Chapter 9—Overview of Advertising Management

Chapter 9—Overview of Advertising Management

Complete Chapter Questions With Answers

Sample Questions Are Posted Below

TRUE/FALSE

1. Advertising is defined as “a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future.”

ANS:  T                    PTS:   1

2. The difference between advertising and public relations is that, for advertising, media exposure is paid for by the advertiser, and for public relations it is not.

ANS:  T                    PTS:   1

3. Most advertising is undertaken by companies that market their brands to other companies (B2B advertising).

ANS:  F                    PTS:   1

4. Over half of world-wide ad spending takes place in the United States.

ANS:  T                    PTS:   1

5. Of the product categories of automobiles, computers and software, drugs, food, personal care items, and telephone service, the category of automobiles has the highest average advertising-to-sales ratio.

ANS:  F                    PTS:   1