Ch_10__Creative_Message_Strategy_8e

Ch_10__Creative_Message_Strategy_8e

Complete Chapter Questions With Answers

Sample Questions Are Posted Below

1. The concept of message strategy refers to objectives, not methods—what you want to do, not how you want to plan it.

	a.	True
	b.	False

ANSWER:	True
POINTS:	1
DIFFICULTY:	Easy
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.10-1
NATIONAL STANDARDS:	United States – BUSPROG: Analytic
STATE STANDARDS:	United States – OH – DISC: Strategy
KEYWORDS:	Bloom’s: Knowledge
DATE CREATED:	12/19/2017 12:23 AM
DATE MODIFIED:	12/19/2017 12:23 AM

2. Advertisers are not interested in brand recall.

	a.	True
	b.	False

ANSWER:	False
POINTS:	1
DIFFICULTY:	Moderate
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.10-1
NATIONAL STANDARDS:	United States – BUSPROG: Analytic
STATE STANDARDS:	United States – OH – DISC: Promotion
KEYWORDS:	Bloom’s: Knowledge
DATE CREATED:	12/19/2017 12:23 AM
DATE MODIFIED:	12/19/2017 12:23 AM

3. Advertisers typically want their name to be the first brand that consumers remember.

	a.	True
	b.	False

ANSWER:	True
POINTS:	1
DIFFICULTY:	Easy
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.10-1
NATIONAL STANDARDS:	United States – BUSPROG: Analytic
STATE STANDARDS:	United States – OH – DISC: Promotion
KEYWORDS:	Bloom’s: Knowledge
DATE CREATED:	12/19/2017 12:23 AM
DATE MODIFIED:	12/19/2017 12:23 AM

4. Message strategy objectives should match with the methods, or how the advertiser plans to achieve the objective.

	a.	True
	b.	False

ANSWER:	True
POINTS:	1
DIFFICULTY:	Easy
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.10-1
NATIONAL STANDARDS:	United States – BUSPROG: Analytic
STATE STANDARDS:	United States – OH – DISC: Customer
KEYWORDS:	Bloom’s: Comprehension
DATE CREATED:	12/19/2017 12:24 AM
DATE MODIFIED:	12/19/2017 12:24 AM

5. Repetition is a tried-and-true way of gaining easier retrieval of brand names from a consumer’s memory.

	a.	True
	b.	False

ANSWER:	True
POINTS:	1
DIFFICULTY:	Moderate
QUESTION TYPE:	True / False
HAS VARIABLES:	False
LEARNING OBJECTIVES:	AIBP.OGUI.19.10-2
NATIONAL STANDARDS:	United States – BUSPROG: Analytic
STATE STANDARDS:	United States – OH – DISC: Customer
KEYWORDS:	Bloom’s: Comprehension
DATE CREATED:	12/19/2017 12:24 AM
DATE MODIFIED:	12/19/2017 12:24 AM

Additional information