Ch_07__Advertising_Research_8e

Ch_07__Advertising_Research_8e

Complete Chapter Questions With Answers

Sample Questions Are Posted Below

1. Research is not helpful in generating opportunities and messages.

	a.	True
	b.	False

ANSWER:	False
POINTS:	1
DIFFICULTY:	Moderate
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.7-1
NATIONAL STANDARDS:	United States – BUSPROG: Analytic
STATE STANDARDS:	United States – OH – DISC: Research
KEYWORDS:	Bloom’s: Comprehension
DATE CREATED:	12/14/2017 5:29 AM
DATE MODIFIED:	12/14/2017 5:30 AM

2. Developmental advertising is conducted early in the advertising process, before the ads, branded entertainment, or other forms of IBP are created.

	a.	True
	b.	False

ANSWER:	True
POINTS:	1
DIFFICULTY:	Moderate
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.7-1
NATIONAL STANDARDS:	United States – BUSPROG: Analytic
STATE STANDARDS:	United States – OH – DISC: Customer
KEYWORDS:	Bloom’s: Comprehension
DATE CREATED:	12/14/2017 5:30 AM
DATE MODIFIED:	12/14/2017 5:30 AM

3. A concept test seeks feedback designed to screen the quality of a new idea.

	a.	True
	b.	False

ANSWER:	True
POINTS:	1
DIFFICULTY:	Easy
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.7-1
NATIONAL STANDARDS:	United States – BUSPROG: Analytic
STATE STANDARDS:	United States – OH – DISC: Research
KEYWORDS:	Bloom’s: Knowledge
DATE CREATED:	12/14/2017 5:30 AM
DATE MODIFIED:	12/14/2017 5:31 AM

4. AIO research can also be known as lifestyle research.

	a.	True
	b.	False

ANSWER:	True
POINTS:	1
DIFFICULTY:	Moderate
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.7-1
NATIONAL STANDARDS:	United States – BUSPROG: Analytic
STATE STANDARDS:	United States – OH – DISC: Research
KEYWORDS:	Bloom’s: Comprehension
DATE CREATED:	12/14/2017 5:31 AM
DATE MODIFIED:	12/14/2017 5:31 AM

5. In-depth interviews with consumers can be used to supplement the findings from AIO research and vice versa.

	a.	True
	b.	False

ANSWER:	True
POINTS:	1
DIFFICULTY:	Moderate
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.7-1
NATIONAL STANDARDS:	United States – BUSPROG: Analytic
STATE STANDARDS:	United States – OH – DISC: Promotion
KEYWORDS:	Bloom’s: Comprehension
DATE CREATED:	12/14/2017 5:31 AM
DATE MODIFIED:	12/14/2017 5:31 AM

Additional information