantage to the franchisor is all but which of the following?

  a. Multiple sources of revenue
  b. Expansion with smaller capital investment
  c. Bulk purchasing
  d. Profit sharing

 

ANSWER:   d
POINTS:   1
REFERENCES:   p. 118
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

70. From the perspective of the franchisor, the biggest advantage of offering franchises is the

  a. Expansion with limited equity investments
  b. Multiple sources of revenue
  c. Level of control of expansion
  d. Bulk purchasing

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 118
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

71. Franchising may be the only viable way for which of the following to expand?

  a. Sole proprietorships
  b. Businesses with limited capital
  c. Businesses wishing to enter international markets
  d. Partnerships

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 118
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

72. A source of revenue that could be built into the franchise agreement might include all but which of the following?

  a. Franchise fee
  b. Percentage of gross operating revenues
  c. Revenue from selling necessary products and supplies to the franchisee
  d. Interest income

 

ANSWER:   d
POINTS:   1
REFERENCES:   p. 118
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

73. In comparison with expansion of a corporate chain, expanding via franchise can be accomplished with a/an ____ management structure.

  a. Simpler
  b. Equally complex
  c. Slightly more complex
  d. Highly complex

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 119
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

74. Which of the following can significantly reduce costs for a franchisee and thus increase profit margins?

  a. Controlled expansion
  b. Franchise fees
  c. Bulk purchasing
  d. Advertising costs

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 119
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

75. The biggest disadvantage to the franchisor is which of the following?

  a. Profit sharing
  b. Disputes with franchisees
  c. Loss of control
  d. Communication breakdowns

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 119
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

76. Which of the following is a way in which franchisors have adapted products to meet the changing needs of customers?

  a. Multiproduct shelving
  b. Corporate displays
  c. Establishing company-owned stores
  d. Family branding

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 119
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

77. Franchisors can achieve economies of scale as a result of which of these?

  a. Multiple sources of revenue
  b. Controlled expansion
  c. Motivated franchisees
  d. Bulk purchasing

 

ANSWER:   d
POINTS:   1
REFERENCES:   p. 119
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

78. Which of the following is the least likely cause of dispute between franchisees and franchisors?

  a. Payment of fees
  b. Types of products or services offered
  c. Expansion
  d. Hours of operation

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 119
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

79. The major trade association of franchising is the

  a. International Franchise Association
  b. American Franchise Association
  c. American Association of Franchises and Dealers
  d. Global Franchise Association

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 120
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

80. The International Franchise Association publishes ____ annually, which gives requirements, expectations, and assistance capabilities for each franchise.

  a. The Franchise Handbook
  b. Current Franchises in Business
  c. Potential Franchise Opportunities
  d. The Franchisee Guide to Selecting a Franchise

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 120
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

81. All of the following are questions that should be answered to determine whether franchising is the appropriate route to small business ownership except

  a. Are you prepared to give up some independence?
  b. Do you believe you have the skills to work smoothly with a franchisor?
  c. Are you ready to make a short-term commitment to working with a franchisor?
  d. Are you financially prepared to purchase the franchise?

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 120
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

82. The American Association of Franchisees and Dealers (AAFD) has developed a ____ as a code of ethical business conduct for franchised businesses.

  a. Franchisee Bill of Rights
  b. Franchisor Code of Conduct
  c. Franchisee Constitution
  d. Franchisor Disclosure Statement

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 122
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Ethics
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

83. A priceless source of information about a prospective franchise that cannot be obtained from trade associations or from the franchisor can come from which of the following?

  a. Legal records
  b. Current and former franchisees
  c. The franchisor
  d. Current customers

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 122
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

84. Franchisors are required by the ____ to provide disclosure statements to prospective or actual franchisees.

  a. North American Free Trade Agreement
  b. Uniform Commercial Code
  c. National Labor Relations Act
  d. Federal Trade Commission

 

ANSWER:   d
POINTS:   1
REFERENCES:   p. 124
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

85. Information that franchisors are required to provide to potential franchisees is contained in which of the following documents?

  a. Franchise agreement
  b. Purchasing contract
  c. Disclosure statement
  d. Profit-and-loss statement

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 124
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

86. Disclosure statements identify and provide information on ____ important items.

  a. 10
  b. 20
  c. 30
  d. 40

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 124
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

87. Identification of risks, fees, benefits, and restrictions of operating a franchise would be included in the

  a. Disclosure statement
  b. Franchise agreement
  c. Franchise contract
  d. Purchase agreement

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 124
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

88. Alicia is considering opening a popular pizza franchise. Before she makes her final decision, she contacts the company and obtains a document that outlines the risks, fees, benefits, and restrictions of owning the franchise. This document is known as a

  a. Financial statement
  b. Contract
  c. Franchise agreement
  d. Disclosure statement

 

ANSWER:   d
POINTS:   1
REFERENCES:   p. 124
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Reflective Thinking
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

89. A disclosure statement should include a description of the lawsuits in which the franchisor and its officers, directors, and management personnel have been involved, also known as

  a. Litigation
  b. Justification
  c. Intellectual property
  d. Legal obligations

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 124
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

90. A complete statement of the basis for any earnings claims made to the franchisee is referred to as

  a. Exclusive territory
  b. Financial assistance
  c. Earning capacity
  d. Financial control

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 126
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

91. Whether a franchise is required to carry the full line of the franchisor’s products or whether additional product lines can be added would fall under the ____ section of the disclosure statement.

  a. Purchase obligations
  b. Product or service restrictions
  c. Personal participation of franchisees
  d. Exclusive territory

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 126
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

92. Franchisees have recently alleged that the franchisor has overlapped franchise areas. This is a breach of

  a. Termination of the franchise agreement
  b. Due diligence
  c. The exclusive territory rights
  d. Franchise fees

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 126
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

93. In the section of the disclosure statement titled “Information about franchisees,” the franchisor must provide the names and addresses of all franchisees located in which proximity to the prospective franchisee?

  a. City
  b. County
  c. State
  d. Region

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 126
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

94. The legal contract that binds both parties involved in the franchise is known as the

  a. Franchise agreement
  b. Disclosure statement
  c. Contract
  d. Business obligation

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 127
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

95. Some franchise agreements specifically require the franchisee to have a percentage of the total franchise fee from which of the following?

  a. A venture capitalist
  b. A nonborrowed source
  c. An accredited bank
  d. The Small Business Administration (SBA)

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 127
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

96. All but which of the following should be thoroughly understood before the franchise agreement is signed?

  a. How the agreement can be terminated or renewed
  b. What fees have to be paid
  c. The rights to exclusive territory
  d. All new products the franchisor will develop for the next year

 

ANSWER:   d
POINTS:   1
REFERENCES:   p. 127
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

97. The one-time payment made to become a franchisee is called a/an

  a. Franchise agreement
  b. Franchise fee
  c. Royalty fee
  d. Initial investment fee

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 127
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

98. The ongoing payments that franchisees pay to franchisors⎯which is usually a percentage of gross sales⎯is known as a/an

  a. Franchise agreement
  b. Franchise fee
  c. Royalty fee
  d. Initial investment fee

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 127
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

99. Royalty fees are calculated as a percentage of

  a. Gross sales
  b. Gross profit
  c. Net profit
  d. Pretax revenue

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 127
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

100. Before Walter can officially become a franchisee of an auto repair shop, he must first sign a document that defines the precise, detailed conditions of the legal relationship between the franchisee and the franchisor. This document is referred to as the

  a. Forced contract
  b. Franchise agreement
  c. Disclosure statement
  d. Due diligence statement

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 127
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Reflective Thinking
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

101. Before she could open her franchised hair salon, Lori knew she had to pay a one-time fee of $10,000 to the franchisor. This one-time fee is known as the

  a. Franchise fee
  b. Industry fee
  c. Royalty fee
  d. Due diligence fee

 

ANSWER:   a
POINTS:   1
REFERENCES:   p. 127
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Reflective Thinking
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

102. Most franchise contracts run

  a. Indefinitely
  b. From 1 to 5 years
  c. From 15 to 20 years
  d. From 5 to 15 years

 

ANSWER:   d
POINTS:   1
REFERENCES:   p. 128
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

103. Before signing a franchise agreement, a franchisee should make sure that the franchisor must show ____ to terminate the contract

  a. Real cause
  b. Due diligence
  c. Good cause
  d. Cause clause

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 128
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

104. Which of the following sections in the franchise agreement contains information on rights of first refusal, advertising restrictions, and performance quotas?

  a. Termination of the franchise agreement
  b. Terms and renewal of the agreement
  c. Exclusive territory
  d. Franchise, advertising, and royalty fees

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 128
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

105. Overseas franchising has become a major activity for U.S. companies facing increased

  a. Taxes
  b. Domestic competition
  c. Regulation
  d. Domestic lawsuits

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 129
LEARNING OBJECTIVES:   Cognero 8D0FE0319FDD45C7B26E7A36 – 5.4
NATIONAL STANDARDS:   United States – AACSB: Diversity
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

106. Because it is close in proximity and its markets are similar, ____ is an increasingly attractive market for U.S. franchises.

  a. France
  b. Canada
  c. Cuba
  d. Great Britain

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 129
LEARNING OBJECTIVES:   Cognero 8D0FE0319FDD45C7B26E7A36 – 5.4
NATIONAL STANDARDS:   United States – AACSB: Diversity
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

107. In ____, federal law does not seek to regulate the relationship between franchisor and franchisee, but the franchisee must receive full information at least 10 days before execution of the franchise agreement.

  a. Russia
  b. China
  c. Brazil
  d. France

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 130
LEARNING OBJECTIVES:   Cognero 8D0FE0319FDD45C7B26E7A36 – 5.4
NATIONAL STANDARDS:   United States – AACSB: Diversity
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Knowledge

 

Scenario 5-1. Connie is considering opening a small bakery called Connie’s Cookie Cupboard. She loves to bake cookies. Family and friends have told her she should consider opening a small business using her baking skills. Connie has no business experience and no idea where to start in opening her own business. She also has very few funds available. One day she is glancing through the newspaper and notices an ad for a bakery franchise that would like to open an outlet in the local mall. This franchise provides everything from equipment to packaging to full business services. She decides to look into the opportunity further.

 

108. In Scenario 5-1 above, all but which of the following would be a major advantage for Connie in choosing to purchase a franchise as opposed to opening her own business?

  a. Marketing expertise
  b. Managerial assistance
  c. Proven product
  d. The cost of the franchise

 

ANSWER:   d
POINTS:   1
REFERENCES:   p. 115
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Reflective Thinking
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Comprehension

 

109. In Scenario 5-1 above, which of the following would be the major disadvantage for Connie in purchasing a franchise?

  a. Potential for business growth
  b. Restrictions on her freedom and creativity
  c. Marketing expertise
  d. Quality control standards

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 117
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Reflective Thinking
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Comprehension

 

110. In Scenario 5-1 above, which of the following types of franchises is the bakery franchise?

  a. Product franchising
  b. Business-format franchising
  c. Service franchising
  d. Joint venture

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 113
LEARNING OBJECTIVES:   Cognero 8EFAEBAB567F48B1855BAEBC – 5.1
NATIONAL STANDARDS:   United States – AACSB: Reflective Thinking
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Comprehension

 

111. In Scenario 5-1 above, which of the following advantages from the franchisor would benefit Connie the most?

  a. Quality product
  b. Efficiency
  c. Professional guidance
  d. An opportunity to learn

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 115
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Reflective Thinking
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Comprehension

 

112. In Scenario 5-1 above, all but which of the following would be disadvantages for Connie if she chose to use franchising?

  a. Problems of termination or transfer
  b. Poor performance of other franchises
  c. The cost of the franchise
  d. Marketing expertise

 

ANSWER:   d
POINTS:   1
REFERENCES:   p. 117
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Reflective Thinking
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Comprehension

 

Scenario 5-2. Connie is considering opening a small bakery called Connie’s Cookie Cupboard. She loves to bake cookies. Family and friends have told her she should consider opening a small business using her baking skills. Connie has no business experience and no idea where to start in opening her own business. She also has very few funds available. One day she is glancing through the newspaper and notices an ad for a bakery franchise that would like to open an outlet in the local mall. This franchise provides everything from equipment to packaging to full business services. She decides to look into the opportunity further.

Connie decides to pursue her franchise opportunity further. The bakery franchise looks promising. Since she has a limited amount of funds, no business experience, and no idea how to start a new business, she is seriously considering purchasing the bakery franchise located in the local mall. She obtains a copy of the document that will legally bind her.

 

113. Refer to Scenario 5-2. The document that she is carefully considering is the

  a. Franchise legal contract
  b. Franchise agreement
  c. Business contract
  d. Partnership agreement

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 127
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Reflective Thinking
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Comprehension

 

114. In Scenario 5-2 above, as Connie is reading through the agreement, she sees that a percentage of her gross sales will be paid to the franchisor. These are called

  a. Franchise fees
  b. Royalty fees
  c. Advertising fees
  d. Operation fees

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 127
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Reflective Thinking
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Comprehension

 

115. In Scenario 5-2 above, Connie is concerned that the bakery franchise not open other outlets within 10 miles of the mall. She is concerned about

  a. Termination of the franchise agreement
  b. Exclusive territory
  c. Terms and renewal of the agreement
  d. Mutual territory

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 128
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Reflective Thinking
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Comprehension

 

116. In Scenario 5-2 above, after reading through the agreement, everything seems clear to Connie. Is there anyone else she should have read the agreement?

  a. Her friends at work
  b. Her CPA and lawyer
  c. Her friends and a lawyer
  d. Her friends and her CPA

 

ANSWER:   b
POINTS:   1
REFERENCES:   p. 128
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Reflective Thinking
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Comprehension

 

117. In Scenario 5-2 above, the FTC requires all franchisors to provide which of the following for potential franchise owners?

  a. Statements of information
  b. Income statements
  c. Disclosure statements
  d. Franchise statements

 

ANSWER:   c
POINTS:   1
REFERENCES:   p. 124
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Reflective Thinking
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Comprehension

 

118. Describe the two types of franchising systems, explain how they differ, and give an example of each.

ANSWER:  
Product franchising allows franchisee to buy products or use the trade name.
Connects a single supplier with many dealers throughout a specific geographic region.
An example would be Ford dealerships
Business format is a turnkey approach
Franchisors sell the products as well as the entire way of doing business, including operation procedures, marketing packages, buildings and equipment, and full business services.
An example would be Holiday Inn
POINTS:   1
REFERENCES:   p. 112-113
LEARNING OBJECTIVES:   Cognero 8EFAEBAB567F48B1855BAEBC – 5.1
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Comprehension

 

119. List and describe three major advantages of franchising for the franchisee.

ANSWER:  
Proven Product
Efficiency
Marketing expertise
Potential for business growth
Professional guidance
Recognized standards
Opportunity to learn
POINTS:   1
REFERENCES:   p. 115
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Comprehension

 

120. List and describe three major disadvantages to the franchisee when considering franchising.

ANSWER:  
Cost of the franchise
Restrictions on freedom or creativity
Risk of fraud or misunderstanding
Problems of termination or transfer
Poor performance of other franchises
POINTS:   1
REFERENCES:   p. 117
LEARNING OBJECTIVES:   Cognero B8C2832F07DA472B8CE280AE – 5.2
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Comprehension

 

121. After finding a franchise that a small business owner would consider purchasing, discuss three questions that should be asked.

ANSWER:  
Did the lawyer approve the contract?
Is everything legal in the state, county, and city?
Is exclusive territory included?
Is the franchise involved with any other franchise companies handling similar merchandise or services?
How can the franchise be terminated?
If the franchise is sold, will goodwill be compensated?
POINTS:   1
REFERENCES:   p. 123
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Comprehension

 

122. Explain why overseas franchising has become a major activity for U.S. companies.

ANSWER:  
Saturated domestic markets
Less crowded foreign markets
Underserved foreign markets
POINTS:   1
REFERENCES:   p. 129
LEARNING OBJECTIVES:   Cognero 8D0FE0319FDD45C7B26E7A36 – 5.4
NATIONAL STANDARDS:   United States – AACSB: Diversity
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Comprehension

 

123. List at least three questions that individuals should ask themselves to determine whether franchising is the appropriate route to small business ownership.

ANSWER:  
How much equity capital will you need to purchase the franchise and operate it until your income equals your expenses?
Are you prepared to give up some independence of action to secure the advantages offered by the franchise?
Do you really believe you have the innate ability, training, and experience to work smoothly and profitably with the franchisor, employees, and customers?
Are you ready to make a long-term commitment to working with this franchisor?
POINTS:   1
REFERENCES:   p. 122
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Comprehension

 

124. When considering a franchise, list at least three questions that should be considered to analyze the market in which the franchise will be operating.

ANSWER:  
Does the product or service have a market in your territory at the prices that you will have to charge?
Will the population in your proposed territory increase, remain static, or decrease over the next five years?
Will the product or services you are considering be in greater demand, in about the same demand, or in less demand five years from now?
What competition already exists in your territory for the product or service you contemplate selling?
POINTS:   1
REFERENCES:   p. 124
LEARNING OBJECTIVES:   Cognero D59C52DAAE2E40D78E4B55CE – 5.3
NATIONAL STANDARDS:   United States – AACSB: Analytic
STATE STANDARDS:   United States – OH – DISC: Strategy
KEYWORDS:   Bloom’s Comprehension

 

 

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