Introduction to Mass Communication Media Literacy and Culture Baran 11e - Test Bank

Introduction to Mass Communication Media Literacy and Culture Baran 11e – Test Bank

 

Instant Download – Complete Test Bank With Answers

 

 

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Chapter 05

Magazines

 

1. The first magazine in colonial America was
2. Benjamin Franklin’s General Magazine, and Historical Chronicle, for All the British Plantations in America.
3. Thomas Paine’s Avenging the Great Denial.
4. Condé Nast’s Traveler.
5. D. Andrew Bradford’s American Magazine, or a Monthly View of the Political State of the British Colonies.

 

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Blooms: Remember

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Topic: A Short History of Magazines

 

2. In the early 1800s, U.S. magazines began to less resemble their British forefathers, in large part because of uniquely American
3. postal rates.
4. policies that included advertising support.
5. literacy rates.
6. D. social movements like labor reform and abolition.

 

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Topic: A Short History of Magazines

 

3. The U.S. mass-circulation popular magazine first prospered in the
4. pre-Civil War years.
5. B. post-Civil War years.
6. wake of the emergence of the mass-circulation newspaper.
7. excitement surrounding the turn of the twentieth century.

 

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Topic: A Short History of Magazines

 

4. The Postal Act of 1879 increased literacy and reduced cover prices, and ________ fueled the booming interest in mass circulation magazines after the Civil War.
5. a growing immigrant population
6. B. the spread of the railroad
7. interest in social movements
8. the emergence of several well-known columnists

 

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Topic: A Short History of Magazines

 

5. In the late 1900s, magazines were able to reduce cover prices dramatically and thereby increase their readership due to
6. A. their ability to attract growing amounts of advertising.
7. a growing immigrant population.
8. the spread of the railroad.
9. a reduction in postage costs.

 

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Topic: A Short History of Magazines

 

6. In the first decades of the twentieth century, Theodore Roosevelt coined the term ________ to describe writers who agitated for change by targeting powerful political and industrial people and institutions.
7. inquisitors
8. B. muckrakers
9. snipers
10. pulp writers

 

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Topic: A Short History of Magazines

 

7. Offering special perks and features to select magazine subscribers is called
8. subscriber-only clubs.
9. licensing.
10. click-bait.
11. D. paid membership.

 

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Topic: Trends and Convergence in Magazine Publishing

 

8. The year 1956 marked the beginnings of the death of the mass-circulation magazines. The first to cease publication was
9. Look.
10. B. Collier’s.
11. Life.
12. the Saturday Evening Post.

 

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Topic: A Short History of Magazines

 

9. The Federal Trade Commission passed a rule requiring magazines that use sponsored content to
10. A. clearly identify and label sponsored content as advertisements.
11. pay an advertising tax on all sponsored content.
12. place a general notice on the covers or home pages about it.
13. use a different color background for the sponsored content.

 

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Topic: Trends and Convergence in Magazine Publishing

 

10. Many magazine companies are dropping the title of ________ from their publications as evidence of the importance of digital publishing to their business.
11. webmaster
12. content editor
13. C. publisher
14. editor

 

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Topic: Introduction

 

11. What types of magazines carry stories, features, and ads aimed at people in specific professions and are distributed either by professional organizations or by media companies like Whittle Communications and Time Warner?
12. A. trade, professional, and business magazines
13. consumer magazines
14. controlled circulation magazines
15. industrial, company, and sponsored magazines

 

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Topic: Scope and Structure of the Magazine Industry

 

12. What types of magazines are produced by companies specifically for their own employees, customers, and stockholders, or by clubs and associations specifically for their members?
13. trade, professional, and business magazines
14. consumer magazines
15. C. industrial, company, and sponsored magazines
16. controlled circulation magazines

 

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Topic: Scope and Structure of the Magazine Industry

 

13. What types of magazines are sold by subscription and at newsstands, bookstores, and other retail outlets like supermarkets, garden shops, and computer stores?
14. trade, professional, and business magazines
15. industrial, company, and sponsored magazines
16. C. consumer magazines
17. controlled circulation magazines

 

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Topic: Scope and Structure of the Magazine Industry

 

14. Magazine circulation comes in the form of subscription, single-copy sales, and
15. A. controlled circulation.
16. custom publishing.
17. e-readership.
18. split runs.

 

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Topic: Magazine Advertising

 

15. The magazine industry typically categorizes consumer magazines in terms of their
16. A. targeted audiences.
17. number of ad pages.
18. articles.
19. geographic reach.

 

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Topic: Scope and Structure of the Magazine Industry

 

16. The Federal Trade Commission issued strong guidelines on the appropriate identification of sponsored content because
17. “sponsored content” has different meanings in different countries.
18. B. it ruled labels such as “Sponsor Generated Content” intentionally deceptive.
19. “sponsored content” has different meanings for different categories of magazines.
20. it wasn’t fair to advertisers to have their ads confused for editorial content.

 

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Topic: Trends and Convergence in Magazine Publishing

 

17. Which of the following is the name for the special versions of a given issue of a magazine, in which editorial content and ads vary according to some specific demographic or regional grouping?
18. webzines
19. anchored editions
20. controlled circulation editions
21. D. split runs

 

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Topic: Magazine Advertising

 

18. Magazines such as Good Housekeeping and Eating Well ________ their names and reputations to products and services as a way to generate income.
19. pass-along
20. loan
21. C. license
22. circulate

 

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Topic: Trends and Convergence in Magazine Publishing

 

19. Which of the following occurs when a magazine is provided at no cost to readers who meet some specific set of advertiser-attractive criteria? Free airline and hotel magazines fit this category.
20. circulation
21. a run
22. pass-along readership
23. D. controlled circulation

 

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Topic: Magazine Advertising

 

20. Readers who neither subscribe to nor buy single copies of a magazine but who borrow or read one in a doctor’s office or library are a magazine’s
21. run.
22. controlled circulation.
23. circulation.
24. D. pass-along readership.

 

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Topic: Magazine Advertising

 

21. Single-copy magazine sales are of particular interest to magazine publishers because
22. they allow location-tracking.
23. B. readers decide to buy that issue, suggesting greater interest.
24. they encourage pass-along readership.
25. they cost less than subscription sales.

 

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Topic: Magazine Advertising

 

22. What most obviously separates magazines like Ms., Consumer Reports, and Ad Busters from more traditional publications like Glamour and Sports illustrated?
23. They exist only in hard-copy.
24. B. They carry no advertising.
25. They do not target a specific demographic.
26. They exist only online.

 

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Topic: Magazine Advertising

 

23. The Audit Bureau of Circulations, established in 1914, changed its name to the Alliance for Audited Media in 2012 because the industry realized that
24. young online readers would not understand the term “bureau.”
25. “audit” did not clearly enough indicate print circulation measurement.
26. young online readers would react more favorable to “alliance” than they would to “bureau.”
27. D. a true measure of “circulation” should include digital editions and apps as well as print circulation.

 

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Topic: Magazine Advertising

 

24. In the contemporary world of consumer magazines, being good isn’t enough. A publication must be good and
25. have a low cover price.
26. have exciting graphics.
27. be published weekly.
28. D. appeal primarily to specialized readerships with relatively narrow interests.

 

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Topic: Trends and Convergence in Magazine Publishing

 

25. The very first colonial magazines were expensive and aimed at the small number of literate colonists. Their content was composed primarily of
26. A. reprinted British material.
27. anti-Crown articles.
28. functional material, like corn prices, weather, and shipping schedules.
29. a few essays and a lot of advertising.

 

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Topic: A Short History of Magazines

 

26. The very first colonial magazines suffered because distribution was difficult as a result of
27. difficulties in hiring people to distribute.
28. the difficult New England weather.
29. fear of Indian attack.
30. D. the absence of a well-organized postal system.

 

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Gradable: automatic

Topic: A Short History of Magazines

 

27. The university alumni magazine that you will receive when you graduate is an example of ________ magazine.
28. A. an industrial, company, or sponsored
29. a controlled circulation
30. a consumer
31. a trade, professional, or business

 

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Topic: Scope and Structure of the Magazine Industry

 

28. When you read Vogue, Sports Illustrated, or Wired, you’re reading ________ magazine.
29. a controlled circulation
30. B. a consumer
31. an industrial, company, or sponsored
32. a trade, professional, or business

 

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Topic: Scope and Structure of the Magazine Industry

 

29. The depth of the relationship between readers and the magazine advertising they see is called
30. A.
31. subliminal messaging.
32. affinity.
33. brand loyalty.

 

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Gradable: automatic

Topic: Magazines and Their Audiences

 

30. Which of the following is not among the problems faced by online magazines as they attempt to become profitable?
31. A. Web and Internet users tend to be unsophisticated readers.
32. They must produce expensive original content.
33. They must compete not only with other magazines but also with all other websites on the Internet.
34. People are used to their websites being free.

 

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Topic: Trends and Convergence in Magazine Publishing

 

31. A ________ is published by a retail business for readers with demographic characteristics similar to those who buy its products.
32. A. brand magazine
33. platform publication
34. magalogue
35. synergistic magazine

 

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Topic: Trends and Convergence in Magazine Publishing

 

32. Produced to look like a consumer magazine, a ________ is actually a mail-order catalog.
33. A. magalogue
34. synergistic magazine
35. platform publication
36. brand magazine

 

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Topic: Trends and Convergence in Magazine Publishing

 

33. Magazines price advertising space in their pages according to their
34. level of controlled circulation.
35. size of run.
36. C.
37. degree of pass-along readership.

 

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Topic: Magazine Advertising

 

34. The ________ was established in 1914 to provide reliability to a booming magazine industry playing loose with self-announced circulation figures.
35. Simmons Market Research Bureau
36. Standard Rate and Data Service
37. C. Audit Bureau of Circulations
38. A. C. Nielsen Company

 

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Topic: Magazine Advertising

 

35. Online editions offering special interactive features not available in the hard-copy are maintained by ________ American consumer magazines.
36. relatively few
37. about half of
38. C. nearly all
39. three-quarters of

 

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Topic: Trends and Convergence in Magazine Publishing

 

36. Magazine content placed near an ad that is designed to reinforce the advertiser’s message (or at least not negate it) is called
37. split run content.
38. a firewall.
39. C. complementary copy.
40. an advertorial.

 

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Topic: Trends and Convergence in Magazine Publishing

 

37. Seventeen magazine committed itself to ________ in which it promised to never again change girls’ body or face shapes and to begin including in its pages only images of girls and models who appear healthy.
38. A. a Body Peace Treaty
39. a No-Retouch Policy
40. censorship
41. a Federal Trade Commission Rule

 

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Blooms: Remember

Gradable: automatic

Topic: Trends and Convergence in Magazine Publishing

 

38. First published in 1923, ________ was making a profit within a year of its birth.
39. A. Time
40. Newsweek
41. U.S. News & World Report
42. Collier’s

 

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Gradable: automatic

Topic: A Short History of Magazines

 

39. The American Medical Association recently encouraged the magazine industry to discontinue its practice of digitally altering women’s bodies because those altered images create unrealistic expectations in girls and can lead to
40. increases in sexual assault.
41. increases in misogyny and sexism.
42. mistrust not only of magazines but of larger social institutions as well.
43. D. eating disorders and other childhood and adolescent health problems.

 

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Topic: Trends and Convergence in Magazine Publishing

 

40. Online magazines are categorized in two ways as
41. consumer magazines and general interest magazines.
42. B. online editions of existing magazines and online-only magazines.
43. those accessed through the Internet and those not.
44. those with advertising and those without.

 

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Topic: Trends and Convergence in Magazine Publishing

 

41. Which of the following appear on virtually all consumer magazines, allowing readers to use their mobile devices to snap a photo and be instantly directed to a website?
42. NFC chips
43. B. QR codes
44. advertisements
45. price codes

 

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Blooms: Remember

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Topic: Trends and Convergence in Magazine Publishing

 

42. Tags embedded in magazine pages, called ________, allow readers to be connected to digital content by simply holding their smartphones near them.
43. QR codes
44. price codes
45. C. NFC chips
46. advertisements

 

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Topic: Trends and Convergence in Magazine Publishing

 

43. How much readers enjoy magazine advertising is called
44. engagement.
45. consumer culture.
46. brand loyalty.
47. D.

 

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Blooms: Remember

Gradable: automatic

Topic: Magazines and Their Audiences

 

44. The mass-circulation magazine prospered after the Civil War in part because of changes in postal regulations.

TRUE

 

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Blooms: Remember

Gradable: automatic

Topic: Development of the Magazine Industry

 

45. Unlike other media, magazines came late to the #MeToo movement.

FALSE

 

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Gradable: automatic

Topic: A Short History of Magazines

 

46. The Saturday Evening Post was the first of the mass-circulation magazines to fold after the arrival of television.

FALSE

 

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Topic: A Short History of Magazines

 

47. Of the 20,000 magazines in operation in the country today, about one-third are general-interest consumer magazines.

TRUE

 

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Blooms: Remember

Gradable: automatic

Topic: Scope and Structure of the Magazine Industry

 

48. The general consensus is that digital content and online versions of magazines substitute for the printed content.

FALSE

 

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Gradable: automatic

Topic: Trends and Convergence in Magazine Publishing

 

49. A brand magazine is a publication that has become so well known that it is, in effect, its own brand.

FALSE

 

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Blooms: Remember

Gradable: automatic

Topic: Trends and Convergence in Magazine Publishing

 

50. Controlled circulation means that magazine publishers intentionally limit the overall size of their readership.

FALSE

 

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Blooms: Remember

Gradable: automatic

Topic: Magazine Advertising

 

51. The major circulation-monitoring companies do not include pass-along readership in their circulation totals.

FALSE

 

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Blooms: Remember

Gradable: automatic

Topic: Magazine Advertising

 

52. Consumer Reports has one of the highest advertising revenue incomes in the industry because of its useful reports on consumer products.

FALSE

 

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Blooms: Remember

Gradable: automatic

Topic: Magazine Advertising

 

53. Advertorials are ads that appear in magazines and take on the appearance of genuine editorial content.

TRUE

 

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Blooms: Remember

Gradable: automatic

Topic: Trends and Convergence in Magazine Publishing

 

54. What factors spurred the success of the early magazine industry?

Answers will vary.

 

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Blooms: Understand

Gradable: manual

Topic: A Short History of Magazines

 

55. What factors spurred the success of magazines’ mass-circulation era?

Answers will vary.

 

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Gradable: manual

Topic: A Short History of Magazines

 

56. Who and what were the muckrakers?

Answers will vary.

 

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Blooms: Understand

Gradable: manual

Topic: A Short History of Magazines

 

57. What factors spurred the success of magazines’ era of specialization?

Answers will vary.

 

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Gradable: manual

Topic: A Short History of Magazines

 

58. What are the three broad types of contemporary magazines?

Answers will vary.

 

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Blooms: Understand

Gradable: manual

Topic: Scope and Structure of the Magazine Industry

 

59. List five categories of consumer magazines and provide an example of each.

Answers will vary.

 

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Blooms: Understand

Gradable: manual

Topic: Scope and Structure of the Magazine Industry

 

60. How do augmented reality and quick response codes combine to boost the effectiveness of magazine advertising?

Answers will vary.

 

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Blooms: Understand

Gradable: manual

Topic: Trends and Convergence in Magazine Publishing

 

61. List and define the three forms of magazine circulation.

 

Answers will vary.

 

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Gradable: manual

Topic: Magazine Advertising

 

62. Briefly define and provide an example of an advertorial.

 

Answers will vary.

 

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Gradable: manual

Topic: Trends and Convergence in Magazine Publishing

 

63. Briefly explain some of the reasons magazines have been able to survive challenges from other media over the years.

 

Answers will vary.

 

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Topic: Trends and Convergence in Magazine Publishing

 

64. What are the reasons magazines are so attractive to advertisers?

 

Answers will vary.

 

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Topic: Magazine Advertising

 

65. Describe how advertisers can influence the content of magazines in which their ads appear. How appropriate or inappropriate do you consider this influence? Explain your answer.

 

Answers will vary.

 

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Blooms: Evaluate

Gradable: manual

Topic: Trends and Convergence in Magazine Publishing

 

66. There is no question that the contemporary magazine industry is characterized by specialization and catering to narrow interests. Do you see this as good or bad for a large democracy such as ours?

 

Answers will vary.

 

Accessibility: Keyboard Navigation

Blooms: Evaluate

Gradable: manual

Topic: Scope and Structure of the Magazine Industry

 

67. Reconcile, if you can, magazines’ contributions to women’s rights and welfare with their sometimes narrow and stereotypical representation of those very same people. If you cannot, explain why.

 

Answers will vary.

 

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Blooms: Analyze

Gradable: manual

Topic: A Short History of Magazines

 

68. Many in the magazine industry are arguing for a new metric, one that represents the characteristics that make magazine advertising especially effective—engagement and affinity. Define each and explain how each renders magazine advertising particularly effective.

 

Answers will vary.

 

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Gradable: manual

Topic: Magazine Advertising

 

69. Altering images within magazines has become a heated controversy in the magazine industry. What is your take on the altering of photographs? Do you think this is an appropriate practice? Do you agree with “digitizing” our view of reality? Is this harmful to our culture?

 

Answers will vary.

 

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Blooms: Evaluate

Gradable: manual

Topic: Trends and Convergence in Magazine Publishing

 

70. Readers feel overwhelmingly positive about online magazines and access to interactive features through mobile devices. Do you feel technology has been as favorable to other media? What makes magazines different than newspapers in terms of success with technology? Do you think there will ever come a time when print magazines will become obsolete?

 

Answers will vary.

 

Accessibility: Keyboard Navigation

Blooms: Analyze

Blooms: Evaluate

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Topic: Trends and Convergence in Magazine Publishing

 

                Category                                                                                                                                             # of Questions

Accessibility: Keyboard Navigation                                                                                                                           70

Blooms: Analyze                                                                                                                                                         2

Blooms: Evaluate                                                                                                                                                        4

Blooms: Remember                                                                                                                                                     42

Blooms: Understand                                                                                                                                                   23

Gradable: automatic                                                                                                                                                     53

Gradable: manual                                                                                                                                                        17

Topic: A Short History of Magazines                                                                                                                         17

Topic: Development of the Magazine Industry                                                                                                          1

Topic: Introduction                                                                                                                                                      1

Topic: Magazine Advertising                                                                                                                                     15

Topic: Magazines and Their Audiences                                                                                                                     2

Topic: Scope and Structure of the Magazine Industry                                                                                               10

Topic: Trends and Convergence in Magazine Publishing                                                                                          24