INFORMATION SYSTEMS TODAY MANAGING THE DIGITAL WORLD, 8E JOSEPH - TEST BANK Instant Download - Complete Test Bank With Answers Sample Questions Are Posted Below Information Systems Today, 8e (Valacich) Chapter 5 Enhancing Organizational Communication and Collaboration Using Social Media 1) ________ are comprised of members from different geographic areas …
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INFORMATION SYSTEMS TODAY MANAGING THE DIGITAL WORLD, 8E JOSEPH – TEST BANK
Instant Download – Complete Test Bank With Answers
Sample Questions Are Posted Below
Information Systems Today, 8e (Valacich)
Chapter 5 Enhancing Organizational Communication and Collaboration Using Social Media
1) ________ are comprised of members from different geographic areas assembled as needed to collaborate on a certain project.
Answer: B
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
2) Which of the following is an example of synchronous communication?
Answer: D
AACSB: Analytical thinking; Information technology
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Application
3) Which of the following is an example of asynchronous communication?
Answer: A
AACSB: Analytical thinking; Information technology
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Application
4) Many ________ systems used by organizations combine a variety of tools supporting both synchronous and asynchronous communication and collaboration.
Answer: A
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
5) The term ________ refers to a class of software that enables people to work together more effectively.
Answer: A
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
6) Which of the following is a collaboration management tool that is used to facilitate virtual or collocated meetings?
Answer: E
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
7) ________ is an example of an electronic conferencing tool.
Answer: B
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
8) ________ is an example of a collaboration management tool.
Answer: B
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
9) ________ is an example of an electronic communication tool.
Answer: A
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
10) ________ emulate traditional bulletin boards and allow for threaded discussions between participants.
Answer: D
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
11) Which of the following statements is true about collaboration?
Answer: D
AACSB: Reflective thinking
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
12) In addition to being used for communication and collaboration, organizational intranets are widely used for enabling employee self-service for administering benefits, managing retirement plans, or other human resources-based applications through employee ________.
Answer: B
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
13) To enable collaboration and communication within an organization’s workforce, many companies now use ________.
Answer: D
AACSB: Reflective thinking
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
14) A hashtag (#) is used in a tweet ________.
Answer: D
AACSB: Reflective thinking
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
15) Membership on virtual teams is fluid, with teams forming and disbanding as needed, with team size fluctuating as necessary, and with team members coming and going as they are needed.
Answer: TRUE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
16) Virtual meetings can only be held synchronously by using technologies such as online discussion boards.
Answer: FALSE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
17) Virtual teams are commonly used for tasks such as developing systems and software.
Answer: TRUE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
18) A work flow automation system is an example of a synchronous groupware tool.
Answer: FALSE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
19) E-mail is an example of synchronous communication.
Answer: FALSE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
20) Desktop videoconferencing has been enabled by the growing power of processors powering personal computers and faster Internet connections.
Answer: TRUE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
21) Enterprise search engines such as Microsoft’s Enterprise Search or the Google Search Appliance are designed to retrieve content from various internal data sources, including documents, databases, or applications linked to the company’s intranet.
Answer: TRUE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
22) What are the key dimensions along which groupware and other collaboration tools are distinguished?
Answer: Groupware and other collaboration technologies are often distinguished along two key dimensions:
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
23) Write a note on electronic meeting systems.
Answer: A category of groupware which focuses on helping groups have better meetings is commonly referred to as electronic meeting systems (EMSs). An EMS is essentially a collection of personal computers networked together with sophisticated software tools to help group members solve problems and make decisions through interactive electronic idea generation, evaluation, and voting. EMSs have traditionally been housed within a dedicated meeting facility; increasingly, Web-based implementations support team members around the globe.
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
24) Briefly describe desktop videoconferencing.
Answer: Desktop videoconferencing has been enabled by the growing power of processors powering personal computers and faster Internet connections. A desktop videoconferencing system usually comprises a fast, personal computer, a webcam (i.e., a small video camera that is connected directly to a PC), a speaker telephone or separate microphone, videoconferencing software (e.g., Skype, Google+, Yahoo! Messenger, or Windows Live Messenger), and a high-speed Internet connection. Similarly, people can now use apps such as FaceTime, FriendCaller, or Skype on their mobile devices, enabling them to make video calls on the go.
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.1: Explain organizations’ needs for communication and collaboration.
Classification: Concept
25) Which of the following is a basic concept associated with Web 2.0?
Answer: B
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.2: Explain social media and evolving Web capabilities.
Classification: Concept
26) Dynamic Web applications are often referred to as ________ applications.
Answer: B
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.2: Explain social media and evolving Web capabilities.
Classification: Concept
27) Which of the following is a shifting perspective from Web 1.0 to Web 2.0?
Answer: A
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.2: Explain social media and evolving Web capabilities.
Classification: Concept
28) Which of the following statements is true about a mashup?
Answer: E
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.2: Explain social media and evolving Web capabilities.
Classification: Concept
29) The ________ Web, originally envisioned by Tim Berners-Lee, one of the founders of the Internet, is a set of design principles that will allow computers to be able to better index Web sites, topics, and subjects.
Answer: A
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.2: Explain social media and evolving Web capabilities.
Classification: Concept
30) Which of the following is a reason for the development of the semantic Web?
Answer: A
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.2: Explain social media and evolving Web capabilities.
Classification: Concept
31) Some people see ________ as the “contextual Web,” where the immense amounts of content available to users will be filtered by contextual factors such as time, location, social activities, and so on.
Answer: A
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.2: Explain social media and evolving Web capabilities.
Classification: Concept
32) The network effect refers to the notion that the value of a network is dependent on ________.
Answer: B
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.2: Explain social media and evolving Web capabilities.
Classification: Concept
33) In a Web 2.0 application, there is a relatively strict distinction between content creators and content consumers.
Answer: FALSE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.2: Explain social media and evolving Web capabilities.
Classification: Concept
34) Web 1.0 applications allow people to collaborate and share information online.
Answer: FALSE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.2: Explain social media and evolving Web capabilities.
Classification: Concept
35) Web 2.0 applications allow people to collaborate and share information online.
Answer: TRUE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.2: Explain social media and evolving Web capabilities.
Classification: Concept
36) The idea of mashups came from popular music where many songs are produced by mixing two or more existing songs together.
Answer: TRUE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.2: Explain social media and evolving Web capabilities.
Classification: Concept
37) The value of a network decreases with the number of other users.
Answer: FALSE
AACSB: Reflective thinking
Difficulty: Easy
Learning Obj.: 5.2: Explain social media and evolving Web capabilities.
Classification: Concept
38) Social media is a classification of Web 2.0 applications.
Answer: TRUE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.2: Explain social media and evolving Web capabilities.
Classification: Concept
39) Social software can enhance communication within organizations as well as between an organization and its stakeholders.
Answer: TRUE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.2: Explain social media and evolving Web capabilities.
Classification: Concept
40) When Web pages are designed using semantic principles, computers will be able to read the pages, and search engines will be able to give richer and more accurate answers.
Answer: TRUE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.2: Explain social media and evolving Web capabilities.
Classification: Concept
41) Social sharing and collaboration are two of the core Web 1.0 values.
Answer: FALSE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.2: Explain social media and evolving Web capabilities.
Classification: Concept
42) According to the network effect, if some users of a network lack knowledge, the network has little or no value.
Answer: FALSE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.2: Explain social media and evolving Web capabilities.
Classification: Concept
43) A major benefit of social software is the ability to harness the “wisdom of crowds” that is also referred to as ________.
Answer: E
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
44) The concept of ________ is based on the notion that distributed groups of people with a divergent range of information and expertise will be able to outperform the capabilities of individual experts.
Answer: C
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
45) An electronic ________ is essentially a collection of personal computers networked together with sophisticated software tools to help group members solve problems and make decisions through interactive electronic idea generation, evaluation, and voting.
Answer: D
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
46) ________ is the process of creating an online text diary made up of chronological entries that comment on everything from one’s everyday life to wine and food, or even computer problems.
Answer: E
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
47) Which of the following Web 2.0 applications has been classified by noted technology journalist Nicholas Carr as the “amateurization” of journalism?
Answer: A
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
48) People who maintain blogs are called ________.
Answer: E
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
49) When a company tries to attract Web traffic by posting incomplete or tantalizing headlines it is using ________.
Answer: C
AACSB: Reflective thinking
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
50) Which of the following facilitate(s) real-time written conversations?
Answer: A
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
51) ________ is a cooperative social media application making use of the network effect.
Answer: A
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
52) ________ is the distribution of digital media, such as audio or video files, via syndication feeds for on-demand playback on digital media players.
Answer: D
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
53) The term “podcasting” is a misnomer because podcasts ________.
Answer: E
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
54) Which of the following statements is true about a Real Simple Syndication (RSS) feed?
Answer: E
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
55) Social bookmarking allows users to share Internet bookmarks and to create categorization systems. These categorization systems are referred to as ________.
Answer: C
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
56) Which of the following statements is true about social bookmarking?
Answer: D
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
57) ________ is the creation of a categorization system by users.
Answer: A
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
58) ________ refers to manually adding metadata to media or other content.
Answer: B
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
59) ________ is data about data.
Answer: C
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
60) ________ can be used to visualize user-generated content on a site.
Answer: B
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
61) Which of the following statements is a use of geotagging?
Answer: C
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
62) Cloud-based collaboration tools ________.
Answer: A
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
63) The WhatsApp application was created in 2009, and has quickly risen to broad popularity. WhatsApp is a(n) ________ application.
Answer: C
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
64) ________ is an example of an online office suite comprised of a spreadsheet application, a word processor, and a presentation application.
Answer: E
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
65) Twitter is a(n) ________.
Answer: A
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
66) A(n) ________ system allows users to publish, edit, version track, and retrieve digital content, such as documents, images, audio files, videos, or anything else that can be digitized.
Answer: D
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
67) WordPress is a(n) ________.
Answer: C
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
68) ________ is the creation of goods or services by self-organizing communities.
Answer: A
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
69) Which of the following statements is true about peer production?
Answer: D
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
70) Which of the following occurs during wiki wars?
Answer: E
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
71) ________ is a phenomenon in which companies use everyday people as a cheap labor force.
Answer: C
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
72) Amazon.com took crowdsourcing mainstream with its micro-task marketplace called ________.
Answer: A
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
73) ________ refers to the process of integrating external stakeholders into the innovation process.
Answer: B
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
74) ________ sites create social online communities where individuals with a broad and diverse set of interests meet and collaborate.
Answer: C
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
75) ________ attempts to increase the relevance of search results by including content from blogs and microblogging services.
Answer: A
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
76) Which of the following statements is true about viral marketing?
Answer: A
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
77) According to Thomas Baekdal, which of the following is a critical factor for the success of a viral marketing campaign?
Answer: C
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
78) The term ________ was coined by Harvard business professor Jeffrey Rayport to describe how good business techniques can be driven by word-of-mouth or person-to-person communication.
Answer: A
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
79) Open source software is an example of the power of collective intelligence.
Answer: TRUE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
80) Hashtags are used to add metadata to messages posted on social media applications, allowing users to search for content related to a certain topic.
Answer: TRUE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
81) Little or no documentation, training, or support for system complexities or problems is a risk for information technology.
Answer: FALSE
AACSB: Reflective thinking
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
82) Asynchronous discussion forums emulate real-time written conversations.
Answer: FALSE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
83) Typically, shared content is hosted on media sharing sites; however, the content can also be embedded into other sites.
Answer: TRUE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
84) The size of a word in a tag cloud represents its importance or frequency so that it is easy to spot the most important or frequent words or tags.
Answer: TRUE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
85) Adding text to media is referred to as geotagging.
Answer: FALSE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
86) Cloud-based collaboration tools allow for easy access and easy transferability of documents or other files from one person to another. The tools can run on any computer with a Web browser and Internet connectivity.
Answer: TRUE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
87) Google Docs is a Web-based e-mail client allowing users to send large attachments and offering large storage space and superior filing and search capabilities.
Answer: FALSE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
88) Google Talk is an enterprise-level collaboration tool that allows users to create group Web sites and share team information.
Answer: FALSE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
89) Content management systems are also known as digital asset management systems.
Answer: TRUE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
90) A wiki is a Web site allowing people to post, add, edit, comment, and access information.
Answer: TRUE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
91) Advertisers use viral marketing to promote their Web sites, products, or services.
Answer: TRUE
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
92) Crowdsourcing is a cheap way of using labor to produce a product.
Answer: TRUE
AACSB: Reflective thinking
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
93) Explain the concept of collective intelligence with examples.
Answer: One major benefit of social software is the ability to harness the “wisdom of crowds,” or collective intelligence. The concept of collective intelligence is based on the notion that distributed groups of people with a divergent range of information and expertise will be able to outperform the capabilities of individual experts. This is demonstrated by the online encyclopedia Wikipedia, which is entirely based on its users’ contributions. Likewise, open source software is another example of the power of collective intelligence. High-quality software such as the Firefox Web browser, the Linux operating system, or the OpenOffice productivity suite are created by thousands of volunteers located all over the world. For organizations, making effective use of the collective intelligence of their employees, customers, and other stakeholders can prove extremely valuable. In addition to the benefits of harnessing the wisdom of crowds, societal changes (brought about by globalization, increasing wealth and consumerism, and the Web) are increasingly changing the way in which organizations interact with internal and external stakeholders.
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
94) What are the critical factors in viral marketing as listing by Thomas Baekdal?
Answer: The critical factors include: do something unexpected; make people feel something, make sequels, allow sharing and easy distribution, and never restrict access to the viral content.
AACSB: Reflective thinking
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
95) Briefly describe social bookmarking.
Answer: For many Web surfers, key challenges are finding information and finding it again at a later time; hence, people often keep long lists of bookmarks to sites they find interesting or visit frequently. Although this is useful for an individual, he or she may miss a plethora of other, related, and potentially interesting Web sites. Social bookmarking helps to address this by allowing users to share Internet bookmarks and to create categorization systems (referred to as folksonomies). As more people participate in social bookmarking, the value for each user grows as the bookmarks become more complete and more relevant to each user. Widely used public social bookmarking tools include reddit and Delicious. For organizations, social bookmarking can be extremely valuable for knowledge management and harnessing the collective intelligence of employees. Using enterprise-oriented social bookmarking tools, it is easy to map “islands” of knowledge within an organization, thus helping to easily find experts on a given topic.
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
96) How is the concept of tagging related to social cataloging?
Answer: Social cataloging is the creation of a categorization system by users. Contributors build up catalogs regarding specific topics such as academic citations, wireless networks, books and music, and so on. Closely related to social cataloging is tagging, or manually adding metadata to media or other content. Whereas certain metadata about documents or media files is captured automatically, there are various other important pieces of information that are not automatically captured, such as the topic of a document or the names of people in a picture. Tagging is the process of adding such metadata to pieces of information. Tags are commonly added to pictures and videos on Web sites.
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
97) Define viral marketing. Mention some of the forms that can be taken by viral marketing.
Answer: Viral marketing is using the network effect to increase brand awareness. The term viral marketing was coined by Harvard business professor Jeffrey Rayport to describe how good marketing techniques can be driven by word-of-mouth or person-to-person communication, similar to how real viruses are transmitted through offline social networks. Rather than creating traditional banner ads or sending out massive amounts of spam, businesses create advertisements in a way that entices the viewers to share the message with their friends through e-mail or social networks so that the message will spread like a virus. Viral marketing can take many forms, such as video clips, e-books, flash games, and even text messages.
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
98) Potential pitfalls of social media and the enterprise include
Answer: C
AACSB: Reflective thinking
Difficulty: Moderate
Learning Obj.: 5.4: Describe how companies can manage enterprise-oriented social media applications and deal with potential pitfalls associated with social media.
Classification: Concept
99) Which of the following conditions is essential for successful Enterprise 2.0 implementation?
Answer: B
AACSB: Information technology
Difficulty: Easy
Learning Obj.: 5.4: Describe how companies can manage enterprise-oriented social media applications and deal with potential pitfalls associated with social media.
Classification: Concept
100) Discuss three of the downsides and dangers of using social media applications.
Answer:
Online Product Reviews: Before making a key purchase, many buyers will look at product reviews online. The problem here is that these reviews may be biased, created by the companies themselves or be misleading in other ways.
Microblogging: While microblogging can be used carefully, it can also be used in harmful ways.
Social Networks: Maintaining a page on a social network is not free for organizations; thus, they need to take great care to monitor what is happening on the page and take action when necessary.
Bad Vibes Going Viral: Organizations need to make things right with customers when a legitimate complaint is placed. If not, then that customer can post a negative response about that company and it invariably goes viral to thousands of people.
Lessons Learned: Negative publicity can travel quickly; thus, organizations need to act in a positive manner or the consequences can be devastating.
Societal Impacts of Social Media: Social media have provided people with far wider access to information and have democratized content creation. Yet, the downsides can result in many people being able to create content that isn’t always positive or correct.
AACSB: Reflective thinking
Difficulty: Moderate
Learning Obj.: 5.4: Describe how companies can manage enterprise-oriented social media applications and deal with potential pitfalls associated with social media.
Classification: Concept
101) Explain the organizational issues associated with implementing an Enterprise 2.0 strategy strictly from the perspective of organizational hierarchies, technological inertia, and security concerns.
Answer: Often, Enterprise 2.0 initiatives are driven by user departments, and small-scale pilot implementations appear to work quite well. However, organization-wide Enterprise 2.0 implementations typically need changes in terms of organizational culture and processes and often the flattening of organizational hierarchies. Therefore, to be successful, Enterprise 2.0 implementations need the support and active involvement of senior management to cope with the large magnitude of changes.
One factor hindering the adoption of many new technologies is technological inertia. In many cases, people are not willing to switch to new applications unless they see real, tangible benefits. This can be especially a hindrance with social media applications, many of which incorporate a variety of other tools.
A final issue is related to security and intellectual property. For organizations, securing their information systems infrastructure is of paramount concern. Any application that allows closer collaboration by increasing data sharing will necessarily incur greater risks of security breaches. Companies thus have to balance their desire for enhancing collaboration with the need to protect intellectual property and comply with rules and regulations such as the Sarbanes-Oxley Act.
AACSB: Information technology
Difficulty: Moderate
Learning Obj.: 5.4: Describe how companies can manage enterprise-oriented social media applications and deal with potential pitfalls associated with social media.
Classification: Concept
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
