Ethics in the Workplace 3rd Edition Dean Bredeson - Test Bank

Ethics in the Workplace 3rd Edition Dean Bredeson – Test Bank

 

Instant Download – Complete Test Bank With Answers

 

 

Sample Questions Are Posted Below

 

Chapter 5 Ethical Selling, Marketing, and Advertising

Ethics in the Workplace 3e

 

TRUE/FALSE

 

1. Advertising is considered a form of free speech.

 

ANS:  T                    PTS:   1

 

2. Advertisers are free to run many kinds of deceptive ads.

 

ANS:  T                    PTS:   1

 

3. The foundation of ethical advertising is that ads should tell the truth.

 

ANS:  T                    PTS:   1

 

4. Advertisers must be licensed and are required to follow the AAF Code of Ethics.

 

ANS:  F                    PTS:   1

 

5. Most unethical business actions are based on long-term thinking.

 

ANS:  F                    PTS:   1

 

6. Part of ethical selling is learning to listen.

 

ANS:  T                    PTS:   1

 

MULTIPLE CHOICE

 

1. An ad is illegal if it contains or omits information that

a.	is likely to mislead a reasonable consumer.
b.	is key to the consumer’s decision to buy.
c.	both a and b
d.	neither a nor b

 

 

ANS:  C                    PTS:   1

 

2. Which advertising practice is illegal?

a.	making false claims about competitors
b.	advertising character action figures during a children’s cartoon
c.	including clearly exaggerated statements in an ad
d.	both a and b

 

 

ANS:  D                    PTS:   1

 

3. Which is a provision of the AAF Advertising Ethics and Principles?

a.	truth
b.	price claims
c.	taste and decency
d.	all of the above

 

 

ANS:  D                    PTS:   1

 

4. In sales, elevating the goal means

a.	trying to make a bigger sale.
b.	striving to get a promotion.
c.	developing customer relationships.
d.	none of the above

 

 

ANS:  C                    PTS:   1

 

5. A famous athlete endorses a new running shoe. This is an example of

a.	substantiation.	c.	a guarantee.
b.	a testimonial.	d.	bait advertising.

 

 

ANS:  B                    PTS:   1

 

6. A soft drink manufacturer claims its new soda has half the caffeine of leading brands. An independent scientific study supports this statement. This is an example of

a.	substantiation.	c.	a warranty.
b.	comparisons.	d.	a testimonial.

 

 

ANS:  A                    PTS:   1

 

7. The _____ regulates advertising in the United States.

a.	American Advertising Federation
b.	Federal Communications Commission
c.	Federal Trade Commission
d.	Consumer Financial Protection Bureau

 

 

ANS:  C                    PTS:   1

 

MATCHING

 

Match each key term or concept with a definition.

a.	code of ethics	e.	telemarketing
b.	commission	f.	testimonial
c.	straight commission	g.	warranty
d.	substantiation

 

 

1. A written set of principles and rules intended to serve as a guideline for ethical behavior for individuals under an organization’s authority

 

2. A method of compensation in which salespeople are rewarded with a percentage of the money from the sales they make, in addition to a salary or hourly wage

 

3. An endorsement of a product by someone claiming to have benefited from its use

 

4. A written promise to repair or replace a product if it breaks or becomes defective within a specified period of time

 

5. The validation of advertising claims with objective data from independent research

 

6. A method of compensation in which income is based entirely on what a person sells

 

7. The practice of selling directly to individuals through unsolicited phone calls, e-mails, or faxes

 

1. ANS:  A                    PTS:   1

 

2. ANS:  B                    PTS:   1

 

3. ANS:  F                    PTS:   1

 

4. ANS:  G                    PTS:   1

 

5. ANS:  D                    PTS:   1

 

6. ANS:  C                    PTS:   1

 

7. ANS:  E                    PTS:   1

 

Match each unethical advertising or sales practice with the correct example.

a.	bait and switch	d.	price gouging
b.	false advertising	e.	puffery
c.	false prizes

 

 

8. Before a blizzard, a hardware store offers snow shovels at three times what they usually cost.

 

9. A pizzeria advertises that it has “the tastiest pizza on the planet!”

 

10. A popular music player is advertised at 60 percent below the usual price. When shoppers get to the store, only a few of these players are available. Salesclerks try to convince them to purchase a more expensive music player.

 

11. Kendra is told she’ll win a valuable reward if she listens to a sales talk. The reward turns out to be a cheap digital camera that breaks the first time she uses it.

 

12. A fast-food chain claims it uses 100 percent grain-fed beef in its burgers, but it does not.

 

8. ANS:  D                    PTS:   1

 

9. ANS:  E                    PTS:   1

 

10. ANS:  A                    PTS:   1

 

11. ANS:  C                    PTS:   1

 

12. ANS:  B                    PTS:   1