Speak Well 1st Edition by Liz O'Brien - Test Bank

Speak Well 1st Edition by Liz O’Brien – Test Bank

 

Instant Download – Complete Test Bank With Answers

 

 

Sample Questions Are Posted Below

 

Chapter 5: Analyze Your Audience and the Speaking Situation

 

Level 1 = Knowledge

Level 2 = Understanding

Level 3 = Application

Level 4 = Analysis

 

True/False

 

1. Ethnocentrism is the act of gaining an understanding of your audience members.

Answer: False

Level: Knowledge

 

2. Listener-centered public speaking requires a speaker to adapt his/her speech based on who the audience is.

Answer: True

Level: Knowledge

 

3. Audience analysis can be conducted only before selecting a topic.

Answer: False

Level: Knowledge

 

4. Audience analysis helps the speaker use information at the listeners’ knowledge level.

Answer: True

Level: Knowledge

 

5. Humor crosses cultural boundaries with no problems.

Answer: False

Level: Knowledge

 

6. Gustatory appeals refer to odors or scents that engage the audience.

Answer: False

Level: Understanding

 

7. If you stop speaking at the end of the speech body and fail to give a summary, the audience may leave with a tarnished perception of the speech.

Answer: True

Level: Understanding

 

8. Stressing the relevance of your ideas makes your presentation more listener-centered.

Answer: True

Level: Knowledge

 

9. It is important to define all terms and concepts for every audience.

Answer: False

Level: Knowledge

 

10. It is best to assume that all listeners with disabilities require assistance and to plan accordingly.

Answer: False

Level: Understanding

 

Multiple Choice

 

1. An audience that gathers to hear topics relevant to its shared interests is most likely
2. homogeneous.
3. heterogeneous.
4. a general audience.
5. a poll.

Answer: A

Level: Understanding

 

2. The speaking environment or situation is known as what?
3. Demographic data
4. Context
5. Attitudinal data
6. Place

Answer: B

Level: Knowledge

 

3. The act of gaining an understanding of your audience members and acting on that information is a process called what?
4. Polling
5. Physical context
6. Organizational competence
7. Audience analysis

Answer: D

Level: Knowledge

 

4. Audiences differ in terms of age, socioeconomics, and education levels. What kind of data are these?
5. Polled data
6. Temporal data
7. Demographic data
8. Attitudinal data

Answer: C

Level: Understanding

 

5. If the audience’s education level is basic, the speaker should use which of the following?
6. A complex thesis
7. Wordplay
8. Simple, concrete examples
9. Sophisticated visual information

Answer: C
Level: Application

 

6. If speaking about a controversial topic, you should do which of the following?
7. Choose a different topic.
8. Spring the information on your audience at the end.
9. Offend the audience.
10. Acknowledge the controversial nature of the ideas.

Answer: D

Level: Understanding

 

7. Opinions about political issues are usually collected by
8. hosts.
9. polls.
10. observing.
11. ethnocentrism.

Answer: B

Level: Knowledge

 

8. Audience analysis
9. increases your chances of alienating listeners.
10. helps you sound smart.
11. helps you choose a topic for maximum interest.
12. decreases your listenability.

Answer: C
Level: Knowledge

 

9. Feelings about the topic and beliefs about the speaker are examples of what?
10. Pooled data
11. Existing research
12. Demographic data
13. Attitudinal data

Answer: D

Level: Knowledge

 

10. When preparing to give a speech, you should think about the time of day that you’ll speak. This means that you are considering which of the following?
11. Physical context
12. Psychological context
13. Personal context
14. Temporal context

Answer: D

Level: Understanding

 

11. Audience analysis should be a constant activity because
12. contexts shift frequently.
13. speakers often change their minds.
14. historical research changes.
15. grading requirements change.

Answer: A

Level: Knowledge

 

12. If you were to say that people who eat with their hands are weird, you are demonstrating which of the following?
13. Polling
14. Audience analysis
15. Ethnocentrism
16. Temporality

Answer: C
Level: Understanding

 

13. What should the results of audience analysis help determine?
14. Word definitions
15. Formality of your language
16. Demographics
17. Ethnocentrism

Answer: B

Level: Knowledge

 

14. What context encompasses the moods of audience members and how they react to a message?
15. Temporal
16. Personal
17. Psychological
18. Physical

Answer: C
Level: Knowledge

 

15. Polls do not
16. collect information about a wide range of habits.
17. give you exact opinions of your particular audience.
18. provide a random sampling of the society.
19. typically get sponsored by ideological organizations.

Answer: B

Level: Knowledge

 

16. An audience that is widely mixed in terms of age, occupation, or values is considered to be a
17. homogeneous audience.
18. non-heterogeneous audience.
19. general audience.
20. temporal audience.

Answer: C

Level: Understanding

 

17. When engaging your audience, you should do which of the following?
18. Make the audience members participate.
19. Force engagement through your position of power.
20. Beg the audience to participate with you.
21. Allow engagement to be voluntary.

Answer: D

Level: Knowledge

 

18. To effectively engage your audience, you will want to do which of the following?
19. Incorporate personal pronouns such as “you” and “I”.
20. Avoid using humor.
21. Practice your speech at least 3-5 times.
22. Read your speech to the audience.

Answer: A

Level: Knowledge

 

19. If you ask your audience, “Who here has eaten at a fast-food restaurant this week?” you are doing what?
20. Inviting your listeners to participate after the speech.
21. Asking your listeners to interact with each other.
22. Conducting a verbal poll.
23. Discouraging audience participation.

Answer: C

Level: Application

 

20. Gina had her audience taste something during her presentation. She was trying to engage the audience through what?
21. Visual appeals
22. Tactile appeals
23. Gustatory appeals
24. Olfactory appeals

Answer: C

Level: Application

 

21. If you want to engage the audience through an olfactory appeal, which of the following things should you do?
22. Show a picture.
23. Play a song clip.
24. Have the audience taste a sugar cube.
25. Pass around a scratch-and-sniff sticker.

Answer: D
Level: Application

 

22. A question that can be answered with a yes or no is a(n)
23. open-ended question.
24. closed question.
25. example of You-language.
26. visual appeal.

Answer: B

Level: Understanding

 

23. When asking the audience a question, the speaker should do which of the following?
24. Ask a question for its own sake; its purpose will stand on its own.
25. Ask only questions that can be answered with a yes or no.
26. Be aware of questions that can lead to long-winded answers.
27. Move on to the next point without waiting for an answer; you’re really just asking to be polite.

Answer: C

Level: Knowledge

 

24. If you ask your audience members to reflect on an issue without verbalizing their thoughts, you engage them in what?
25. Rhetorical participation
26. Self-deprecating humor
27. Closed questions
28. Visual appeals

Answer: A

Level: Understanding

 

25. Patty brought something in for the audience to touch during her presentation. She was utilizing a(n)
26. auditory appeal.
27. olfactory appeal.
28. tactile appeal.
29. visual appeal.

Answer: C

Level: Understanding

 

26. To maintain listener engagement, you should avoid doing which of the following?
27. Read a densely worded script to your audience.
28. Speak longer than you are schedule to speak.
29. Looking at your audience.
30. Using language that is unsuitable for the audience.

Answer: D

Level: Knowledge

 

27. The more listener-centered you are in your presentation,
28. the harder it is to show relevance.
29. the more difficult it is to incorporate You-language.
30. the easier it is to stress the relevance of your ideas.
31. the less challenging it is to use inappropriate humor.

Answer: C

Level: Knowledge

 

28. Playing a saxophone during a speech on musical instruments serves as a(n)
29. visual appeal.
30. olfactory appeal.
31. tactile appeal.
32. auditory appeal.

Answer: D

Level: Application

 

29. Using personal pronouns is useful
30. when trying to get audience members interacting with one another.
31. for every type of presentation.
32. to draw in the audience.
33. if the speaker wants to reduce audience engagement.

Answer: C

Level: Understanding

 

30. According to your text, which of the following is an not expert type which may help you collect audience information?
31. Professional in a specific, relevant field
32. Academic consultant
33. Popular magazines
34. Books, websites, and blogs

Answer: C

Level: Knowledge

 

Fill-in-the-Blank

 

1. Age, socioeconomic status, education levels, and gender are examples of _______________ data.

Answer: Demographic

Level: Understanding

 

2. ______________________ occurs when someone views her culture as the standard and judges others through that lens.

Answer: Ethnocentrism

Level: Knowledge

 

3. The point in time at which a speech is given is its _______________________ context.

Answer: Temporal

Level: Knowledge

 

4. _______________ collect opinions about politics or current events.

Answer: Polls

Level: Understanding

 

5. The room size and lighting are parts of the ___________________ context.

Answer: Physical

Level: Understanding

 

6. If a question is answerable by a yes or no, it is known as a(n) ______________ question.

Answer: Closed

Level: Understanding

 

7. _______________________ participation asks your audience to consider an issue or think about a scenario without a verbal response.

Answer: Rhetorical

Level: Knowledge

 

8. An audience that is widely mixed in terms of age, occupation, or values is considered to be a ____________ audience.

Answer: General

Level: Knowledge

 

9. Martin Luther King Jr.’s famous speech, “I have a dream” is a perfect example of a reader speaking the _______________ and taking advantage of the moment.

Answer: Context

Level: Understanding

 

10. If a speaker brings in something for the audience to look at, the speaker is using a ____________ appeal.

Answer: Visual

Level: Knowledge

 

 

 

 

 

Essay

 

1. Discuss how audience analysis can improve your presentation.

Answer: Audience analysis helps you choose and shape a topic for maximum audience interest. It also helps you speak at the listeners’ knowledge level and determine the language that is best suited to the audience. It decreases your chances of alienating or offending audience members.

Level: Understanding

 

2. List four ways to collect audience data.

Answer: Use existing data or research gathered by others. Ask the speaking host for information. Use an expert to help you understand an unfamiliar audience. Conduct surveys and questionnaires. Use your personal contact.

Level: Knowledge

 

3. Anchored in your own speaking context, describe the three specific contexts that comprise a presentation’s context. Be sure to give specific examples from your speaking context.

Answer: Physical context includes characteristics of the speaking space. Students should mention the size of the room, lighting, available technology, or size of the audience. Temporal context is the point in time at which a speech is given. Students should discuss the time of day they have class or the audience’s schedule before and after the class. Psychological context refers to the moods and frames of mind of those present. Students should mention the audience’s attitude toward the speaking occasion or them and if the listeners are attending the speech voluntarily or out of obligation.

Level: Analysis

 

4. Jill has been invited to give a presentation on exercise at her grandmother’s nursing home. How should she analyze her audience?
   Answer: She should examine the demographic data, especially age, to determine which exercises should be discussed. She should also ask her grandmother, the speaking host, about the audience. Finally, she could visit the nursing home and listen to the other residents to gauge their attitudes and interests.

Level: Application

 

5. Imagine that you are giving an informative speech about the benefits of water. Give three examples of how you can engage the audience and invite participation through interaction during the presentation.

Answer: Make an open invitation for general participation. Call on a specific audience member. Conduct a verbal poll or invite rhetorical participation. Invite your listeners to write something down. Ask for a volunteer. Ask listeners to interact with each other. Ask the audience to do something.

Level: Application