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Chapter 14—Social Media

Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition, 9th Edition By Terence A. Shimp

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Chapter 14—Social Media

 

Complete Chapter Questions With Answers

 

Sample Questions Are Posted Below

 

TRUE/FALSE

 

  1. The teen shift from Facebook to Twitter and other social networks may indicate that Facebook has become passé.

 

ANS:  T                    PTS:   1

 

  1. Social media integrates technology and social interactions to create value for users.

 

ANS:  T                    PTS:   1

 

  1. Social media turns communication into one-way dialogue.

 

ANS:  F                    PTS:   1

 

  1. Facebook has more members than any other social network in existence.

 

ANS:  T                    PTS:   1

 

  1. Messages on Twitter are called tweets.

 

ANS:  T                    PTS:   1

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