Business Driven Technology Paige Baltzan 8e - Test Bank Instant Download - Complete Test Bank With Answers Sample Questions Are Posted Below Business Driven Technology, 8e (Baltzan) Chapter 4 Measuring the Success of Strategic Initiatives 1) The chief technology officer (CTO) is responsible for ensuring the security of business systems and …
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Sample Questions Are Posted Below
Business Driven Technology, 8e (Baltzan)
Chapter 4 Measuring the Success of Strategic Initiatives
1) The chief technology officer (CTO) is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks from hackers and viruses.
Answer: FALSE
Explanation: The chief technology officer is responsible for ensuring the speed, accuracy, availability, and reliability for MIS.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
2) The chief security officer (CSO) is responsible for ensuring the security of MIS systems and developing strategies and safeguards against attacks from hackers and viruses.
Answer: TRUE
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
3) The chief data officer (CDO) is responsible for ensuring the speed, accuracy, availability, and reliability for MIS.
Answer: FALSE
Explanation: The chief technology officer (CTO) is responsible for ensuring the speed, accuracy, availability, and reliability for MIS.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
4) The chief privacy officer (CPO) is responsible for ensuring the ethical and legal use of information within a company.
Answer: TRUE
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
5) The chief data officer (CDO) is responsible for overseeing all uses of MIS and ensuring that MIS strategically aligns with business goals and objectives.
Answer: FALSE
Explanation: The chief information officer (CIO) is responsible for overseeing all uses of information technology and ensuring that MIS strategically aligns with business goals and objectives.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
6) The chief knowledge officer (CKO) is responsible for collecting, maintaining, and distributing the organization’s knowledge.
Answer: TRUE
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
7) Most organizations maintain positions such as chief executive officer (CEO), chief financial officer (CFO), and chief operations officer (COO) at the strategic level.
Answer: TRUE
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
8) The chief knowledge officer (CKO) is responsible for overseeing all uses of information technology and ensuring that MIS strategically aligns with business goals and objectives.
Answer: FALSE
Explanation: The chief information officer (CIO) is responsible for overseeing all uses of MIS and ensuring that MIS strategically aligns with business goals and objectives.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
9) The chief data officer (CDO) is responsible for determining the types of information the enterprise will capture, retain, analyze, and share.
Answer: TRUE
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
10) The chief data office (CDO) is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of an organization’s information technology.
Answer: FALSE
Explanation: The chief technology officer (CTO) is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of an organization’s information technology.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
11) The chief technology officer (CTO) is responsible for ensuring the security of MIS systems and developing strategies and MIS safeguards against attacks from hackers and viruses.
Answer: FALSE
Explanation: The chief security officer (CSO) is responsible for ensuring the security of MIS systems and developing strategies and MIS safeguards against attacks from hackers and viruses.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
12) The chief privacy officer (CPO) is responsible for ensuring the ethical and legal use of information within an organization.
Answer: TRUE
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
13) The chief intellectual property officer (CIPO) is responsible for collecting, maintaining, and distributing the organization’s knowledge.
Answer: FALSE
Difficulty: 2 Medium
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
14) The chief security officer (CSO) is responsible for ensuring the security of MIS systems and developing strategies and MIS safeguards against attacks from hackers and viruses.
Answer: TRUE
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
15) According to Fast Company magazine, a few executive levels you might see created over the next decade include chief intellectual property officer, chief automation officer, and chief user experience officer.
Answer: TRUE
Difficulty: 2 Medium
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
16) The difference between existing MIS workplace knowledge and the knowledge required to fulfill the business goals and strategies is called an MIS skill set.
Answer: FALSE
Explanation: The difference between existing MIS workplace knowledge and the knowledge required to fulfill the business goals and strategies is called an MIS skills gap.
Difficulty: 2 Medium
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
17) Most CTOs do not possess a well-rounded knowledge of all aspects of MIS, like hardware, software, and telecommunications.
Answer: FALSE
Explanation: Most CTOs possess a well-rounded knowledge of all aspects of MIS, including hardware, software, and telecommunications.
Difficulty: 2 Medium
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
18) Many CPOs are lawyers by training, enabling them to understand the often complex legal issues surrounding the use of information.
Answer: TRUE
Difficulty: 2 Medium
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
19) Common approaches to closing an MIS skills gap include social recruiting, off-site training, mentoring services, and competitive salaries.
Answer: FALSE
Explanation: Common approaches to closing an MIS skills gap include social recruiting, off-site training, mentoring services, and partnerships with universities.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
20) MIS skills gap is the difference between existing MIS workplace knowledge and the knowledge required to fulfill the business goals and strategies.
Answer: TRUE
Explanation: This is the definition of MIS skills gap.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
21) Closing the MIS skills gap by aligning the current workforce with potential future business needs is a simple proposition.
Answer: FALSE
Explanation: Closing the MIS skills gap by aligning the current workforce with potential future business needs is a complicated proposition.
Difficulty: 2 Medium
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
22) In many instances, an MIS job will remain unfilled for an extended period of time when an employer needs to hire someone who has a very specific set of skills. In recruiting lingo, such candidates are referred to as purple turtles.
Answer: FALSE
Explanation: In recruiting lingo, such candidates are referred to as purple squirrels.
Difficulty: 2 Medium
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
23) Benchmarks are baseline values the system seeks to attain.
Answer: TRUE
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
24) Effectiveness MIS metrics include throughput, transaction speed, and system availability.
Answer: FALSE
Explanation: Efficiency MIS metrics include throughput, speed, and availability.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
25) Measuring the amount of website traffic is the best way to determine an organization’s success.
Answer: FALSE
Explanation: A large amount of website traffic does not indicate large revenues or website success.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
26) A project is a temporary activity a company undertakes to create a unique product, service, or result.
Answer: TRUE
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
27) Metrics are temporary activities a company undertakes to create a unique product, service, or result.
Answer: FALSE
Explanation: A project is a temporary activity a company undertakes to create a unique product, service, or result.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
28) Metrics are measurements that evaluate results to determine whether a project is meeting its goals.
Answer: TRUE
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
29) Efficiency MIS metrics include throughput, speed, and availability.
Answer: TRUE
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
30) Effectiveness MIS metrics measure the impact MIS has on business processes and activities, including customer satisfaction and customer conversion rates.
Answer: TRUE
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
31) Efficiency MIS metrics measure the impact MIS has on business processes and activities, including customer satisfaction and customer conversion rates.
Answer: FALSE
Explanation: Effectiveness MIS metrics measure the impact MIS has on business processes and activities, including customer satisfaction and customer conversion rates.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
32) Best practices are the most successful solutions or problem-solving methods that have been developed by a specific organization or industry.
Answer: TRUE
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
33) Return on investment indicates the earning power of a project.
Answer: TRUE
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
34) The construction of a new city subway station and the processing of monthly payroll are both considered types of projects as defined in your text.
Answer: FALSE
Explanation: A project is considered a temporary activity a company undertakes to create a unique product, service, or result. The subway station construction is a project; however, payroll processing is not a project and does not create a unique product, service, or result.
Difficulty: 3 Hard
Topic: Metrics: Measuring Success
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
35) Key performance indicators can focus on external and internal measurements.
Answer: TRUE
Explanation: Key performance indicators (KPI’s) can focus on external and internal measurements.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
36) The proportion of the market that a firm captures is called market share.
Answer: TRUE
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
37) Measuring the amount of website traffic is the best way to determine a website’s success.
Answer: FALSE
Explanation: A large amount of website traffic does not indicate large revenues or website success.
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
38) What do most companies measure to determine the success of their websites?
Answer: C
Explanation: Most companies measure the traffic on a website as the primary determinant of the website’s success.
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Knowledge
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
39) Internal rate of return is the rate at which the net present value of an investment equals zero.
Answer: TRUE
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
40) Abandoned shopping carts, click-through, and page exposures are a few types of website metrics.
Answer: TRUE
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
41) Back order, customer order promised cycle time, and inventory turns are a few types of supply chain management metrics.
Answer: TRUE
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
42) The balanced scorecard is a management system that enables organizations to clarify their visions and strategy and translate them into action.
Answer: TRUE
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
43) CRM metrics include sales metrics, service metrics, and marketing metrics.
Answer: TRUE
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
44) The balanced scorecard views the organization from seven perspectives.
Answer: FALSE
Explanation: The balanced scorecard views the organization from four perspectives.
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
45) A company cannot manage what it cannot measure.
Answer: TRUE
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
46) Who is responsible for collecting, maintaining, and distributing company knowledge?
Answer: A
Explanation: The CKO is responsible for collecting, maintaining, and distributing company knowledge.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
47) Who is responsible for ensuring the ethical and legal use of information within a company?
Answer: B
Explanation: The CPO is responsible for ensuring the ethical and legal use of information within a company.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
48) Who is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of the management information systems?
Answer: C
Explanation: The CTO is responsible for ensuring the speed, accuracy, availability, and reliability of the management information systems.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
49) Who is responsible for overseeing all uses of information technology and ensuring that MIS strategically aligns with business goals and objectives?
Answer: D
Explanation: The CIO is responsible for overseeing all uses of information technology and ensuring that MIS strategically aligns with business goals and objectives.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
50) Who is responsible for ensuring the security of MIS systems and developing strategies and safeguards against attacks by hackers and viruses?
Answer: B
Explanation: The CSO is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
51) Jerry Berg works for Smith Electric as a corporate lawyer and part of his duties are to ensure the ethical and legal use of information within the company. Which of the following represents Jerry’s role at Smith Electric?
Answer: B
Explanation: The CPO is responsible for ensuring the ethical and legal use of information within a company.
Difficulty: 2 Medium
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
52) Elaine Harris is an executive at Walmart where she is responsible for collecting, maintaining, and distributing knowledge for the company. What is Elaine’s role at Walmart?
Answer: A
Explanation: The chief knowledge officer (CKO) is responsible for collecting, maintaining, and distributing company knowledge.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
53) What is the primary responsibility of the CTO?
Answer: C
Explanation: The chief technology officer is responsible for ensuring the speed, accuracy, availability, and reliability of the MIS.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
54) Jason Cohen is an executive for Conner Web Designs, where his primary role is to ensure the security of business systems and develop strategies to protect the company from online viruses and hackers. What is Jason’s role within the company?
Answer: B
Explanation: The chief security officer is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses.
Difficulty: 2 Medium
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
55) Which role within a company is responsible for overseeing all uses of information technology and ensuring that MIS strategic aligns with business goals and objectives?
Answer: C
Explanation: The chief information officer (CIO) is responsible for overseeing all uses of MIS and ensuring that MIS strategic aligns with business goals and objectives.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
56) Recently, 150 of the Fortune 500 companies added this position to their list of senior executives.
Answer: C
Explanation: Recently, 150 of the Fortune 500 companies added the CPO position to their list of senior executives.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
57) Who is responsible for ensuring the speed, accuracy, availability, and reliability of the organization’s information technology?
Answer: A
Explanation: The CTO is responsible for ensuring the speed, accuracy, availability, and reliability of the MIS.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
58) Who is responsible for ensuring the ethical and legal use of information within a company?
Answer: C
Explanation: The CPO is responsible for ensuring the ethical and legal use of information within a company.
Difficulty: 1 Easy
Topic: MIS Roles
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
59) Who is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses?
Answer: B
Explanation: The CSO is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses.
Difficulty: 1 Easy
Topic: MIS Roles
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
60) Who is responsible for collecting, maintaining, and distributing company knowledge?
Answer: D
Explanation: The CKO is responsible for collecting, maintaining, and distributing company knowledge.
Difficulty: 1 Easy
Topic: MIS Roles
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
61) Who is responsible for 1) overseeing all uses of MIS and 2) ensuring that MIS strategically aligns with business goals and objectives?
Answer: A
Explanation: The CIO is responsible for 1) overseeing all uses of MIS and 2) ensuring that MIS strategically aligns with business goals and objectives.
Difficulty: 1 Easy
Topic: MIS Roles
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
62) Who is responsible for determining the types of information the enterprise will capture, retain, analyze, and share?
Answer: C
Explanation: The CDO is responsible for determining the types of information the enterprise will capture, retain, analyze, and share.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
63) Which of the following includes the roles and responsibilities of the CTO?
Answer: A
Explanation: The CTO is responsible for ensuring the speed, accuracy, availability, and reliability of the MIS.
Difficulty: 2 Medium
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
64) Which of the following includes the roles and responsibilities of the CIO?
Answer: D
Explanation: The CIO is responsible for overseeing all uses of MIS and ensuring that MIS strategically aligns with business goals and objectives.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
65) Which of the following includes the roles and responsibilities of the CPO?
Answer: B
Explanation: The CPO is responsible for ensuring the ethical and legal use of information within a company.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
66) Which of the following includes the roles and responsibilities of the CSO?
Answer: C
Explanation: The CSO is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
67) Which of the following includes the roles and responsibilities of the CDO?
Answer: A
Explanation: The CDO is responsible for determining the types of information the enterprise will capture, retain, analyze, and share.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
68) Which of the following includes the roles and responsibilities of the CKO?
Answer: B
Explanation: The CKO is responsible for collecting, maintaining, and distributing company knowledge.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
69) According to Fast Company magazine, which of the following executive levels might we see created over the next decade?
Answer: D
Explanation: According to Fast Company magazine, chief intellectual property officer, chief automation officer, and chief user experience officer are a few executive levels we might see created over the next decade.
Difficulty: 2 Medium
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
70) According to Fast Company magazine, chief intellectual property officer is a new executive level we might see created over the next decade. Which of the following includes the roles and responsibilities of this officer?
Answer: A
Explanation: The chief intellectual property officer will manage and defend intellectual property, copyrights, and patents. The world of intellectual property law is vast and complicated as new innovations continually enter the market.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
71) According to Fast Company magazine, chief automation officer is a new executive level we might see created over the next decade. Which of the following includes the roles and responsibilities of this officer?
Answer: B
Explanation: The chief automation officer determines if a person or business process can be replaced by a robot or software. As we continue to automate jobs a member of the core leadership team of the future will be put in charge of identifying opportunities for companies to become more competitive through automation.
Difficulty: 2 Medium
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
72) According to Fast Company magazine, chief user experience officer is a new executive level we might see created over the next decade. Which of the following includes the roles and responsibilities of this officer?
Answer: C
Explanation: Chief user experience officer will create the optimal relationship between user and technology. User experience used to be an afterthought for hardware and software designers.
Difficulty: 2 Medium
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
73) Scott Brenner is the CIO of Knight Industries. Which of the following does not describe his primary responsibilities?
Answer: A
Explanation: The chief information officer (CIO) is responsible for overseeing all uses of information technology and ensuring the strategic alignment of MIS with business goals and objectives. CIOs must possess a solid and detailed understanding of every aspect of an organization coupled with tremendous insight into the capability of MIS.
Difficulty: 3 Hard
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
74) Which of the following is not a broad function of a CIO?
Answer: B
Explanation: Broad functions of a CIO include manager, leader, and communicator.
Difficulty: 2 Medium
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
75) Scott Brenner is the CIO of Knight Industries. Which of the following is among his primary responsibilities?
Answer: A
Explanation: Being a communicator is a broad function of a CIO; the CIO must advocate and communicate the MIS strategy by building and maintaining strong executive relationships.
Difficulty: 3 Hard
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
76) What is the difference between the CIO and CDO of an organization?
Answer: B
Explanation: The CIO is responsible for the information systems through which data is stored and processed; the CDO is responsible for the data, regardless of the information system.
Difficulty: 3 Hard
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
77) What is the difference between existing MIS workplace knowledge and the knowledge required to fulfill business goals and strategies?
Answer: B
Explanation: This is the definition of MIS skills gap.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
78) Which of the following is a common approach to closing an MIS skills gap?
Answer: D
Explanation: Common approaches to closing an MIS skills gap include social recruiting, off-site training, mentoring services, and partnerships with universities.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
79) Which of the following is not a common approach to closing an MIS skills gap?
Answer: C
Explanation: Common approaches to closing an MIS skills gap include social recruiting, off-site training, mentoring services, and partnerships with universities.
Difficulty: 2 Medium
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
80) In recruiting lingo, what are perfect MIS candidates sometimes called?
Answer: C
Explanation: Purple squirrels. Squirrels in the real world are not purple—recruiters use this term to imply that finding the perfect job candidate with exactly the right qualifications, education, and salary expectations can be a daunting task.
Difficulty: 2 Medium
Topic: MIS Roles and Responsibilities
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
81) What first-ever national appointment was made by President Barack Obama?
Answer: C
Explanation: President Barack Obama appointed the first-ever national chief technology officer.
Difficulty: 1 Easy
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
82) Rory Matthews holds an executive position at Martin Industries. He has designed and implemented a system to collect, maintain, and share information across the many departments of Martin Industries. He’s also instilled an updating protocol requiring department heads to keep the system up-to-date. Based on this description, what position does Rory hold?
Answer: D
Explanation: Based on this description, Rory is the chief knowledge officer (CKO) at Martin Industries.
Difficulty: 3 Hard
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
83) Tyler Ross holds an executive position at Morgan Enterprises. His role is the newest senior executive position at the organization. He has advised the company on privacy procedures and processes, and has initiated a training program for employees about the privacy policy, customer confidentiality, and data security. Based on this description, what position does Tyler hold at Morgan Enterprises?
Answer: D
Explanation: Based on this description, Tyler is the chief privacy officer (CPO) at Morgan Enterprises.
Difficulty: 3 Hard
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
84) Sara McGuire holds an executive position at Henry Commerce. She is a big-picture thinker, and makes sure the technology strategy at Henry Commerce serves its business strategy. She has a well-rounded knowledge of MIS and her primary responsibilities include the efficiency of Henry Commerce’s MIS systems. Based on this description, what position does Sara hold?
Answer: B
Explanation: Based on this description, Sara is the chief technology officer (CTO) of Henry Commerce.
Difficulty: 3 Hard
Topic: MIS Roles
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
85) Jake Cunningham holds an executive position at SP Corporation. He has an extensive understanding of networks and telecommunications. Jake is aware of the information-technology threats the company faces, and institutes security protocols and safeguards to secure the MIS systems at SP Corporation. Based on this description, what position does Jake hold?
Answer: A
Explanation: Based on this description, Jake is the chief security officer (CSO) of SP Corporation.
Difficulty: 3 Hard
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
86) Phil Morris holds an executive position at The Martin Group. Phil has improved the quality of the data gathered by the organization and has also created a model to decrease the cost of managing data while increasing the value of the data gathered. Based on this description, what position does Phil hold at The Martin Group?
Answer: C
Explanation: Based on this description, Phil is the chief data officer (CDO) of The Martin Group.
Difficulty: 3 Hard
Topic: MIS Roles and Responsibilities
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: automatic
87) CSFs and KPIs are two core metrics used to evaluate results and measure the progress of a project for a business. Which of the below represents the acronyms for CSF and KPI?
Answer: D
Explanation: CSFs and KPIs are terms used when evaluating metrics or measuring a company’s success. These terms stand for critical success factors (CSFs) and key performance indicators (KPIs).
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
88) What are measurements that evaluate results to determine whether a project is meeting its goals?
Answer: B
Explanation: Metrics are measurements that evaluate results to determine whether a project is meeting its goals.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
89) What are the crucial steps companies perform to achieve their goals and objectives and implement their strategies?
Answer: A
Explanation: Critical success factors are the crucial steps companies perform to achieve their goals and objectives and implement their strategies.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
90) Which of the below is an example of a critical success factor?
Answer: A
Explanation: CSFs include (1) create high-quality products, (2) retain competitive advantages, (3) reduce product costs, (4) increase customer satisfaction, and (5) hire and retain the best business professionals.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
91) Which of the below statements is accurate?
Answer: D
Explanation: One CSF can have several KPIs.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
92) Key performance indicators are the metrics a company uses to evaluate progress toward critical success factors. Which of the following represents a key performance indicator?
Answer: C
Explanation: Examples of KPIs are (1) turnover rates of employees, (2) percentage of help desk calls answered in the first minute, (3) number of product returns, (4) number of new customers, and (5) average customer spending.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
93) CSFs and KPIs are the two core metrics used within a business to track progress or success. What is the relationship between CSFs and KPIs?
Answer: A
Explanation: The relationship between CSFs and KPIs is critical for a business. Critical success factors (CSFs) are elements crucial for a business strategy’s success, where key performance indicators (KPIs) measure the progress of the CSFs.
Difficulty: 2 Medium
Topic: Metrics: Measuring Success
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
94) Market share measures a firm’s external performance relative to that of its competitors. Which of the following represents how a firm measures market share?
Answer: B
Explanation: To calculate market share you divide the firm’s sales by the total market sales for the entire industry.
Difficulty: 2 Medium
Topic: Metrics: Measuring Success
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
95) Chelsea Lee runs the sales division for a local auto insurance firm. One of her key duties is to calculate her company’s market share. When evaluating the prior year’s numbers, she found that her firm achieved total sales of $3 million and the entire industry had $30 million in sales. What is Chelsea Lee’s current market share?
Answer: B
Explanation: Market share is the proportion of the market that a firm captures. It is calculated by dividing the firm’s sales by the total market sales for the entire industry. Three million divided by 30 million is 10 percent.
Difficulty: 2 Medium
Topic: Metrics: Measuring Success
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
96) Chelsea Lee runs the sales division for a local auto insurance firm. One of her key duties is to ensure the company has 10 percent market share by the end of the year. When evaluating the current sales numbers, she determines that her sales division has total sales of $3 million and the entire industry has total sales of $50 million. What additional sales must Chelsea Lee’s division meet to ensure they have 10 percent of the market by the end of the year?
Answer: B
Explanation: Market share is the proportion of the market that a firm captures. It is calculated by dividing the firm’s sales by the total market sales for the entire industry. Ten percent of $50 million is $5 million. Since Chelsea Lee already has $3 million, she needs an additional $2 million in sales.
Difficulty: 3 Hard
Topic: Metrics: Measuring Success
Bloom’s: Analyze
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
97) What type of measurement is using market share as a KPI?
Answer: B
Explanation: A common external KPI is market share.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
98) Which of the below represents an internal KPI that indicates the earning power of a project?
Answer: D
Explanation: An internal KPI that indicates the earning power of a project is return on investment, or ROI.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
99) Neil Andrews is the marketing manager for the National Basketball Association. Neil analyzes and tracks his marketing campaigns to determine the best success rate per project for increasing ticket sales. Neil uses an internal KPI to track his marketing campaign success. Which of the following would be an internal KPI Neil would use to track his marketing campaigns?
Answer: A
Explanation: Neil would use ROI as an internal KPI.
Difficulty: 3 Hard
Topic: Metrics: Measuring Success
Bloom’s: Analyze
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
100) What could a manager use to measure the success of an MIS project?
Answer: A
Explanation: MIS projects can be difficult to measure, so therefore, managers utilize the higher-level metrics such as efficiency and effectiveness metrics.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
101) What type of metrics measure throughput, transaction speed, and system availability?
Answer: A
Explanation: Efficiency MIS metrics measure throughput, speed, and availability.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
102) What types of metrics measure customer satisfaction?
Answer: B
Explanation: Effectiveness MIS metrics measure customer satisfaction.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
103) According to Peter Drucker, what are managers who do things right addressing?
Answer: A
Explanation: “Doing things right” addresses efficiency.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
104) According to Peter Drucker, what are managers who do the right things addressing?
Answer: B
Explanation: “Doing the right things” addresses effectiveness.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
105) Which of the following is a type of effectiveness MIS metric?
Answer: C
Explanation: Usability is an effectiveness MIS metric.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
106) Which term is used to describe the ease with which people perform transactions and/or find information?
Answer: A
Explanation: This is the definition of usability.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
107) What is measured by such benchmarks as satisfaction surveys, percentage of existing customers retained, and increases in revenue dollars per customer?
Answer: B
Explanation: This is the definition of customer satisfaction.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
108) What would a company like eBay or Amazon be constantly benchmarking?
Answer: C
Explanation: eBay and Amazon depend on their MIS systems for business and constantly monitor and measure both efficiency and effectiveness MIS metrics to ensure success.
Difficulty: 2 Medium
Topic: Metrics: Measuring Success
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
109) When considering the graph depicting the interrelationships between efficiency and effectiveness, where does an organization ideally want to operate?
Answer: A
Explanation: The upper right-hand corner is the ideal place for an organization to operate.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
110) Which of the following would efficiency MIS metrics measure?
Answer: D
Explanation: Common types of Efficiency metrics are (1) throughput, (2) transaction speed, (3) system availability, (4) information accuracy, and (5) response time.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
111) Which of the following are the four common types of effectiveness MIS metrics?
Answer: C
Explanation: When analyzing the Efficiency and Effectiveness Metrics chart, the four examples of common types of Effectiveness metrics are (1) usability, (2) customer satisfaction, (3) conversion rates, and (4) financial.
Difficulty: 2 Medium
Topic: Metrics: Measuring Success
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
112) Cory Randle is an MIS manager for an international consulting firm. Cory travels to different European countries where he implements news response tracking systems. Some of the metrics he uses to track the performance of his system include tracking the response time it takes to respond to Twitter posts mentioning the news station, as well as the speed and accuracy of content posted on numerous websites and social media sites. What type of metrics is Cory using to measure his system?
Answer: B
Explanation: Efficiency metrics include (1) throughput, (2) transaction speed, (3) system availability, (4) information accuracy, and (5) response time.
Difficulty: 3 Hard
Topic: Metrics: Measuring Success
Bloom’s: Analyze
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
113) Efficiency MIS metrics focus on the extent to which a firm is using its resources in an optimal way, while effectiveness MIS metrics focus on ________.
Answer: D
Explanation: Efficiency MIS metrics focus on the extent to which a firm is using its resources in an optimal way, doing things right, and getting the most from each resource. Effectiveness MIS metrics focus on how well a firm is achieving its goals and objectives, doing the right things, setting the right goals and objectives and ensuring they are accomplished.
Difficulty: 2 Medium
Topic: Metrics: Measuring Success
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
114) Which of the following describes the efficiency MIS metric of throughput?
Answer: C
Explanation: Within the efficiency metrics, the type throughput is the amount of information that can travel through a system at any point in time.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
115) Which of the following tracks the number of customers an organization touches for the first time and persuades to purchase its products or services?
Answer: C
Explanation: The effectiveness metric that tracks the number of customers an organization touches for the first time and persuades to purchase its products or services is conversion rates.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
116) What does usability effectiveness MIS metric measure?
Answer: A
Explanation: The usability effectiveness metric measures the ease with which people perform transactions and find information.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
117) A common mistake that many managers tend to make is focusing on only one type of metric because they are easier to measure. Which type of metric do they focus on?
Answer: B
Explanation: A common mistake that many managers tend to make is focusing on efficiency MIS metric because they are easier to measure.
Difficulty: 2 Medium
Topic: Metrics: Measuring Success
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
118) When analyzing the interrelationships between efficiency and effectiveness, where would a company ideally want to operate?
Answer: D
Explanation: When analyzing the interrelationships between efficiency and effectiveness, a company ideally wants to operate in the upper right-hand corner of the interrelationship graph where they see significant increases in efficiency and effectiveness metrics.
Difficulty: 2 Medium
Topic: Metrics: Measuring Success
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
119) What is the process of continuously measuring system results, comparing those results to optimal system performance, and identifying steps and procedures to improve system performance?
Answer: A
Explanation: The process of continuously measuring system results, comparing those results to optimal system performance, and identifying steps and procedures to improve system performance is benchmarking.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
120) Which of the following is not a role of a benchmark?
Answer: D
Explanation: The role of benchmarks within a company includes (1) helping to assess how an MIS project performs over time, (2) when measured against MIS projects, providing feedback so managers can control the system, and (3) establishing baseline values the system seeks to attain.
Difficulty: 2 Medium
Topic: Metrics: Measuring Success
Bloom’s: Understand
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
121) As a manager for your company some of your responsibilities include measuring metrics and overseeing company strategies. You observe some critical success factors and see large increases in productivity. What would you suspect would be the primary reason for the large increases in productivity?
Answer: B
Explanation: Large increases in productivity typically result from increases in effectiveness, which focus on critical success factors.
Difficulty: 3 Hard
Topic: Metrics: Measuring Success
Bloom’s: Analyze
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
122) What are the most successful solutions or problem-solving methods that have been developed by a specific organization or industry?
Answer: C
Explanation: Best practices are the most successful solutions or problem-solving methods that have been developed by a specific organization or industry.
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Analyze
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: automatic
123) What do most companies measure to determine the success of their websites?
Answer: C
Explanation: Most companies measure the traffic on a website as the primary determinant of the website’s success.
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
124) What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?
Answer: A
Explanation: This is the definition of a click-through.
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
125) Which of the following is a type of metric based on website data?
Answer: D
Explanation: All of these are website data metrics.
Difficulty: 2 Medium
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
126) Which type of metric measures when a visitor reaches a website and their computer sends a request to the site’s computer server to begin displaying pages?
Answer: D
Explanation: A hit metric is defined in the website metrics figure.
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
127) Which of the following is not a typical CRM metric?
Answer: D
Explanation: CRM metrics measure sales, services, and marketing metrics.
Difficulty: 2 Medium
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
128) Which of the following is a type of SCM metric?
Answer: D
Explanation: All of these are SCM metrics.
Difficulty: 2 Medium
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
129) What type of metrics includes number of prospective customers, number of new customers, and number of retained customers?
Answer: A
Explanation: CRM metrics or sales metrics include number of prospective customers, number of new customers, and number of retained customers.
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
130) What type of metrics includes number of marketing campaigns, new customer retention rates, and number of feedbacks by marketing campaign?
Answer: A
Explanation: CRM metrics or marketing metrics include the number of marketing campaigns, new customer retention rates, and number of feedbacks by marketing campaign.
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
131) What type of metrics includes back orders, customer order promised cycle time, and customer order actual cycle time?
Answer: B
Explanation: SCM metrics include number back order, customer order promised cycle time, and customer order actual cycle time.
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
132) What is a management system, in addition to a measurement system, that enables organizations to clarify their vision and strategy and translate them into action?
Answer: D
Explanation: This is the definition of the balanced scorecard.
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
133) The balanced scorecard views the organization from four perspectives, and users should develop metrics, collect data, and analyze their business relative to each of these perspectives. Which of the following is not one of the four perspectives in the balanced scorecard?
Answer: A
Explanation: The learning and growth perspective is missing, and the leading perspective is not valid.
Difficulty: 2 Medium
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
134) There is a rule for how many metrics, out of the hundreds of possible CRM metrics, should be tracked and analyzed at any given management level. What is the rule?
Answer: C
Explanation: Best practice is to track and analyze no more than seven (plus or minus two) metrics.
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
135) What do most companies measure to determine the success of their websites?
Answer: C
Explanation: Most companies measure the traffic on a website as the primary determinant of the website’s success, despite that traffic is not necessarily an indication of large sales.
Difficulty: 1 Easy
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Remember
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: automatic
136) Define the 6 primary MIS-related strategic positions in an organization along with their associated responsibilities.
Answer: The chief information officer (CIO) is responsible for (1) overseeing all uses of information technology and (2) ensuring the strategic alignment of MIS with business goals and objectives. The chief data officer (CDO) is responsible for determining the types of information the enterprise will capture, retain, analyze, and share. The chief technology officer (CTO) is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of an organization’s information technology. The chief security officer (CSO) is responsible for ensuring the security of the MIS systems and developing strategies and MIS safeguards against attacks from hackers and viruses. The chief privacy officer (CPO) is responsible for ensuring the ethical and legal use of information within an organization. The chief knowledge officer (CKO) is responsible for collecting, maintaining, and distributing the organization’s knowledge.
Difficulty: 3 Hard
Topic: The Challenge and MIS Solution
Bloom’s: Analyze
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: manual
137) List and describe the four common IT-related strategic positions.
Answer: The chief information officer (CIO) oversees all uses of IT and ensures the strategic alignment of IT with business goals and objectives. The chief technology officer (CTO) is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of IT. The chief security officer (CSO) is responsible for ensuring the security of IT systems. The chief privacy officer (CPO) is responsible for ensuring the ethical and legal use of information.
Difficulty: 3 Hard
Topic: MIS Roles and Responsibilities
Bloom’s: Analyze; Apply
Accessibility: Keyboard Navigation
Learning Outcome: 04-01 Define the primary MIS roles along with their associated responsibilities.
Gradable: manual
138) Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Answer: Metrics are measurements that evaluate results to determine whether a project is meeting its goals. Two core metrics are critical success factors and key performance indicators. CSFs are the crucial steps companies perform to achieve their goals and objectives and implement their strategies and include creating high-quality products, retaining competitive advantages, and reducing product costs. KPIs are the quantifiable metrics a company uses to evaluate progress toward critical success factors. KPIs are far more specific than CSFs; examples include turnover rates of employees, percentage of help-desk calls answered in the first minute, and number of products returned. It is important to understand the relationship between critical success factors and key performance indicators. CSFs are elements crucial for a business strategy’s success. KPIs measure the progress of CSFs with quantifiable measurements, and one CSF can have several KPIs. Of course, both categories will vary by company and industry. Imagine improved graduation rates as a CSF for a college.
Difficulty: 3 Hard
Topic: Metrics: Measuring Success
Bloom’s: Analyze; Apply
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: manual
139) Define the relationship between benchmarks and benchmarking.
Answer: Benchmarks are baseline values the system seeks to attain. Benchmarking is a process of continuously measuring system results, comparing those results to optimal system performance (benchmark values), and identifying steps and procedures to improve system performance. Benchmarking uses benchmarks.
Difficulty: 1 Easy
Topic: Metrics: Measuring Success
Bloom’s: Analyze; Apply
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: manual
140) Explain the interrelationships of efficiency and effectiveness IT metrics.
Answer: Efficiency IT metrics focus on technology and include (1) throughput, which is the amount of information that can travel through a system at any point in time; (2) speed, which is the amount of time to perform a transaction; (3) availability, which is the number of hours a system is available; (4) accuracy, which is the extent to which a system generates correct results; (5) web traffic, which includes number of page views, number of unique visitors, and time spent on a web page; and (6) feedback, which is the time to respond to user interactions. Effectiveness IT metrics focus on an organization’s goals, strategies, and objectives, including (1) usability, which is the ease with which people perform transactions and/or find information; (2) customer satisfaction, such as the percentage of existing customers retained; (3) conversion rates, which are the numbers of customers an organization “touches” for the first time and convinces to purchase products or services; and (4) financial metrics, such as return on investment, cost-benefit analysis, etc. Ideally, an organization wants to operate with significant increases in both efficiency and effectiveness.
Difficulty: 3 Hard
Topic: Metrics: Measuring Success
Bloom’s: Analyze; Apply
Accessibility: Keyboard Navigation
Learning Outcome: 04-02 Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.
Gradable: manual
141) Describe how an organization should determine the efficiency and effectiveness of its website.
Answer: Organizations typically measure the amount of web traffic as the primary determinant of the success of the website. This view is limited. The organization must analyze its web traffic to determine such things as revenue generated by web traffic, number of new customers acquired by web traffic, reduction in customer service calls, etc.
Difficulty: 2 Medium
Topic: Metrics: Measuring Success
Bloom’s: Analyze; Apply
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: manual
142) Describe and identify visitor, exposure, visit, and hit website metrics.
Answer: Visitor metrics track the actual visitors to the website and include unidentified visitors, unique visitors, session visitors, tracked visitors, and identified visitors. Exposure metrics track the number of times a particular web page has been viewed by visitors in a given time period and include page exposure and site exposures. Visit metrics track each website visit, including stickiness, raw visit depth, and visit depth. Hit metrics track when a visitor reaches a website.
Difficulty: 3 Hard
Topic: Metrics Measuring Strategic Initiatives
Bloom’s: Analyze; Apply
Accessibility: Keyboard Navigation
Learning Outcome: 04-03 Explain why a business would use metrics to measure the success of strategic initiatives.
Gradable: manual
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
