Business Communication Building Critical Skills 6th Canadian Edition By Braun - Locker -Test Bank

Business Communication Building Critical Skills 6th Canadian Edition By Braun – Locker -Test Bank

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ExamName___________________________________MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.1)Serif fonts are suitable for:1)A)tables.B)narrow columns.C)titles.D)hardcopy documents.Answer:DExplanation:A)B)C)D)2)Which of the following is true about white space?2)A)It deemphasizes the material that it separates from the rest of the text.B)It should be created by using spaces.C)It makes the material easier to read.D)It is also known as “option writing”.Answer:CExplanation:A)B)C)D)3)Which of the following is NOT a way to improve white space?3)A)Using brief paragraphs of varying lengthB)Using a larger font size than the typical 11 or 12 point sizeC)Using indents to align items verticallyD)Using listsAnswer:BExplanation:A)B)C)D)4)In the PAIBOC questions for analysis, “O” refers to:4)A)orderliness and legibility of the message.B)objectives of the message.C)probable organization patterns of the message.D)potential reader objections.Answer:DExplanation:A)B)C)D)1
5)With regard to effective rules for presentation slides, _____:5)A)use light colours against a light background.B)use visuals when they reinforce your point and are audience-appropriate.C)increase the number of bright colours and headings.D)use dark colours against a dark background.Answer:BExplanation:A)B)C)D)6)Which of the following is true about fonts that are proportional?6)A)They take equal space for all letters.B)Wider letters take more space than narrower letters.C)Examples are Courier and Prestige Elite.D)They were designed for typewriters.Answer:BExplanation:A)B)C)D)7)In order to create visually attractive documents:7)A)maximize the use of words set in all-capitals.B)use white space to deemphasize points.C)use at least four typefaces in a document.D)use headings and sub-headings to signal readers.Answer:DExplanation:A)B)C)D)8)Which of the following is true about proportional fonts?8)A)Narrower letters take more space than wider letters.B)Geneva and Arial are proportional fonts.C)Prestige Elite is a proportional font.D)Wider letters take less space than narrower letters.Answer:BExplanation:A)B)C)D)2
9)A bulleted list:9)A)is used when the number or sequence of items is exact.B)contains short phrases and concrete words.C)can be created automatically in word-processing software.D)creates white space.Answer:CExplanation:A)B)C)D)10)In a complex document, _____:10)A)combine one serif and one non-serif font.B)use a 22-point font for text.C)use a 9-point font for main headings.D)choose two serif fonts.Answer:AExplanation:A)B)C)D)11)To know whether your design is functional, test the document with:11)A)very young readers.B)people with moderate to high levels of education.C)people who have high experience with web pages.D)people who have English as a first language.Answer:AExplanation:A)B)C)D)12)Sans serif fonts should be used in:12)A)small texts.B)continuous text.C)tables and narrow columns.D)hardcopy documents.Answer:CExplanation:A)B)C)D)3
13)Good document design requires:13)A)limiting the use of words set in all-capitals.B)using at least four typefaces in a document.C)using white space to join points.D)using white space to deemphasize points.Answer:AExplanation:A)B)C)D)14)Which of the following should be done in order to emphasize points in a visuallyattractive document?14)A)Use all-capitalsB)Use white spaceC)Set broad marginsD)Use serif fonts in headingsAnswer:BExplanation:A)B)C)D)15)Which of the following is NOT likely to result in effective presentation slides?15)A)Using large fonts.B)Putting as much material as possible on each slide.C)Customising your slides with the company logo.D)Using bullet-point phrases rather than complete sentences.Answer:BExplanation:A)B)C)D)16)In the context of headings in a letter, in single-spaced text:16)A)triple-space between the heading and the text that follows.B)double-space between the previous text and the heading.C)single-space between the heading and the text that follows.D)triple-space between the previous text and the heading.Answer:DExplanation:A)B)C)D)4
17)With regard to headings in a memo, in single-spaced text:17)A)capitalize all the words in the first sentence.B)capitalize all major words throughout the text.C)type main headings flush with the right-hand margin in bold.D)type main headings flush with the left-hand margin in bold.Answer:DExplanation:A)B)C)D)18)Which statement is NOT true of the Courier font?18)A)It is good for titles.B)It can be used on PowerPoint™ slides.C)Every letter is the same size.D)It is a sans serif font.Answer:DExplanation:A)B)C)D)19)White space can be created by using:19)A)bullets when the number and sequence are irregular.B)tabs or indents to align items vertically.C)numbered lists when the number or sequence of items is approximate.D)similar paragraph lengths throughout a document.Answer:BExplanation:A)B)C)D)20)Which of the following is true about fully justified texts?20)A)They are common in current business usage.B)They are usually used for books.C)Lines end in different places because words are of different lengths.D)They have ragged right margins.Answer:BExplanation:A)B)C)D)5
21)Which of the following should be practiced while creating a list?21)A)Use of parallelismB)Use of numbered lists when the sequence of items is approximateC)Use of spaces to align items verticallyD)Beginning each item on the list with different parts of speechAnswer:AExplanation:A)B)C)D)22)Which of the following is true about headings?22)A)Sub-headings should be used to signal the reader that more specific information isabout to be given.B)Each heading should cover all the material, except the paragraph before the nextheading.C)The use of first- and second-level headings deemphasizes organization.D)The first letter of each word-including conjunctions-should be capitalized.Answer:AExplanation:A)B)C)D)23)In the PAIBOC questions for analysis, “P” refers to:23)A)practices to be carried out while creating the slides or screens.B)policies of the organization for which you are writing the document.C)promotional offers of the organization obtainable through the presentation.D)purposes for writing, or for creating slides or screens.Answer:DExplanation:A)B)C)D)24)Use ragged right margins when you use _____24)A)a more formal look.B)very short line lengths.C)to use as few pages as possible.D)proportional typefaces.Answer:BExplanation:A)B)C)D)6
SHORT ANSWER. Write the word or phrase that best completes each statement or answers the question.25)Describe the ways to test the usability of your document’s design.25)Answer:A design that looks fine to you may not work for your audience. To knowwhether your design is functional, test it with your audience:1. Watch someone as he/she uses the document to do a task. Where does thereader pause, reread, or seem confused? How long does it take? Does thedocument enable the reader to complete the task accurately?2. Ask the reader to “think aloud” while completing the task: interrupt thereader at key points to ask what he/she is thinking, or ask the reader todescribe his/her thought processes after completing the document and thetask. Exploring the reader’s thought processes is important, since a readermay get the right answer for the wrong reasons. You can thus identifywhere and how the design needs work.3. Test the document with the people most likely to have trouble with it: veryyoung readers, people with little education, people who read English as asecond language, and people who have little experience with web pages.Explanation:26)Explain why the use of words set in all capital letters should be limited.26)Answer:The use of words set in all capital letters should be limited because werecognize words by their shapes. With all-capitals, words look rectangular;letters lose the descenders and ascenders that make reading easier andfaster.Explanation:7
27)List the guidelines to follow when designing presentation slides.27)Answer:When designing slides for PowerPoint and other presentation programs,these guidelines should be kept in mind:1. Create slides that reinforce or illustrate your key ideas.2. Emphasize visuals. Pictures, charts, and graphs have much greater impactthan text: they appeal to the right, or creative, side of the brain; they are moreeasily accessible than text; and they are more memorable.3. Use audience-relevant photos or illustrations to keep memorable images inyour listeners’ minds.4. Keep the text to an absolute minimum; give your audience slide handoutson which to write notes.5. Use bullet-point phrases with concrete words.6. Contrast background and text: the rule is light on dark or dark on light.7. Use a big font: 44-point or 50-point for titles, 32-point for subheads, and28-point for examples.8. Customize your slides with the company logo, charts, and scanned-inphotos and drawings.9. Place illustrations at the top right of the slide for a stronger and longerimpression.Explanation:28)What are the guidelines which should be used to create visually attractivedocuments?28)Answer:To create visually attractive documents:1. Use white space to separate and emphasize points.2. Use headings and sub-headings to signal readers, and to group points.3. Limit the use of words set in all-capitals.4. Use no more than two typefaces in a single document.5. Decide on margins based on the situation and your audience.Explanation:29)List two reasons for using ragged right margins.29)Answer:Use ragged right margins when you:1. Do not have proportional typefaces.2. Want a less formal look.3. Want to be able to revise an individual page without reprinting the wholedocument.4. Use very short line lengths.Explanation:8
TRUE/FALSE. Write ‘T’ if the statement is true and ‘F’ if the statement is false.30)In documents, type main headings in bold, flush with the left-hand margin.30)Answer:TrueFalseExplanation:31)Whenever possible, the basic template of your presentation slides should be customized..31)Answer:TrueFalseExplanation:32)Full-cap words slow down reading.32)Answer:TrueFalseExplanation:33)PowerPoint™ presentations should use big font, no less than 28-point fonts.33)Answer:TrueFalseExplanation:34)Headings must be complete sentences.34)Answer:TrueFalseExplanation:35)Document design cannot be taken into account until the editing stage of the writingprocess.35)Answer:TrueFalseExplanation:36)Effective design makes the content and organization more obvious.36)Answer:TrueFalseExplanation:37)One should always avoid PowerPoint pass-out by using no more than one slide perminute of the talk.37)Answer:TrueFalseExplanation:38)When required to save space in a document, white space and heading should beeliminated.38)Answer:TrueFalseExplanation:39)When the number or and sequence of items is exact, hyphens should be used to list them.39)Answer:TrueFalseExplanation:40)A 9- or 10-point font type should be used for most business documents.40)Answer:TrueFalseExplanation:9
41)Keep headings at any one level parallel.41)Answer:TrueFalseExplanation:42)Good design helps make a document easier to read.42)Answer:TrueFalseExplanation:43)Meeting audience expectations is the most important aspect of business writing.43)Answer:TrueFalseExplanation:44)If the lights will be off during your presentation, a light background should be used foryour PowerPoint slides.44)Answer:TrueFalseExplanation:10
Answer KeyTestname: C51)D2)C3)B4)D5)B6)B7)D8)B9)C10)A11)A12)C13)A14)B15)B16)D17)D18)D19)B20)B21)A22)A23)D24)B25)A design that looks fine to you may not work for your audience. To know whether your design is functional,test it with your audience:1. Watch someone as he/she uses the document to do a task. Where does the reader pause, reread, or seemconfused? How long does it take? Does the document enable the reader to complete the task accurately?2. Ask the reader to “think aloud” while completing the task: interrupt the reader at key points to ask whathe/she is thinking, or ask the reader to describe his/her thought processes after completing the documentand the task. Exploring the reader’s thought processes is important, since a reader may get the right answerfor the wrong reasons. You can thus identify where and how the design needs work.3. Test the document with the people most likely to have trouble with it: very young readers, people withlittle education, people who read English as a second language, and people who have little experience withweb pages.26)The use of words set in all capital letters should be limited because we recognize words by their shapes.With all-capitals, words look rectangular; letters lose the descenders and ascenders that make readingeasier and faster.11
Answer KeyTestname: C527)When designing slides for PowerPoint and other presentation programs, these guidelines should be kept inmind:1. Create slides that reinforce or illustrate your key ideas.2. Emphasize visuals. Pictures, charts, and graphs have much greater impact than text: they appeal to theright, or creative, side of the brain; they are more easily accessible than text; and they are more memorable.3. Use audience-relevant photos or illustrations to keep memorable images in your listeners’ minds.4. Keep the text to an absolute minimum; give your audience slide handouts on which to write notes.5. Use bullet-point phrases with concrete words.6. Contrast background and text: the rule is light on dark or dark on light.7. Use a big font: 44-point or 50-point for titles, 32-point for subheads, and 28-point for examples.8. Customize your slides with the company logo, charts, and scanned-in photos and drawings.9. Place illustrations at the top right of the slide for a stronger and longer impression.28)To create visually attractive documents:1. Use white space to separate and emphasize points.2. Use headings and sub-headings to signal readers, and to group points.3. Limit the use of words set in all-capitals.4. Use no more than two typefaces in a single document.5. Decide on margins based on the situation and your audience.29)Use ragged right margins when you:1. Do not have proportional typefaces.2. Want a less formal look.3. Want to be able to revise an individual page without reprinting the whole document.4. Use very short line lengths.30)TRUE31)TRUE32)TRUE33)TRUE34)FALSE35)FALSE36)TRUE37)TRUE38)FALSE39)FALSE40)FALSE41)TRUE42)TRUE43)TRUE44)TRUE12