Chapter 12—Traditional Advertising Media

Chapter 12—Traditional Advertising Media

Complete Chapter Questions With Answers

Sample Questions Are Posted Below

TRUE/FALSE

1. No one specific advertising medium is always best.

ANS:  T                    PTS:   1

2. The best medium, or combination of media, is determined by counting advantages and limitations.

ANS:  F                    PTS:   1

3. Newspapers historically had been the leading advertising medium, but television surpassed newspapers as the medium that receives the greatest amount of advertising expenditures.

ANS:  T                    PTS:   1

4. National advertising is clearly the mainspring of newspapers.

ANS:  F                    PTS:   1

5. The NAB offers a variety of services that assist both newspapers and national advertisers by simplifying the task of buying newspaper space and by offering discounts that make newspapers a more attractive medium.

ANS:  T                    PTS:   1