Chapter 12 - Copywriting

Chapter 12 – Copywriting

Complete Chapter Questions With Answers

Sample Questions Are Posted Below

TRUE/FALSE

1. The term creative team refers to all the people responsible for the creation and approval of advertisements.

ANS:  F                    DIF:    Easy               REF:   p. 376             OBJ:   12-1

TYP:   Knowledge

2. Copywriters and art directors are referred to as the creative team.

ANS:  T                    DIF:    Easy               REF:   p. 376             OBJ:   12-1

TYP:   Knowledge

3. A copywriter plays an essential role in making creative sense out of the maze of information (e.g., charts, numbers, strategies) that comes out of the message development process

ANS:  T                    DIF:    Moderate       REF:   p. 379             OBJ:   12-1

TYP:   Comprehension

4. A creative plan is a document concerning the coordination of message elements in the development of an advertisement.

ANS:  T                    DIF:    Easy               REF:   p. 381             OBJ:   12-1

TYP:   Knowledge

5. A creative plan is best thought of as an endpoint, against which the final ad should be judged- not as a starting point or a guide.

ANS:  F                    DIF:    Moderate       REF:   p. 381             OBJ:   12-1

TYP:    Comprehension