MKTG 9th Edition by Charles W. Lamb -Test Bank Instant Download - Complete Test Bank With Answers Sample Questions Are Posted Below 1. The surge in global trade in recent years has added to strains and charges for all forms of transport. a. True b. False ANSWER: True RATIONALE: …
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MKTG 9th Edition by Charles W. Lamb -Test Bank
Instant Download – Complete Test Bank With Answers
Sample Questions Are Posted Below
1. The surge in global trade in recent years has added to strains and charges for all forms of transport.
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2. The solving of promotional and product problems guarantees global marketing success.
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3. Franchising is a form of exporting.
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4. Global marketers use social media not only for understanding customers but also to build their brands as they expand internationally.
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5. Firms seeking to enter into foreign trade can succeed even if they do not adhere to the principles of the marketing mix.
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6. Opening an e-commerce site on the Internet makes it difficult for a company to gain recognition in the international marketplace.
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7. In the context of direct foreign investment, direct investors have the lowest potential reward and the lowest potential risk.
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8. Gross national product (GNP) is the total market value of all final goods and services produced in a country for a given time period.
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9. The final step in creating a marketing mix is developing a thorough understanding of the global target market.
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10. A blog is a publicly accessible Web page that functions as an interactive journal, where readers can post comments on the author’s entries.
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11. Cost savings is considered a key driver for outsourcing by most companies.
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12. Because Facebook, YouTube, and other social media are popular around the world, firms both large and small have embraced social media marketing.
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13. Caused by shifting birthrate trends, a demographic dividend often leads to rising labor costs.
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14. In general, average family incomes are higher in the more developed countries than in the less developed countries.
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15. Yuncen Foods, a company that manufactures frozen food, gets over half of its revenue from international sales. It has been consistently ranked the best frozen foods manufacturer in the world. It has catered its products to suit people in different countries according to their tastes and preferences. This shows that Yuncen Foods:
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16. Joint ventures are successful, however they can be risky. This is because joint ventures:
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17. Which of the following stages in the development of multinationals is characterized by multinational firms setting up foreign subsidiaries to handle sales in a country?
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18. A U.S. licensor will be most successful in maintaining effective control over licensees and preventing them from voiding its contract by:
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19. Sinesia is a country that is famous for its vast deposits of cobalt, a material that is used to make high-speed and high-temperature cutting tools and dyes. A company that wants to manufacture tools for shaping steel would be most attracted to Sinesia’s:
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20. Which of the following is a difference between product invention and product adaptation?
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21. Many people fear world trade because it:
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22. Which of the following is a similarity between export brokers and export agents?
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23. Once marketing managers have determined a global product and promotion strategy, they can select the remainder of the marketing mix. However, entry into many developing nations presents special pricing problems because:
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24. One of the factors in the external environment that has become more evident in the past decade is the:
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25. Which of the following is true of globalization?
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26. A company is said to be a direct foreign investor in another country if it:
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27. Which of the following is true of franchising?
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28. Irving Inc., an apparel company, decides to expand operations to several countries around the world. However, it fails to take into account the various styles of clothing that are deemed acceptable in these countries. It sells the same clothes that it sells in its home country to the other countries. As a result, it suffers a major loss. In this scenario, Irving Inc. failed to be sensitive to the__________of the countries.
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29. __________is a fast-growing way to conduct global business in which all or part of the payment for goods or services is in the form of other goods and services.
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30. The primary reason large U.S. companies send U.S. jobs abroad is because labor costs are higher in the United States. Such companies are said to be engaging in__________.
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31. A(n)__________is a limit on the amount of a specific product that can enter a country.
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32. D’Costas, an authentic Mexican restaurant, has many restaurants all over the world. The taste and authenticity of the food served is the same irrespective of the restaurant one visits. Based on this information, D’Costas follows the strategy of__________.
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33. A company is most likely doomed to failure in a foreign country if it__________.
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34. __________is the largest Latin American trade agreement and includes Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela.
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35. Aztic Inc., a manufacturer of sports goods, plans to expand its operations to a new country. As part of this expansion, it determines whether the population of the country is primarily rural or urban. In this case, Aztic Inc. is assessing the__________of the country.
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36. In the context of global marketing, when a domestic firm buys part of a foreign company or joins with a foreign company to create a new entity, it is known as a__________.
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37. A(n)__________is an intermediary who brings a buyer and a seller together.
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38. Maria likes visiting different restaurants and trying out a variety of cuisines. She writes her experiences on a Web page, titled Maria’s Experiences, which can be read by people all around the world. She also reviews restaurants, and members of her Web page are entitled to post their comments and suggestions. Based on this information, Maria’s Experiences is an example of a(n)__________.
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39. Melrow Inc., a U.S. firm, suffers heavy losses and lays off many of its employees. As a measure to reduce its manufacturing costs, it shifts its production units to another country where inexpensive labor is available. In this scenario, Melrow Inc. is engaged in__________.
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40. The__________is a trade agreement that has dramatically lowered trade barriers worldwide and also created the World Trade Organization.
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41. __________are trade alliances in which several countries agree to work together to form a common trade area that enhances trade opportunities among those countries.
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42. Currency markets operate under a system in which the prices of different currencies move up or down based on the demand for and supply of each currency. This is the system of__________.
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43. Vimonland Theme Park sells the necessary rights to an investment company to run a Vimonland theme park in a foreign country. The investment company gains most of the profits from the enterprise while paying Vimonland Theme Park a percentage as royalties. This is an example of__________.
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44. D Feet Corp. manufactures its footwear in a small town in America, but it sells to several countries around the world. Given this information, D Feet Corp. can best be characterized as a__________multinational corporation.
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45. A small U.S. print studio uses Facebook and Pinterest to promote its stationery and other products. The regular posts and reviews from customers have attracted the attention of several companies worldwide who like to customize their office stationaries and supplies. This is an effect of__________.
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46. The practice of returning production jobs to the United States is known as__________.
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47. Fashion Spell, an apparel store, has a page on Facebook through which it interacts with its customers. It encourages customers to post comments about the store and give feedback. It also holds a lucky draw competition every week and the winner receives a gift voucher from Fashion Spell. Given this information, Fashion Spell uses__________to increase its customer base.
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48. __________is the sale of an exported product at a price lower than that charged for the same or a like product in the “home” market of the exporter.
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49. Khokho’s Coffee House is the first to introduce flavored coffee in the global market. It sells coffee in several different flavors, such as blueberry, cinnamon, and cranberry, based on the popular flavors in each country. Based on this information, Khokho’s Coffee House uses__________to market its products.
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50. What are the benefits of globalization?
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51. Why do firms that enter into foreign trade need to adhere to the principles of the marketing mix?
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52. Explain with an example the major role played by social media in global marketing.
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53. Identify a few disadvantages of global trade.
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54. Write a note on the economic factors that influence the external business environment.
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55. The primary reason large U.S. companies send U.S. jobs abroad is because labor costs are higher in the United States. Such companies are said to be engaging in _____.
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56. Melrow Inc., a U.S. firm, suffers heavy losses and lays off many of its employees. As a measure to reduce its manufacturing costs, it shifts its production units to another country where inexpensive labor is available. In this scenario, Melrow Inc. is engaged in _____.
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57. The practice of returning production jobs to the United States is known as _____.
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58. D Feet Corp. manufactures its footwear in a small town in America, but it sells to several countries around the world. Given this information, D Feet Corp. can best be characterized as a _____ multinational corporation.
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59. A company is most likely doomed to failure in a foreign country if it _____.
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60. Irving Inc., an apparel company, decides to expand operations to several countries around the world. However, it fails to take into account the various styles of clothing that are deemed acceptable in these countries. It sells the same clothes that it sells in its home country to the other countries. As a result, it suffers a major loss. In this scenario, Irving Inc. failed to be sensitive to the _____ of the countries.
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61. A(n) _____ is a limit on the amount of a specific product that can enter a country.
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62. _____ are trade alliances in which several countries agree to work together to form a common trade area that enhances trade opportunities among those countries.
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63. _____ is the largest Latin American trade agreement and includes Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela.
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64. The _____ is a trade agreement that has dramatically lowered trade barriers worldwide and also created the World Trade Organization.
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65. Aztic Inc., a manufacturer of sports goods, plans to expand its operations to a new country. As part of this expansion, it determines whether the population of the country is primarily rural or urban. In this case, Aztic Inc. is assessing the _____ of the country.
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66. A(n) _____ is an intermediary who brings a buyer and a seller together.
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67. Vimonland Theme Park sells the necessary rights to an investment company to run a Vimonland theme park in a foreign country. The investment company gains most of the profits from the enterprise while paying Vimonland Theme Park a percentage as royalties. This is an example of _____.
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68. In the context of global marketing, when a domestic firm buys part of a foreign company or joins with a foreign company to create a new entity, it is known as a _____.
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69. D’Costas, an authentic Mexican restaurant, has many restaurants all over the world. The taste and authenticity of the food served is the same irrespective of the restaurant one visits. Based on this information, D’Costas follows the strategy of _____.
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70. Khokho’s Coffee House is the first to introduce flavored coffee in the global market. It sells coffee in several different flavors, such as blueberry, cinnamon, and cranberry, based on the popular flavors in each country. Based on this information, Khokho’s Coffee House uses _____ to market its products.
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71. Currency markets operate under a system in which the prices of different currencies move up or down based on the demand for and supply of each currency. This is the system of _____.
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72. _____ is the sale of an exported product at a price lower than that charged for the same or a like product in the “home” market of the exporter.
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73. _____ is a fast-growing way to conduct global business in which all or part of the payment for goods or services is in the form of other goods and services.
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74. Fashion Spell, an apparel store, has a page on Facebook through which it interacts with its customers. It encourages customers to post comments about the store and give feedback. It also holds a lucky draw competition every week and the winner receives a gift voucher from Fashion Spell. Given this information, Fashion Spell uses _____ to increase its customer base.
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75. A small U.S. print studio uses Facebook and Pinterest to promote its stationery and other products. The regular posts and reviews from customers have attracted the attention of several companies worldwide who like to customize their office stationaries and supplies. This is an effect of _____.
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76. Maria likes visiting different restaurants and trying out a variety of cuisines. She writes her experiences on a Web page, titled Maria’s Experiences, which can be read by people all around the world. She also reviews restaurants, and members of her Web page are entitled to post their comments and suggestions. Based on this information, Maria’s Experiences is an example of a(n) _____.
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Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
Original price was: $30.00.$20.00Current price is: $20.00.
