Chapter 16—Sampling and Couponing

Chapter 16—Sampling and Couponing

Complete Chapter Questions With Answers

Sample Questions Are Posted Below

TRUE/FALSE

1. Promotion alone can create a successful product.

ANS:  F                    PTS:   1

2. Promotions are used because they accomplish goals that advertising by itself cannot.

ANS:  T                    PTS:   1

3. Whereas sales promotion makes consumers aware of your brand and promotes a positive image, advertising serves to consummate the transaction.

ANS:  F                    PTS:   1

4. Sophisticated brand managers simply reach into a “bag” and pick out any promotional tool because the multiple forms of promotions are completely interchangeable.

ANS:  F                    PTS:   1

5. The overarching objective of consumer-oriented promotions is to promote increased sales.

ANS:  T                    PTS:   1