Business Driven Technology Paige Baltzan 8e - Test Bank

Business Driven Technology Paige Baltzan 8e - Test Bank   Instant Download - Complete Test Bank With Answers     Sample Questions Are Posted Below   Business Driven Technology, 8e (Baltzan) Chapter 4  Measuring the Success of Strategic Initiatives   1) The chief technology officer (CTO) is responsible for ensuring the security of business systems and …

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Business Driven Technology Paige Baltzan 8e – Test Bank

 

Instant Download – Complete Test Bank With Answers

 

 

Sample Questions Are Posted Below

 

Business Driven Technology, 8e (Baltzan)

Chapter 4  Measuring the Success of Strategic Initiatives

 

1) The chief technology officer (CTO) is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks from hackers and viruses.

 

Answer:  FALSE

Explanation:  The chief technology officer is responsible for ensuring the speed, accuracy, availability, and reliability for MIS.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

2) The chief security officer (CSO) is responsible for ensuring the security of MIS systems and developing strategies and safeguards against attacks from hackers and viruses.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

3) The chief data officer (CDO) is responsible for ensuring the speed, accuracy, availability, and reliability for MIS.

 

Answer:  FALSE

Explanation:  The chief technology officer (CTO) is responsible for ensuring the speed, accuracy, availability, and reliability for MIS.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

4) The chief privacy officer (CPO) is responsible for ensuring the ethical and legal use of information within a company.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

5) The chief data officer (CDO) is responsible for overseeing all uses of MIS and ensuring that MIS strategically aligns with business goals and objectives.

 

Answer:  FALSE

Explanation:  The chief information officer (CIO) is responsible for overseeing all uses of information technology and ensuring that MIS strategically aligns with business goals and objectives.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

6) The chief knowledge officer (CKO) is responsible for collecting, maintaining, and distributing the organization’s knowledge.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

7) Most organizations maintain positions such as chief executive officer (CEO), chief financial officer (CFO), and chief operations officer (COO) at the strategic level.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

8) The chief knowledge officer (CKO) is responsible for overseeing all uses of information technology and ensuring that MIS strategically aligns with business goals and objectives.

 

Answer:  FALSE

Explanation:  The chief information officer (CIO) is responsible for overseeing all uses of MIS and ensuring that MIS strategically aligns with business goals and objectives.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

9) The chief data officer (CDO) is responsible for determining the types of information the enterprise will capture, retain, analyze, and share.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

10) The chief data office (CDO) is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of an organization’s information technology.

 

Answer:  FALSE

Explanation:  The chief technology officer (CTO) is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of an organization’s information technology.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

11) The chief technology officer (CTO) is responsible for ensuring the security of MIS systems and developing strategies and MIS safeguards against attacks from hackers and viruses.

 

Answer:  FALSE

Explanation:  The chief security officer (CSO) is responsible for ensuring the security of MIS systems and developing strategies and MIS safeguards against attacks from hackers and viruses.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

12) The chief privacy officer (CPO) is responsible for ensuring the ethical and legal use of information within an organization.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

13) The chief intellectual property officer (CIPO) is responsible for collecting, maintaining, and distributing the organization’s knowledge.

 

Answer:  FALSE

Difficulty: 2 Medium

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

14) The chief security officer (CSO) is responsible for ensuring the security of MIS systems and developing strategies and MIS safeguards against attacks from hackers and viruses.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

15) According to Fast Company magazine, a few executive levels you might see created over the next decade include chief intellectual property officer, chief automation officer, and chief user experience officer.

 

Answer:  TRUE

Difficulty: 2 Medium

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

16) The difference between existing MIS workplace knowledge and the knowledge required to fulfill the business goals and strategies is called an MIS skill set.

 

Answer:  FALSE

Explanation:  The difference between existing MIS workplace knowledge and the knowledge required to fulfill the business goals and strategies is called an MIS skills gap.

Difficulty: 2 Medium

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

17) Most CTOs do not possess a well-rounded knowledge of all aspects of MIS, like hardware, software, and telecommunications.

 

Answer:  FALSE

Explanation:  Most CTOs possess a well-rounded knowledge of all aspects of MIS, including hardware, software, and telecommunications.

Difficulty: 2 Medium

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

18) Many CPOs are lawyers by training, enabling them to understand the often complex legal issues surrounding the use of information.

 

Answer:  TRUE

Difficulty: 2 Medium

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

19) Common approaches to closing an MIS skills gap include social recruiting, off-site training, mentoring services, and competitive salaries.

 

Answer:  FALSE

Explanation:  Common approaches to closing an MIS skills gap include social recruiting, off-site training, mentoring services, and partnerships with universities.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

20) MIS skills gap is the difference between existing MIS workplace knowledge and the knowledge required to fulfill the business goals and strategies.

 

Answer:  TRUE

Explanation:  This is the definition of MIS skills gap.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

21) Closing the MIS skills gap by aligning the current workforce with potential future business needs is a simple proposition.

 

Answer:  FALSE

Explanation:  Closing the MIS skills gap by aligning the current workforce with potential future business needs is a complicated proposition.

Difficulty: 2 Medium

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

22) In many instances, an MIS job will remain unfilled for an extended period of time when an employer needs to hire someone who has a very specific set of skills. In recruiting lingo, such candidates are referred to as purple turtles.

 

Answer:  FALSE

Explanation:  In recruiting lingo, such candidates are referred to as purple squirrels.

Difficulty: 2 Medium

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

23) Benchmarks are baseline values the system seeks to attain.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

24) Effectiveness MIS metrics include throughput, transaction speed, and system availability.

 

Answer:  FALSE

Explanation:  Efficiency MIS metrics include throughput, speed, and availability.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

25) Measuring the amount of website traffic is the best way to determine an organization’s success.

 

Answer:  FALSE

Explanation:  A large amount of website traffic does not indicate large revenues or website success.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

26) A project is a temporary activity a company undertakes to create a unique product, service, or result.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

27) Metrics are temporary activities a company undertakes to create a unique product, service, or result.

 

Answer:  FALSE

Explanation:  A project is a temporary activity a company undertakes to create a unique product, service, or result.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

28) Metrics are measurements that evaluate results to determine whether a project is meeting its goals.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

29) Efficiency MIS metrics include throughput, speed, and availability.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

30) Effectiveness MIS metrics measure the impact MIS has on business processes and activities, including customer satisfaction and customer conversion rates.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

31) Efficiency MIS metrics measure the impact MIS has on business processes and activities, including customer satisfaction and customer conversion rates.

 

Answer:  FALSE

Explanation:  Effectiveness MIS metrics measure the impact MIS has on business processes and activities, including customer satisfaction and customer conversion rates.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

32) Best practices are the most successful solutions or problem-solving methods that have been developed by a specific organization or industry.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

33) Return on investment indicates the earning power of a project.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

 

 

34) The construction of a new city subway station and the processing of monthly payroll are both considered types of projects as defined in your text.

 

Answer:  FALSE

Explanation:  A project is considered a temporary activity a company undertakes to create a unique product, service, or result. The subway station construction is a project; however, payroll processing is not a project and does not create a unique product, service, or result.

Difficulty: 3 Hard

Topic:  Metrics: Measuring Success

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

35) Key performance indicators can focus on external and internal measurements.

 

Answer:  TRUE

Explanation:  Key performance indicators (KPI’s) can focus on external and internal measurements.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

36) The proportion of the market that a firm captures is called market share.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

37) Measuring the amount of website traffic is the best way to determine a website’s success.

 

Answer:  FALSE

Explanation:  A large amount of website traffic does not indicate large revenues or website success.

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

38) What do most companies measure to determine the success of their websites?

  1. A) Throughput
  2. B) Speed
  3. C) Traffic
  4. D) Availability

 

Answer:  C

Explanation:  Most companies measure the traffic on a website as the primary determinant of the website’s success.

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Knowledge

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

39) Internal rate of return is the rate at which the net present value of an investment equals zero.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

 

 

40) Abandoned shopping carts, click-through, and page exposures are a few types of website metrics.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

41) Back order, customer order promised cycle time, and inventory turns are a few types of supply chain management metrics.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

42) The balanced scorecard is a management system that enables organizations to clarify their visions and strategy and translate them into action.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

43) CRM metrics include sales metrics, service metrics, and marketing metrics.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

44) The balanced scorecard views the organization from seven perspectives.

 

Answer:  FALSE

Explanation:  The balanced scorecard views the organization from four perspectives.

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

45) A company cannot manage what it cannot measure.

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

46) Who is responsible for collecting, maintaining, and distributing company knowledge?

  1. A) Chief knowledge officer (CKO)
  2. B) Chief privacy officer (CPO)
  3. C) Chief technology officer (CTO)
  4. D) Chief information officer (CIO)

 

Answer:  A

Explanation:  The CKO is responsible for collecting, maintaining, and distributing company knowledge.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

47) Who is responsible for ensuring the ethical and legal use of information within a company?

  1. A) Chief knowledge officer (CKO)
  2. B) Chief privacy officer (CPO)
  3. C) Chief technology officer (CTO)
  4. D) Chief information officer (CIO)

 

Answer:  B

Explanation:  The CPO is responsible for ensuring the ethical and legal use of information within a company.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

48) Who is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of the management information systems?

  1. A) Chief knowledge officer (CKO)
  2. B) Chief privacy officer (CPO)
  3. C) Chief technology officer (CTO)
  4. D) Chief information officer (CIO)

 

Answer:  C

Explanation:  The CTO is responsible for ensuring the speed, accuracy, availability, and reliability of the management information systems.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

49) Who is responsible for overseeing all uses of information technology and ensuring that MIS strategically aligns with business goals and objectives?

  1. A) Chief knowledge officer (CKO)
  2. B) Chief privacy officer (CPO)
  3. C) Chief technology officer (CTO)
  4. D) Chief information officer (CIO)

 

Answer:  D

Explanation:  The CIO is responsible for overseeing all uses of information technology and ensuring that MIS strategically aligns with business goals and objectives.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

50) Who is responsible for ensuring the security of MIS systems and developing strategies and safeguards against attacks by hackers and viruses?

  1. A) Chief knowledge officer (CKO)
  2. B) Chief security office (CSO)
  3. C) Chief technology officer (CTO)
  4. D) Chief information officer (CIO)

 

Answer:  B

Explanation:  The CSO is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

51) Jerry Berg works for Smith Electric as a corporate lawyer and part of his duties are to ensure the ethical and legal use of information within the company. Which of the following represents Jerry’s role at Smith Electric?

  1. A) Chief knowledge officer (CKO)
  2. B) Chief privacy officer (CPO)
  3. C) Chief technology officer (CTO)
  4. D) Chief information officer (CIO)

 

Answer:  B

Explanation:  The CPO is responsible for ensuring the ethical and legal use of information within a company.

Difficulty: 2 Medium

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

52) Elaine Harris is an executive at Walmart where she is responsible for collecting, maintaining, and distributing knowledge for the company. What is Elaine’s role at Walmart?

  1. A) Chief knowledge officer (CKO)
  2. B) Chief technology officer (CTO)
  3. C) Chief information officer (CIO)
  4. D) Chief security officer (CSO)

 

Answer:  A

Explanation:  The chief knowledge officer (CKO) is responsible for collecting, maintaining, and distributing company knowledge.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

53) What is the primary responsibility of the CTO?

  1. A) Overseeing all uses of MIS.
  2. B) Ensuring the security of business systems.
  3. C) Ensuring speed, accuracy, and reliability of the MIS.
  4. D) Collecting and distributing company information.

 

Answer:  C

Explanation:  The chief technology officer is responsible for ensuring the speed, accuracy, availability, and reliability of the MIS.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

54) Jason Cohen is an executive for Conner Web Designs, where his primary role is to ensure the security of business systems and develop strategies to protect the company from online viruses and hackers. What is Jason’s role within the company?

  1. A) Chief executive officer (CEO)
  2. B) Chief security officer (CSO)
  3. C) Chief procurement officer (CPO)
  4. D) Chief technology officer (CTO)

 

Answer:  B

Explanation:  The chief security officer is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses.

Difficulty: 2 Medium

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

55) Which role within a company is responsible for overseeing all uses of information technology and ensuring that MIS strategic aligns with business goals and objectives?

  1. A) Chief knowledge officer (CKO)
  2. B) Chief privacy officer (CPO)
  3. C) Chief information officer (CIO)
  4. D) Chief security officer (CSO)

 

Answer:  C

Explanation:  The chief information officer (CIO) is responsible for overseeing all uses of MIS and ensuring that MIS strategic aligns with business goals and objectives.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

56) Recently, 150 of the Fortune 500 companies added this position to their list of senior executives.

  1. A) Chief technology officer (CTO)
  2. B) Chief data officer (CDO)
  3. C) Chief privacy officer (CPO)
  4. D) Chief knowledge officer (CKO)

 

Answer:  C

Explanation:  Recently, 150 of the Fortune 500 companies added the CPO position to their list of senior executives.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

57) Who is responsible for ensuring the speed, accuracy, availability, and reliability of the organization’s information technology?

  1. A) Chief technology officer (CTO)
  2. B) Chief security officer (CSO)
  3. C) Chief privacy officer (CPO)
  4. D) Chief data officer (CDO)

 

Answer:  A

Explanation:  The CTO is responsible for ensuring the speed, accuracy, availability, and reliability of the MIS.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

58) Who is responsible for ensuring the ethical and legal use of information within a company?

  1. A) Chief technology officer (CTO).
  2. B) Chief security officer (CSO).
  3. C) Chief privacy officer (CPO).
  4. D) Chief knowledge officer (CKO).

 

Answer:  C

Explanation:  The CPO is responsible for ensuring the ethical and legal use of information within a company.

Difficulty: 1 Easy

Topic:  MIS Roles

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

59) Who is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses?

  1. A) Chief technology officer (CTO).
  2. B) Chief security officer (CSO).
  3. C) Chief privacy officer (CPO).
  4. D) Chief knowledge officer (CKO).

 

Answer:  B

Explanation:  The CSO is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses.

Difficulty: 1 Easy

Topic:  MIS Roles

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

60) Who is responsible for collecting, maintaining, and distributing company knowledge?

  1. A) Chief data officer (CDO).
  2. B) Chief security officer (CSO).
  3. C) Chief privacy officer (CPO).
  4. D) Chief knowledge officer (CKO).

 

Answer:  D

Explanation:  The CKO is responsible for collecting, maintaining, and distributing company knowledge.

Difficulty: 1 Easy

Topic:  MIS Roles

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

61) Who is responsible for 1) overseeing all uses of MIS and 2) ensuring that MIS strategically aligns with business goals and objectives?

  1. A) Chief information officer (CIO).
  2. B) Chief data officer (CDO).
  3. C) Chief privacy officer (CPO).
  4. D) Chief knowledge officer (CKO).

 

Answer:  A

Explanation:  The CIO is responsible for 1) overseeing all uses of MIS and 2) ensuring that MIS strategically aligns with business goals and objectives.

Difficulty: 1 Easy

Topic:  MIS Roles

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

62) Who is responsible for determining the types of information the enterprise will capture, retain, analyze, and share?

  1. A) Chief information officer (CIO)
  2. B) Chief security officer (CSO)
  3. C) Chief data officer (CDO)
  4. D) Chief knowledge officer (CKO)

 

Answer:  C

Explanation:  The CDO is responsible for determining the types of information the enterprise will capture, retain, analyze, and share.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

63) Which of the following includes the roles and responsibilities of the CTO?

  1. A) Ensuring the speed, accuracy, availability, and reliability of the MIS
  2. B) Ensuring the ethical and legal use of information within a company
  3. C) Ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses
  4. D) Ensuring that MIS strategically aligns with business goals and objectives

 

Answer:  A

Explanation:  The CTO is responsible for ensuring the speed, accuracy, availability, and reliability of the MIS.

Difficulty: 2 Medium

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

64) Which of the following includes the roles and responsibilities of the CIO?

  1. A) Ensuring the speed, accuracy, availability, and reliability of the MIS
  2. B) Ensuring the ethical and legal use of information within a company
  3. C) Ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses
  4. D) Ensuring that MIS strategically aligns with business goals and objectives

 

Answer:  D

Explanation:  The CIO is responsible for overseeing all uses of MIS and ensuring that MIS strategically aligns with business goals and objectives.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

65) Which of the following includes the roles and responsibilities of the CPO?

  1. A) Ensuring the speed, accuracy, availability, and reliability of the MIS
  2. B) Ensuring the ethical and legal use of information within a company
  3. C) Ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses
  4. D) Ensuring that MIS strategically aligns with business goals and objectives

 

Answer:  B

Explanation:  The CPO is responsible for ensuring the ethical and legal use of information within a company.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

66) Which of the following includes the roles and responsibilities of the CSO?

  1. A) Ensuring the speed, accuracy, availability, and reliability of the MIS
  2. B) Ensuring the ethical and legal use of information within a company
  3. C) Ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses
  4. D) Ensuring that MIS strategically aligns with business goals and objectives

 

Answer:  C

Explanation:  The CSO is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

67) Which of the following includes the roles and responsibilities of the CDO?

  1. A) Determining the types of information the enterprise will capture, retain, analyze, and share
  2. B) Ensuring the ethical and legal use of information within a company
  3. C) Ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses
  4. D) Ensuring that MIS strategically aligns with business goals and objectives

 

Answer:  A

Explanation:  The CDO is responsible for determining the types of information the enterprise will capture, retain, analyze, and share.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

68) Which of the following includes the roles and responsibilities of the CKO?

  1. A) Determining the types of information the enterprise will capture, retain, analyze, and share
  2. B) Collecting, maintaining, and distributing company knowledge
  3. C) Ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses
  4. D) Ensuring that MIS strategically aligns with business goals and objectives

 

Answer:  B

Explanation:  The CKO is responsible for collecting, maintaining, and distributing company knowledge.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

69) According to Fast Company magazine, which of the following executive levels might we see created over the next decade?

  1. A) Chief intellectual property officer
  2. B) Chief automation officer
  3. C) Chief user experience officer
  4. D) All of these

 

Answer:  D

Explanation:  According to Fast Company magazine, chief intellectual property officer, chief automation officer, and chief user experience officer are a few executive levels we might see created over the next decade.

Difficulty: 2 Medium

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

70) According to Fast Company magazine, chief intellectual property officer is a new executive level we might see created over the next decade. Which of the following includes the roles and responsibilities of this officer?

  1. A) Manage and defend intellectual property, copyrights, and patents
  2. B) Determines if a person or business process can be replaced by a robot or software
  3. C) Create the optimal relationship between user and technology
  4. D) Ensure the ethical and legal use of information within an organization

 

Answer:  A

Explanation:  The chief intellectual property officer will manage and defend intellectual property, copyrights, and patents. The world of intellectual property law is vast and complicated as new innovations continually enter the market.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

71) According to Fast Company magazine, chief automation officer is a new executive level we might see created over the next decade. Which of the following includes the roles and responsibilities of this officer?

  1. A) Manage and defend intellectual property, copyrights, and patents
  2. B) Determines if a person or business process can be replaced by a robot or software
  3. C) Create the optimal relationship between user and technology
  4. D) Ensure the ethical and legal use of information within an organization

 

Answer:  B

Explanation:  The chief automation officer determines if a person or business process can be replaced by a robot or software. As we continue to automate jobs a member of the core leadership team of the future will be put in charge of identifying opportunities for companies to become more competitive through automation.

Difficulty: 2 Medium

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

72) According to Fast Company magazine, chief user experience officer is a new executive level we might see created over the next decade. Which of the following includes the roles and responsibilities of this officer?

  1. A) Manage and defend intellectual property, copyrights, and patents
  2. B) Determines if a person or business process can be replaced by a robot or software
  3. C) Create the optimal relationship between user and technology
  4. D) Ensure the ethical and legal use of information within an organization

 

Answer:  C

Explanation:  Chief user experience officer will create the optimal relationship between user and technology. User experience used to be an afterthought for hardware and software designers.

Difficulty: 2 Medium

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

73) Scott Brenner is the CIO of Knight Industries. Which of the following does not describe his primary responsibilities?

  1. A) Manage and defend intellectual property, copyrights, and patents.
  2. B) Oversee all the uses of information technology.
  3. C) Ensure the strategic alignment of MIS with business goals and objectives.
  4. D) Have tremendous insight into the capabilities of MIS.

 

Answer:  A

Explanation:  The chief information officer (CIO) is responsible for overseeing all uses of information technology and ensuring the strategic alignment of MIS with business goals and objectives. CIOs must possess a solid and detailed understanding of every aspect of an organization coupled with tremendous insight into the capability of MIS.

Difficulty: 3 Hard

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

74) Which of the following is not a broad function of a CIO?

  1. A) Manager
  2. B) Follower
  3. C) Communicator
  4. D) Leader

 

Answer:  B

Explanation:  Broad functions of a CIO include manager, leader, and communicator.

Difficulty: 2 Medium

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

75) Scott Brenner is the CIO of Knight Industries. Which of the following is among his primary responsibilities?

  1. A) Advocate and communicate the MIS strategy by building and maintaining strong executive relationships
  2. B) Determine the types of information the enterprise will capture, retain, analyze, and share
  3. C) Ensure the efficiency of MIS systems throughout the organization
  4. D) Develop MIS safeguards against attacks from hackers and viruses

 

Answer:  A

Explanation:  Being a communicator is a broad function of a CIO; the CIO must advocate and communicate the MIS strategy by building and maintaining strong executive relationships.

Difficulty: 3 Hard

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

76) What is the difference between the CIO and CDO of an organization?

  1. A) The CIO is responsible for the data, regardless of the information system; the CDO is responsible for the information systems through which data is stored and processed.
  2. B) The CIO is responsible for overseeing all uses of information technology; the CDO is responsible for determining the types of information the enterprise will capture, retain, analyze, and share.
  3. C) The CIO is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of an organization’s information technology; the CDO is responsible for determining the types of information the enterprise will capture, retain, analyze, and share.
  4. D) The CIO is responsible for determining the types of information the enterprise will capture, retain, analyze, and share; the CDO is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of an organization’s information technology.

 

Answer:  B

Explanation:  The CIO is responsible for the information systems through which data is stored and processed; the CDO is responsible for the data, regardless of the information system.

Difficulty: 3 Hard

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

77) What is the difference between existing MIS workplace knowledge and the knowledge required to fulfill business goals and strategies?

  1. A) Off-site training
  2. B) MIS skills gap
  3. C) Social recruiting
  4. D) Information security

 

Answer:  B

Explanation:  This is the definition of MIS skills gap.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

78) Which of the following is a common approach to closing an MIS skills gap?

  1. A) Social recruiting
  2. B) Off-site training
  3. C) Mentoring services
  4. D) All of these

 

Answer:  D

Explanation:  Common approaches to closing an MIS skills gap include social recruiting, off-site training, mentoring services, and partnerships with universities.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

79) Which of the following is not a common approach to closing an MIS skills gap?

  1. A) Social recruiting
  2. B) Off-site training
  3. C) Competitive salary
  4. D) Mentoring services

 

Answer:  C

Explanation:  Common approaches to closing an MIS skills gap include social recruiting, off-site training, mentoring services, and partnerships with universities.

Difficulty: 2 Medium

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

80) In recruiting lingo, what are perfect MIS candidates sometimes called?

  1. A) Turquoise turtles
  2. B) Red rabbits
  3. C) Purple squirrels
  4. D) White unicorns

 

Answer:  C

Explanation:  Purple squirrels. Squirrels in the real world are not purple—recruiters use this term to imply that finding the perfect job candidate with exactly the right qualifications, education, and salary expectations can be a daunting task.

Difficulty: 2 Medium

Topic:  MIS Roles and Responsibilities

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

81) What first-ever national appointment was made by President Barack Obama?

  1. A) National chief security officer
  2. B) National chief privacy officer
  3. C) National chief technology officer
  4. D) All of the choices are correct.

 

Answer:  C

Explanation:  President Barack Obama appointed the first-ever national chief technology officer.

Difficulty: 1 Easy

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

82) Rory Matthews holds an executive position at Martin Industries. He has designed and implemented a system to collect, maintain, and share information across the many departments of Martin Industries. He’s also instilled an updating protocol requiring department heads to keep the system up-to-date. Based on this description, what position does Rory hold?

  1. A) Chief information officer (CIO)
  2. B) Chief security officer (CSO)
  3. C) Chief data officer (CDO)
  4. D) Chief knowledge officer (CKO)

 

Answer:  D

Explanation:  Based on this description, Rory is the chief knowledge officer (CKO) at Martin Industries.

Difficulty: 3 Hard

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

83) Tyler Ross holds an executive position at Morgan Enterprises. His role is the newest senior executive position at the organization. He has advised the company on privacy procedures and processes, and has initiated a training program for employees about the privacy policy, customer confidentiality, and data security. Based on this description, what position does Tyler hold at Morgan Enterprises?

  1. A) Chief information officer (CIO)
  2. B) Chief security officer (CSO)
  3. C) Chief data officer (CDO)
  4. D) Chief privacy officer (CPO)

 

Answer:  D

Explanation:  Based on this description, Tyler is the chief privacy officer (CPO) at Morgan Enterprises.

Difficulty: 3 Hard

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

84) Sara McGuire holds an executive position at Henry Commerce. She is a big-picture thinker, and makes sure the technology strategy at Henry Commerce serves its business strategy. She has a well-rounded knowledge of MIS and her primary responsibilities include the efficiency of Henry Commerce’s MIS systems. Based on this description, what position does Sara hold?

  1. A) Chief information officer (CIO).
  2. B) Chief technology officer (CTO).
  3. C) Chief data officer (CDO).
  4. D) Chief privacy officer (CPO).

 

Answer:  B

Explanation:  Based on this description, Sara is the chief technology officer (CTO) of Henry Commerce.

Difficulty: 3 Hard

Topic:  MIS Roles

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

85) Jake Cunningham holds an executive position at SP Corporation. He has an extensive understanding of networks and telecommunications. Jake is aware of the information-technology threats the company faces, and institutes security protocols and safeguards to secure the MIS systems at SP Corporation. Based on this description, what position does Jake hold?

  1. A) Chief security officer (CSO)
  2. B) Chief technology officer (CTO)
  3. C) Chief data officer (CDO)
  4. D) Chief privacy officer (CPO)

 

Answer:  A

Explanation:  Based on this description, Jake is the chief security officer (CSO) of SP Corporation.

Difficulty: 3 Hard

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

86) Phil Morris holds an executive position at The Martin Group. Phil has improved the quality of the data gathered by the organization and has also created a model to decrease the cost of managing data while increasing the value of the data gathered. Based on this description, what position does Phil hold at The Martin Group?

  1. A) Chief security officer (CSO)
  2. B) Chief technology officer (CTO)
  3. C) Chief data officer (CDO)
  4. D) Chief privacy officer (CPO)

 

Answer:  C

Explanation:  Based on this description, Phil is the chief data officer (CDO) of The Martin Group.

Difficulty: 3 Hard

Topic:  MIS Roles and Responsibilities

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  automatic

 

 

 

87) CSFs and KPIs are two core metrics used to evaluate results and measure the progress of a project for a business. Which of the below represents the acronyms for CSF and KPI?

  1. A) Continual success factors and key performance indicators
  2. B) Critical success factors and key project ideas
  3. C) Customer success findings and key project ideas
  4. D) Critical success factors and key performance indicators

 

Answer:  D

Explanation:  CSFs and KPIs are terms used when evaluating metrics or measuring a company’s success. These terms stand for critical success factors (CSFs) and key performance indicators (KPIs).

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

88) What are measurements that evaluate results to determine whether a project is meeting its goals?

  1. A) Models
  2. B) Metrics
  3. C) Benchmarks
  4. D) Genetic algorithms

 

Answer:  B

Explanation:  Metrics are measurements that evaluate results to determine whether a project is meeting its goals.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

89) What are the crucial steps companies perform to achieve their goals and objectives and implement their strategies?

  1. A) Critical success factors
  2. B) Crucial success factors
  3. C) Key performance indicators
  4. D) Key performance factors

 

Answer:  A

Explanation:  Critical success factors are the crucial steps companies perform to achieve their goals and objectives and implement their strategies.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

90) Which of the below is an example of a critical success factor?

  1. A) Increase in customer satisfaction
  2. B) Increase in number of new customers
  3. C) Increase in number of new products
  4. D) Decrease in percentage of employee turnover

 

Answer:  A

Explanation:  CSFs include (1) create high-quality products, (2) retain competitive advantages, (3) reduce product costs, (4) increase customer satisfaction, and (5) hire and retain the best business professionals.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

91) Which of the below statements is accurate?

  1. A) Key performance indicators can have no more than four critical success factors.
  2. B) Critical success factors can have no more than four key performance indicators.
  3. C) Key performance indicators can have several critical success factors.
  4. D) Critical success factors can have several key performance indicators.

 

Answer:  D

Explanation:  One CSF can have several KPIs.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

92) Key performance indicators are the metrics a company uses to evaluate progress toward critical success factors. Which of the following represents a key performance indicator?

  1. A) High-quality products
  2. B) Reduction in product costs
  3. C) Percentage of help desk calls answered in the first minute
  4. D) Hiring of the best business professionals

 

Answer:  C

Explanation:  Examples of KPIs are (1) turnover rates of employees, (2) percentage of help desk calls answered in the first minute, (3) number of product returns, (4) number of new customers, and (5) average customer spending.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

93) CSFs and KPIs are the two core metrics used within a business to track progress or success. What is the relationship between CSFs and KPIs?

  1. A) CSFs are business strategy elements whereas KPIs measure the progress of the CSFs.
  2. B) CSFs build the business environment whereas KPIs explain how to build the CSFs.
  3. C) KPIs are used first whereas CSFs are applied after.
  4. D) KPIs promote employees on their performance whereas CSFs demote employees based on their performance level.

 

Answer:  A

Explanation:  The relationship between CSFs and KPIs is critical for a business. Critical success factors (CSFs) are elements crucial for a business strategy’s success, where key performance indicators (KPIs) measure the progress of the CSFs.

Difficulty: 2 Medium

Topic:  Metrics: Measuring Success

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

94) Market share measures a firm’s external performance relative to that of its competitors. Which of the following represents how a firm measures market share?

  1. A) Multiplying the firm’s sales by the industries total sales
  2. B) Dividing the firm’s sales by the total market sales for the entire industry
  3. C) Subtracting your competitors’ sales from your total sales
  4. D) Subtracting the industry’s total sales from the firm’s total sales

 

Answer:  B

Explanation:  To calculate market share you divide the firm’s sales by the total market sales for the entire industry.

Difficulty: 2 Medium

Topic:  Metrics: Measuring Success

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

95) Chelsea Lee runs the sales division for a local auto insurance firm. One of her key duties is to calculate her company’s market share. When evaluating the prior year’s numbers, she found that her firm achieved total sales of $3 million and the entire industry had $30 million in sales. What is Chelsea Lee’s current market share?

  1. A) 1%
  2. B) 10%
  3. C) 18%
  4. D) 20%

 

Answer:  B

Explanation:  Market share is the proportion of the market that a firm captures. It is calculated by dividing the firm’s sales by the total market sales for the entire industry. Three million divided by 30 million is 10 percent.

Difficulty: 2 Medium

Topic:  Metrics: Measuring Success

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

96) Chelsea Lee runs the sales division for a local auto insurance firm. One of her key duties is to ensure the company has 10 percent market share by the end of the year. When evaluating the current sales numbers, she determines that her sales division has total sales of $3 million and the entire industry has total sales of $50 million. What additional sales must Chelsea Lee’s division meet to ensure they have 10 percent of the market by the end of the year?

  1. A) $1 million
  2. B) $2 million
  3. C) $5 million
  4. D) $10 million

 

Answer:  B

Explanation:  Market share is the proportion of the market that a firm captures. It is calculated by dividing the firm’s sales by the total market sales for the entire industry. Ten percent of $50 million is $5 million. Since Chelsea Lee already has $3 million, she needs an additional $2 million in sales.

Difficulty: 3 Hard

Topic:  Metrics: Measuring Success

Bloom’s:  Analyze

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

97) What type of measurement is using market share as a KPI?

  1. A) Fuzzy logic measurement
  2. B) External measurement
  3. C) Neural network measurement
  4. D) Internal measurement

 

Answer:  B

Explanation:  A common external KPI is market share.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

98) Which of the below represents an internal KPI that indicates the earning power of a project?

  1. A) Market share
  2. B) Return on intelligent
  3. C) Sensitivity analysis
  4. D) Return on investment

 

Answer:  D

Explanation:  An internal KPI that indicates the earning power of a project is return on investment, or ROI.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

99) Neil Andrews is the marketing manager for the National Basketball Association. Neil analyzes and tracks his marketing campaigns to determine the best success rate per project for increasing ticket sales. Neil uses an internal KPI to track his marketing campaign success. Which of the following would be an internal KPI Neil would use to track his marketing campaigns?

  1. A) Marketing campaign ROI
  2. B) Marketing campaign percentage of fans purchasing Sports Illustrated magazine
  3. C) Marketing campaign advertiser revenue sales
  4. D) Marketing campaign market share

 

Answer:  A

Explanation:  Neil would use ROI as an internal KPI.

Difficulty: 3 Hard

Topic:  Metrics: Measuring Success

Bloom’s:  Analyze

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

100) What could a manager use to measure the success of an MIS project?

  1. A) Effectiveness MIS metrics, efficiency MIS metrics
  2. B) Effectiveness MIS metrics, expert MIS metrics
  3. C) Expert MIS metrics, executive MIS metrics
  4. D) All of these

 

Answer:  A

Explanation:  MIS projects can be difficult to measure, so therefore, managers utilize the higher-level metrics such as efficiency and effectiveness metrics.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

101) What type of metrics measure throughput, transaction speed, and system availability?

  1. A) Efficiency MIS metrics
  2. B) Effectiveness MIS metrics
  3. C) ROI
  4. D) Benchmarks

 

Answer:  A

Explanation:  Efficiency MIS metrics measure throughput, speed, and availability.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

102) What types of metrics measure customer satisfaction?

  1. A) Efficiency MIS metrics
  2. B) Effectiveness MIS metrics
  3. C) Both efficiency and effectiveness MIS metrics
  4. D) Both ROI and market share

 

Answer:  B

Explanation:  Effectiveness MIS metrics measure customer satisfaction.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

103) According to Peter Drucker, what are managers who do things right addressing?

  1. A) Efficiency
  2. B) Effectiveness
  3. C) Both efficiency and effectiveness
  4. D) Customer satisfaction only

 

Answer:  A

Explanation:  “Doing things right” addresses efficiency.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

104) According to Peter Drucker, what are managers who do the right things addressing?

  1. A) Efficiency
  2. B) Effectiveness
  3. C) Both efficiency and effectiveness
  4. D) Customer satisfaction only

 

Answer:  B

Explanation:  “Doing the right things” addresses effectiveness.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

105) Which of the following is a type of effectiveness MIS metric?

  1. A) Transaction speed
  2. B) System availability
  3. C) Usability
  4. D) Throughput

 

Answer:  C

Explanation:  Usability is an effectiveness MIS metric.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

106) Which term is used to describe the ease with which people perform transactions and/or find information?

  1. A) Usability
  2. B) Customer satisfaction
  3. C) Financial
  4. D) Conversion rates

 

Answer:  A

Explanation:  This is the definition of usability.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

107) What is measured by such benchmarks as satisfaction surveys, percentage of existing customers retained, and increases in revenue dollars per customer?

  1. A) Usability
  2. B) Customer satisfaction
  3. C) Financial
  4. D) Conversion rates

 

Answer:  B

Explanation:  This is the definition of customer satisfaction.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

108) What would a company like eBay or Amazon be constantly benchmarking?

  1. A) MIS efficiency
  2. B) MIS effectiveness
  3. C) MIS efficiency and MIS effectiveness
  4. D) Usability metrics only

 

Answer:  C

Explanation:  eBay and Amazon depend on their MIS systems for business and constantly monitor and measure both efficiency and effectiveness MIS metrics to ensure success.

Difficulty: 2 Medium

Topic:  Metrics: Measuring Success

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

109) When considering the graph depicting the interrelationships between efficiency and effectiveness, where does an organization ideally want to operate?

  1. A) Upper right-hand corner
  2. B) Lower right-hand corner
  3. C) Upper left-hand corner
  4. D) Lower left-hand corner

 

Answer:  A

Explanation:  The upper right-hand corner is the ideal place for an organization to operate.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

110) Which of the following would efficiency MIS metrics measure?

  1. A) Response time
  2. B) System availability
  3. C) Transaction speed
  4. D) All of these

 

Answer:  D

Explanation:  Common types of Efficiency metrics are (1) throughput, (2) transaction speed, (3) system availability, (4) information accuracy, and (5) response time.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

111) Which of the following are the four common types of effectiveness MIS metrics?

  1. A) Unstructured decisions, customer satisfaction, conversion rates, financial
  2. B) Usability, customer service, conversion rates, fiscal year revenue
  3. C) Usability, customer satisfaction, conversion rates, financial
  4. D) Usability, customer satisfaction, conversion rates, affordability

 

Answer:  C

Explanation:  When analyzing the Efficiency and Effectiveness Metrics chart, the four examples of common types of Effectiveness metrics are (1) usability, (2) customer satisfaction, (3) conversion rates, and (4) financial.

Difficulty: 2 Medium

Topic:  Metrics: Measuring Success

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

112) Cory Randle is an MIS manager for an international consulting firm. Cory travels to different European countries where he implements news response tracking systems. Some of the metrics he uses to track the performance of his system include tracking the response time it takes to respond to Twitter posts mentioning the news station, as well as the speed and accuracy of content posted on numerous websites and social media sites. What type of metrics is Cory using to measure his system?

  1. A) Customer satisfaction metrics
  2. B) Efficiency metrics
  3. C) Effectiveness metrics
  4. D) Benchmarking metrics

 

Answer:  B

Explanation:  Efficiency metrics include (1) throughput, (2) transaction speed, (3) system availability, (4) information accuracy, and (5) response time.

Difficulty: 3 Hard

Topic:  Metrics: Measuring Success

Bloom’s:  Analyze

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

113) Efficiency MIS metrics focus on the extent to which a firm is using its resources in an optimal way, while effectiveness MIS metrics focus on ________.

  1. A) Understanding how successful a firm is at achieving its goals and objectives
  2. B) Analyzing if a firm is doing the right things
  3. C) Setting the right goals and ensuring they are accomplished
  4. D) All of these

 

Answer:  D

Explanation:  Efficiency MIS metrics focus on the extent to which a firm is using its resources in an optimal way, doing things right, and getting the most from each resource. Effectiveness MIS metrics focus on how well a firm is achieving its goals and objectives, doing the right things, setting the right goals and objectives and ensuring they are accomplished.

Difficulty: 2 Medium

Topic:  Metrics: Measuring Success

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

114) Which of the following describes the efficiency MIS metric of throughput?

  1. A) The number of hours a system is available for users
  2. B) The time it takes to respond to user interactions such as a mouse click
  3. C) The amount of information that can travel through a system at any point in time
  4. D) The ease with which people perform transactions and/or find information

 

Answer:  C

Explanation:  Within the efficiency metrics, the type throughput is the amount of information that can travel through a system at any point in time.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

115) Which of the following tracks the number of customers an organization touches for the first time and persuades to purchase its products or services?

  1. A) Customer satisfaction
  2. B) Usability
  3. C) Conversion rates
  4. D) Financial

 

Answer:  C

Explanation:  The effectiveness metric that tracks the number of customers an organization touches for the first time and persuades to purchase its products or services is conversion rates.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

116) What does usability effectiveness MIS metric measure?

  1. A) The ease with which people perform transactions and find information
  2. B) The number of customers an organization “touches” for the first time and persuades to purchase its products or services
  3. C) The amount of time a system takes to perform a transaction
  4. D) The number of hours a system is available for users

 

Answer:  A

Explanation:  The usability effectiveness metric measures the ease with which people perform transactions and find information.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

117) A common mistake that many managers tend to make is focusing on only one type of metric because they are easier to measure. Which type of metric do they focus on?

  1. A) Effectiveness MIS metric
  2. B) Efficiency MIS metric
  3. C) Endurance MIS metric
  4. D) Product sales metric

 

Answer:  B

Explanation:  A common mistake that many managers tend to make is focusing on efficiency MIS metric because they are easier to measure.

Difficulty: 2 Medium

Topic:  Metrics: Measuring Success

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

118) When analyzing the interrelationships between efficiency and effectiveness, where would a company ideally want to operate?

  1. A) With high efficiency
  2. B) The upper right-hand corner of the interrelationship graph
  3. C) With high effectiveness
  4. D) All of these

 

Answer:  D

Explanation:  When analyzing the interrelationships between efficiency and effectiveness, a company ideally wants to operate in the upper right-hand corner of the interrelationship graph where they see significant increases in efficiency and effectiveness metrics.

Difficulty: 2 Medium

Topic:  Metrics: Measuring Success

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

119) What is the process of continuously measuring system results, comparing those results to optimal system performance, and identifying steps and procedures to improve system performance?

  1. A) Benchmarking
  2. B) Bottlenecking
  3. C) Consolidation
  4. D) Cycle time

 

Answer:  A

Explanation:  The process of continuously measuring system results, comparing those results to optimal system performance, and identifying steps and procedures to improve system performance is benchmarking.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

120) Which of the following is not a role of a benchmark?

  1. A) Benchmarks help assess how an MIS project performs over time
  2. B) When measured against MIS projects, benchmarks can provide feedback so managers can control the system
  3. C) Benchmarks help to establish baseline values the system seeks to attain
  4. D) Benchmarks perform all of these

 

Answer:  D

Explanation:  The role of benchmarks within a company includes (1) helping to assess how an MIS project performs over time, (2) when measured against MIS projects, providing feedback so managers can control the system, and (3) establishing baseline values the system seeks to attain.

Difficulty: 2 Medium

Topic:  Metrics: Measuring Success

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

121) As a manager for your company some of your responsibilities include measuring metrics and overseeing company strategies. You observe some critical success factors and see large increases in productivity. What would you suspect would be the primary reason for the large increases in productivity?

  1. A) Decreases in effectiveness
  2. B) Increases in effectiveness
  3. C) Increases in executive roles
  4. D) Decreases in efficiency

 

Answer:  B

Explanation:  Large increases in productivity typically result from increases in effectiveness, which focus on critical success factors.

Difficulty: 3 Hard

Topic:  Metrics: Measuring Success

Bloom’s:  Analyze

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

122) What are the most successful solutions or problem-solving methods that have been developed by a specific organization or industry?

  1. A) ROI
  2. B) Metrics
  3. C) Best practices
  4. D) KPI

 

Answer:  C

Explanation:  Best practices are the most successful solutions or problem-solving methods that have been developed by a specific organization or industry.

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Analyze

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  automatic

 

 

 

123) What do most companies measure to determine the success of their websites?

  1. A) Throughput
  2. B) Speed
  3. C) Traffic
  4. D) Availability

 

Answer:  C

Explanation:  Most companies measure the traffic on a website as the primary determinant of the website’s success.

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

124) What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?

  1. A) Click-through
  2. B) Cookie
  3. C) Banner ad
  4. D) Interactivity

 

Answer:  A

Explanation:  This is the definition of a click-through.

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

 

 

125) Which of the following is a type of metric based on website data?

  1. A) Number of visits to a website
  2. B) Number of abandoned registrations
  3. C) Number of abandoned shopping carts
  4. D) All of these

 

Answer:  D

Explanation:  All of these are website data metrics.

Difficulty: 2 Medium

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

126) Which type of metric measures when a visitor reaches a website and their computer sends a request to the site’s computer server to begin displaying pages?

  1. A) Visitor metric
  2. B) Exposure metric
  3. C) Visit metric
  4. D) Hit metric

 

Answer:  D

Explanation:  A hit metric is defined in the website metrics figure.

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

 

 

127) Which of the following is not a typical CRM metric?

  1. A) Sales metrics
  2. B) Service metrics
  3. C) Marketing metrics
  4. D) Inventory metrics

 

Answer:  D

Explanation:  CRM metrics measure sales, services, and marketing metrics.

Difficulty: 2 Medium

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

128) Which of the following is a type of SCM metric?

  1. A) Customer order promised cycle time
  2. B) Customer order actual cycle time
  3. C) Inventory replenishment cycle time
  4. D) All of these

 

Answer:  D

Explanation:  All of these are SCM metrics.

Difficulty: 2 Medium

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

 

 

129) What type of metrics includes number of prospective customers, number of new customers, and number of retained customers?

  1. A) CRM metrics
  2. B) SCM metrics
  3. C) BPR metrics
  4. D) ERP metrics

 

Answer:  A

Explanation:  CRM metrics or sales metrics include number of prospective customers, number of new customers, and number of retained customers.

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

130) What type of metrics includes number of marketing campaigns, new customer retention rates, and number of feedbacks by marketing campaign?

  1. A) CRM metrics
  2. B) SCM metrics
  3. C) BPR metrics
  4. D) ERP metrics

 

Answer:  A

Explanation:  CRM metrics or marketing metrics include the number of marketing campaigns, new customer retention rates, and number of feedbacks by marketing campaign.

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

 

 

131) What type of metrics includes back orders, customer order promised cycle time, and customer order actual cycle time?

  1. A) CRM metrics
  2. B) SCM metrics
  3. C) BPR metrics
  4. D) ERP metrics

 

Answer:  B

Explanation:  SCM metrics include number back order, customer order promised cycle time, and customer order actual cycle time.

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

132) What is a management system, in addition to a measurement system, that enables organizations to clarify their vision and strategy and translate them into action?

  1. A) The balanced cycle time
  2. B) Porter’s five forces
  3. C) Porter’s three generic strategies
  4. D) The balanced scorecard

 

Answer:  D

Explanation:  This is the definition of the balanced scorecard.

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

 

 

133) The balanced scorecard views the organization from four perspectives, and users should develop metrics, collect data, and analyze their business relative to each of these perspectives. Which of the following is not one of the four perspectives in the balanced scorecard?

  1. A) The leading perspective
  2. B) The internal business process perspective
  3. C) The customer perspective
  4. D) The financial perspective

 

Answer:  A

Explanation:  The learning and growth perspective is missing, and the leading perspective is not valid.

Difficulty: 2 Medium

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

134) There is a rule for how many metrics, out of the hundreds of possible CRM metrics, should be tracked and analyzed at any given management level. What is the rule?

  1. A) Best practice is to track and analyze no more than two (plus or minus two) metrics.
  2. B) Best practice is to track and analyze no more than five (plus or minus two) metrics.
  3. C) Best practice is to track and analyze no more than seven (plus or minus two) metrics.
  4. D) None of these, as it depends on the type of industry.

 

Answer:  C

Explanation:  Best practice is to track and analyze no more than seven (plus or minus two) metrics.

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

 

 

135) What do most companies measure to determine the success of their websites?

  1. A) Throughput
  2. B) Speed
  3. C) Traffic
  4. D) Availability

 

Answer:  C

Explanation:  Most companies measure the traffic on a website as the primary determinant of the website’s success, despite that traffic is not necessarily an indication of large sales.

Difficulty: 1 Easy

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  automatic

 

136) Define the 6 primary MIS-related strategic positions in an organization along with their associated responsibilities.

 

Answer:  The chief information officer (CIO) is responsible for (1) overseeing all uses of information technology and (2) ensuring the strategic alignment of MIS with business goals and objectives. The chief data officer (CDO) is responsible for determining the types of information the enterprise will capture, retain, analyze, and share. The chief technology officer (CTO) is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of an organization’s information technology. The chief security officer (CSO) is responsible for ensuring the security of the MIS systems and developing strategies and MIS safeguards against attacks from hackers and viruses. The chief privacy officer (CPO) is responsible for ensuring the ethical and legal use of information within an organization. The chief knowledge officer (CKO) is responsible for collecting, maintaining, and distributing the organization’s knowledge.

Difficulty: 3 Hard

Topic:  The Challenge and MIS Solution

Bloom’s:  Analyze

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  manual

 

 

 

137) List and describe the four common IT-related strategic positions.

 

Answer:  The chief information officer (CIO) oversees all uses of IT and ensures the strategic alignment of IT with business goals and objectives. The chief technology officer (CTO) is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of IT. The chief security officer (CSO) is responsible for ensuring the security of IT systems. The chief privacy officer (CPO) is responsible for ensuring the ethical and legal use of information.

Difficulty: 3 Hard

Topic:  MIS Roles and Responsibilities

Bloom’s:  Analyze; Apply

Accessibility:  Keyboard Navigation

Learning Outcome:  04-01 Define the primary MIS roles along with their associated responsibilities.

Gradable:  manual

 

138) Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

 

Answer:  Metrics are measurements that evaluate results to determine whether a project is meeting its goals. Two core metrics are critical success factors and key performance indicators. CSFs are the crucial steps companies perform to achieve their goals and objectives and implement their strategies and include creating high-quality products, retaining competitive advantages, and reducing product costs. KPIs are the quantifiable metrics a company uses to evaluate progress toward critical success factors. KPIs are far more specific than CSFs; examples include turnover rates of employees, percentage of help-desk calls answered in the first minute, and number of products returned. It is important to understand the relationship between critical success factors and key performance indicators. CSFs are elements crucial for a business strategy’s success. KPIs measure the progress of CSFs with quantifiable measurements, and one CSF can have several KPIs. Of course, both categories will vary by company and industry. Imagine improved graduation rates as a CSF for a college.

Difficulty: 3 Hard

Topic:  Metrics: Measuring Success

Bloom’s:  Analyze; Apply

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  manual

 

 

 

139) Define the relationship between benchmarks and benchmarking.

 

Answer:  Benchmarks are baseline values the system seeks to attain. Benchmarking is a process of continuously measuring system results, comparing those results to optimal system performance (benchmark values), and identifying steps and procedures to improve system performance. Benchmarking uses benchmarks.

Difficulty: 1 Easy

Topic:  Metrics: Measuring Success

Bloom’s:  Analyze; Apply

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  manual

 

140) Explain the interrelationships of efficiency and effectiveness IT metrics.

 

Answer:  Efficiency IT metrics focus on technology and include (1) throughput, which is the amount of information that can travel through a system at any point in time; (2) speed, which is the amount of time to perform a transaction; (3) availability, which is the number of hours a system is available; (4) accuracy, which is the extent to which a system generates correct results; (5) web traffic, which includes number of page views, number of unique visitors, and time spent on a web page; and (6) feedback, which is the time to respond to user interactions. Effectiveness IT metrics focus on an organization’s goals, strategies, and objectives, including (1) usability, which is the ease with which people perform transactions and/or find information; (2) customer satisfaction, such as the percentage of existing customers retained; (3) conversion rates, which are the numbers of customers an organization “touches” for the first time and convinces to purchase products or services; and (4) financial metrics, such as return on investment, cost-benefit analysis, etc. Ideally, an organization wants to operate with significant increases in both efficiency and effectiveness.

Difficulty: 3 Hard

Topic:  Metrics: Measuring Success

Bloom’s:  Analyze; Apply

Accessibility:  Keyboard Navigation

Learning Outcome:  04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

Gradable:  manual

 

 

 

141) Describe how an organization should determine the efficiency and effectiveness of its website.

 

Answer:  Organizations typically measure the amount of web traffic as the primary determinant of the success of the website. This view is limited. The organization must analyze its web traffic to determine such things as revenue generated by web traffic, number of new customers acquired by web traffic, reduction in customer service calls, etc.

Difficulty: 2 Medium

Topic:  Metrics: Measuring Success

Bloom’s:  Analyze; Apply

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  manual

 

142) Describe and identify visitor, exposure, visit, and hit website metrics.

 

Answer:  Visitor metrics track the actual visitors to the website and include unidentified visitors, unique visitors, session visitors, tracked visitors, and identified visitors. Exposure metrics track the number of times a particular web page has been viewed by visitors in a given time period and include page exposure and site exposures. Visit metrics track each website visit, including stickiness, raw visit depth, and visit depth. Hit metrics track when a visitor reaches a website.

Difficulty: 3 Hard

Topic:  Metrics Measuring Strategic Initiatives

Bloom’s:  Analyze; Apply

Accessibility:  Keyboard Navigation

Learning Outcome:  04-03 Explain why a business would use metrics to measure the success of strategic initiatives.

Gradable:  manual

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