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Ch_12__Media_Planning_Essentials_8e
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Ch_12__Media_Planning_Essentials_8e

Advertising and Integrated Brand Promotion 8th Edition By Thomas O'Guinn

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Ch_12__Media_Planning_Essentials_8e

 

Complete Chapter Questions With Answers

 

Sample Questions Are Posted Below

 

1. There is measured and unmeasured media.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
DIFFICULTY:   Easy
QUESTION TYPE:   True / False
HAS VARIABLES:   False
LEARNING OBJECTIVES:   AIBP.OGUI.19.12-1
NATIONAL STANDARDS:   United States – BUSPROG: Analytic
STATE STANDARDS:   United States – OH – DISC: Promotion
KEYWORDS:   Bloom’s: Knowledge
DATE CREATED:   12/15/2017 12:49 AM
DATE MODIFIED:   12/15/2017 12:49 AM

 

2. With the merger of movies, music, gaming, and other entertainment, media planning no longer involves numbers, schedules, and deadlines.

  a. True
  b. False

 

ANSWER:   False
POINTS:   1
DIFFICULTY:   Moderate
QUESTION TYPE:   True / False
HAS VARIABLES:   False
LEARNING OBJECTIVES:   AIBP.OGUI.19.12-2
NATIONAL STANDARDS:   United States – BUSPROG: Analytic
STATE STANDARDS:   United States – OH – DISC: International Perspective
KEYWORDS:   Bloom’s: Comprehension
DATE CREATED:   12/15/2017 12:51 AM
DATE MODIFIED:   12/15/2017 12:51 AM

 

3. A media class refers to a broader category of media than a media vehicle.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
DIFFICULTY:   Moderate
QUESTION TYPE:   True / False
HAS VARIABLES:   False
LEARNING OBJECTIVES:   AIBP.OGUI.19.12-2
NATIONAL STANDARDS:   United States – BUSPROG: Analytic
STATE STANDARDS:   United States – OH – DISC: Promotion
KEYWORDS:   Bloom’s: Comprehension
DATE CREATED:   12/15/2017 12:53 AM
DATE MODIFIED:   12/15/2017 12:53 AM

 

4. Market and advertising research determines that certain media options hold the highest potential for shaping the consumer behavior of the target audience.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
DIFFICULTY:   Easy
QUESTION TYPE:   True / False
HAS VARIABLES:   False
LEARNING OBJECTIVES:   AIBP.OGUI.19.12-2
NATIONAL STANDARDS:   United States – BUSPROG: Analytic
STATE STANDARDS:   United States – OH – DISC: Research
KEYWORDS:   Bloom’s: Knowledge
DATE CREATED:   12/15/2017 12:55 AM
DATE MODIFIED:   12/15/2017 12:55 AM

 

5. In a real world scenario, the overall development of the advertising plan takes place before the media planning process.

  a. True
  b. False

 

ANSWER:   True
POINTS:   1
DIFFICULTY:   Moderate
QUESTION TYPE:   True / False
HAS VARIABLES:   False
LEARNING OBJECTIVES:   AIBP.OGUI.19.12-2
NATIONAL STANDARDS:   United States – BUSPROG: Analytic
STATE STANDARDS:   United States – OH – DISC: Online/Computer
KEYWORDS:   Bloom’s: Comprehension
DATE CREATED:   12/15/2017 12:56 AM
DATE MODIFIED:   12/15/2017 12:56 AM

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