Chapter 23—Personal Selling

Chapter 23—Personal Selling

Complete Chapter Questions With Answers

Sample Questions Are Posted Below

TRUE/FALSE

1. The most important characteristic of effective salespeople today is being able to convince customers with the hard sell.

ANS:  F                    PTS:   1

2. Listening is considered the most important skill of salespeople today.

ANS:  T                    PTS:   1

3. Purchasing managers appreciate reliability in a salesperson above all else.

ANS:  T                    PTS:   1

4. All elements of the promotional mix and IMC work together to achieve overall organizational objectives.

ANS:  T                    PTS:   1

5. Personal selling does not need to be person-to-person to be effective.

ANS:  F                    PTS:   1