Chapter 3 - The Evolution of Promoting and Advertising Brands

Chapter 3 – The Evolution of Promoting and Advertising Brands

Complete Chapter Questions With Answers

Sample Questions Are Posted Below

TRUE/FALSE

1. A capitalistic system, ensures the emergence of advertising.

ANS:  F                    DIF:    Easy               REF:   p. 77               OBJ:   3-1

TYP:   Knowledge

2. Advertising is essential to the competition for resources in a capitalistic system because it is a critically important tool that informs and persuades consumers about their choices.

ANS:  T                    DIF:    Moderate       REF:   p. 77               OBJ:   3-1

TYP:   Comprehension

3. The Industrial Revolution led to mass production of advertising materials.

ANS:  F                    DIF:    Easy               REF:   p. 77               OBJ:   3-1

TYP:   Knowledge

4. The growth of the railroad system was an irrelevant factor in the development of advertising.

ANS:  F                    DIF:    Easy               REF:   p. 78               OBJ:   3-1

TYP:   Knowledge

5. Demand stimulation can cause consumers to insist on a product at the retail level.

ANS:  T                    DIF:    Easy               REF:   p. 78               OBJ:   3-2

TYP:   Knowledge

6. If Coca Cola can stimulate sizeable demand for its products and develop power in its distribution channels it can, in effect, force consumers to buy that brand.

ANS:  F                    DIF:    Moderate       REF:   p. 78               OBJ:   3-2

TYP:   Application