Chapter 16: Strategic Planning, Goal-Setting, and Marketing

Chapter 16: Strategic Planning, Goal-Setting, and Marketing

 

Complete Chapter Questions With Answers

 

Sample Questions Are Posted Below

 

MULTIPLE CHOICE

 

1. Planning is a process designed to achieve goals in dynamic, competitive environments. As a new manager, what is the first step you will undertake to develop a strategic plan of action for a congestive heart failure program?

a.	Search the environment to determine changes that may affect the organization.
b.	Appraise the organization’s strengths and weaknesses.
c.	Identify the major opportunities for and threats to the organization.
d.	Identify and evaluate the various strategies available to the organization.

 

ANS:   A

Assessment of the external environment is the first step in the strategic planning process.

 

REF:    Page 312         TOP:    AONE competency: Knowledge of Healthcare Environment

 

2. A community-based pain management program is being planned for your region. As a coordinator of a home care agency, you have been requested to develop a conceptual framework, mission statement, philosophy, and objectives for the program. In what order will you pursue this endeavor?

a.	Objectives, philosophy, and mission statement
b.	Philosophy, objectives, and mission statement
c.	Philosophy, mission statement, and objectives
d.	Mission statement, philosophy, and objectives

 

ANS:   D

The development of the mission statement is the first step in defining the purpose and direction of the organization after an assessment has been completed.

 

REF:    Page 313         TOP:    AONE competency: Business Skills

 

3. Northwestern Hospital has decided to implement peer review. As a clinical leader in the emergency department, you have overall responsibility for ensuring that this is in place by next month. The most important step in this process is to:

a.	Provide an educational session for staff on peer review.
b.	Revise the mission statement, objectives, and performance standards.
c.	Develop objectives and performance standards with employees.
d.	Implement objectives and performance standards.

ANS:   A

Once a strategic plan has been developed, the next step is open communication and execution of the specific plan, which, in this instance, is peer review.

 

REF:    Pages 310, 311                        TOP:    AONE competency: Professionalism

 

4. The clinic nurse understands that the advantages of planning include:

a.	Assisting staff in critical thinking and improving decisions.
b.	Orienting people to react instead of act.
c.	Forcing managers to be cost-efficient and effective.
d.	Focusing on activities, not results.

 

ANS:   A

Effective planning means that everyone in the organization manages his own work and sees how it relates to organizational goals. Being proactive means “aggressive planning” that ensures that decisions are improved and are oriented toward organizational goals.

 

REF:    Pages 310, 311                        TOP:    AONE competency: Business Skills

 

5. As a nursing leadership student, you have had the opportunity to develop a palliative care manual that will be utilized by the palliative care network (PCN) in your region for teaching healthcare professionals. The PCN has requested that you provide a prioritized plan of action for marketing the manual on a regional and state basis. What is the first priority?

a.	Motivate the target market.
b.	Research the target market.
c.	Communicate benefits to the target group.
d.	Package the product.

 

ANS:   B

To put a strategic plan into place for marketing, it is necessary to conduct an external assessment.

 

REF:    Page 318         TOP:    AONE competency: Business Skills