Chapter 8 - Planning Advertising and Integrated Brand Promotion

Chapter 8 – Planning Advertising and Integrated Brand Promotion

Complete Chapter Questions With Answers

Sample Questions Are Posted Below

TRUE/FALSE

1. An advertising plan should be designed to support the objectives of an marketing plan in a seamless, synergistic manner.

ANS:  T                    DIF:    Easy               REF:   p. 264             OBJ:   8-1

TYP:   Knowledge

2. The initial section of the ad plan should be an introduction that summarizes the most important aspects of the whole plan clearly and concisely.

ANS:  T                    DIF:    Easy               REF:   p. 264             OBJ:   8-1

TYP:   Knowledge

3. The situation analysis of an advertising plan includes historical context, and analyses of the industry, the market, and competitors.

ANS:  T                    DIF:    Moderate       REF:   p. 265             OBJ:   8-1

TYP:   Comprehension

4. The copy strategy is part of a media plan and is included in the budgeting section of an advertising plan.

ANS:  F                    DIF:    Easy               REF:   p. 265             OBJ:   8-1

TYP:   Knowledge

5. A historical background of how a business arrived at its current situation is not important in an advertising plan.

ANS:  F                    DIF:    Moderate       REF:   p. 265             OBJ:   8-1

TYP:    Comprehension